Get LinkedIn to Sales

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  • Set expectation they are getting 15% of 8 hour program½ day hands-on4 x 1-hour webinar follow up (Q/A, recorded)Today-Designed for Industry specific. Carol intro- bio
  • For perspective, there are1090 people with 100 miles of SF with the abbreviation MPI in their profile – indicating they probably have something to do with meetings.
  • Here is a good example of a well-rounded Hospitality profile. Show how his use of specific terms like “Michigan Avenue” would put him at top pf list for serch of “meetings chicaog michian avenue” Then have participants save their current profile PDF (as the BEFORE Benchmark to compare their progress).
  • Mention local specifics like Santa Rosa Courtyard by Marriott going Full Service with Dinner…. – how to promote it?
  • Get LinkedIn to Sales

    1. 1. Get<br />To Sales<br />Kurt Shaver<br />The Sales Foundry<br />
    2. 2. Why Use LinkedIn?<br />How to Leverage LinkedIn<br />Taking it to the Next Level<br />Agenda<br />
    3. 3. 100 Million<br />Knows Ideal Prospect<br />I need help ___________________. <br />Ideal Prospects,<br />Partners, Suppliers,…<br />
    4. 4. Rolodex<br />Linked Shows Your Connection’s Connections<br />
    5. 5. Main Benefit: More Referrals<br />
    6. 6.
    7. 7.
    8. 8. Objectives<br />
    9. 9. Business photo<br />Headline (attention grabbing)<br />Description (keywords)<br />Website, Facebook, Twitter links<br />Work History/Education<br />Phone number<br />And much more…<br />1. Be Found – Professional Profile<br />
    10. 10.
    11. 11. No. 1 LinkedIn Tip:<br />“Get a professional headshot, not the one of you in front of a mountain or lake that you use on Facebook.”<br />
    12. 12. Photos for _________ Employees<br />
    13. 13. Profile Example: Photo<br />Not This<br />This<br />
    14. 14. Profile Example: Summary<br />Not This<br />This<br />Professional Experience:30 years in strategy and research40 new product launches50 different industries: Consumer & B2B60 sales & advertising campaigns1,000 facilitated meetings and interviews12 international markets including:London, Paris, Munich, Glasgow, Oslo, Basel, Montreal, Toronto, San Juan, Sydney, Singapore and Hong Kong<br />Marketing Consultant<br />
    15. 15. Growing Your Connections<br />
    16. 16.
    17. 17. # of Connections for _______<br />All 76 1st 73 Recommended<br />
    18. 18. Grow Your Connections<br />Find Them Action<br /><ul><li>Import database
    19. 19. People You May Know
    20. 20. Who’s Viewed Your Profile
    21. 21. Search
    22. 22. Browse Group members
    23. 23. Browse Co. employees</li></ul>Add to network OR<br />Get introduced OR<br />Accept invitation <br />
    24. 24.
    25. 25. Recommendations<br />
    26. 26. Example: Recommendation<br />Not This<br />This<br />“__________________ is highly knowledgeable and experienced in the podcasting arena. With _______, complex concepts are easily understood. And if you're writing a book or need assistance with the process, she's an excellent choice. She truly is the Author-izer.” <br />Baylan Megino, Owner, White Light Associates<br />0 Recommendations or<br />“____________ is great.”<br />
    27. 27. Groups<br />
    28. 28.
    29. 29. Social Media (People Publish)<br />Showcase your expertise:<br /><ul><li>Updates
    30. 30. Comments
    31. 31. Questions/Answers
    32. 32. Discussions
    33. 33. Promotions & Events</li></li></ul><li>
    34. 34. 2. Find Customers- Search<br />
    35. 35. 2. Find Customers- Search<br />“Meeting Planner”<br />OR “Event Planner”<br />
    36. 36. 2. Find Customers- Search<br />“Meeting Planner”<br />OR “Event Planner”<br />
    37. 37. 2. Find Customers- Search<br />“Meeting Planner”<br />OR “Event Planner”<br />Personal Referrals<br />
    38. 38. 2. Find People – Rapport Research<br /><ul><li>Leverage Profile Info
    39. 39. Ask Your Connections
    40. 40. Study Company Page</li></li></ul><li>Who Am I?<br />Interests: <br /><ul><li>Commuting by bike to work
    41. 41. Wood working
    42. 42. Hiking
    43. 43. Traveling
    44. 44. Member of Sausalito Yacht Club</li></ul>Harry Chapman<br />
    45. 45.
    46. 46. 5 Advanced Tips<br />Drag-n-Drop Sections <br />Embed Video<br />Pick a Zip<br />Profile Organizer<br />Boolean Search (AND, OR, NOT)<br />
    47. 47. Summary<br /><ul><li>Why Use Linked
    48. 48. Profiles
    49. 49. Building Connections
    50. 50. Networking Sources
    51. 51. Recommendations
    52. 52. Groups
    53. 53. Q&A
    54. 54. Updates and Comments
    55. 55. Searching for Prospects
    56. 56. Company Page
    57. 57. Mobile
    58. 58. Effective Writing Tips
    59. 59. Applications
    60. 60. Personal Settings
    61. 61. Help Resources
    62. 62. InMail
    63. 63. Premium Account
    64. 64. Recruiting Employees
    65. 65. LinkedIn News Feed
    66. 66. Leveraging Video</li></li></ul><li>Want Some Assistance?<br />Group Coaching<br /><ul><li>Shared Issues
    67. 67. Fixed Schedule (4 X 1 hr.)</li></ul>Individual Coaching<br /><ul><li>Your Issues
    68. 68. Your Schedule</li></li></ul><li>BACN Business Booster<br />25% Off Today<br />Individual Coaching Group Coaching <br />Live Seminar<br />August 17<br />SFO<br />Kurt Shaver, (707) 542-9022, www.thesalesfoundry.com<br />

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