Get LinkedIn to Sales
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Get LinkedIn to Sales






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  • Set expectation they are getting 15% of 8 hour program½ day hands-on4 x 1-hour webinar follow up (Q/A, recorded)Today-Designed for Industry specific. Carol intro- bio
  • For perspective, there are1090 people with 100 miles of SF with the abbreviation MPI in their profile – indicating they probably have something to do with meetings.
  • Here is a good example of a well-rounded Hospitality profile. Show how his use of specific terms like “Michigan Avenue” would put him at top pf list for serch of “meetings chicaog michian avenue” Then have participants save their current profile PDF (as the BEFORE Benchmark to compare their progress).
  • Mention local specifics like Santa Rosa Courtyard by Marriott going Full Service with Dinner…. – how to promote it?

Get LinkedIn to Sales Get LinkedIn to Sales Presentation Transcript

  • Get
    To Sales
    Kurt Shaver
    The Sales Foundry
  • Why Use LinkedIn?
    How to Leverage LinkedIn
    Taking it to the Next Level
  • 100 Million
    Knows Ideal Prospect
    I need help ___________________.
    Ideal Prospects,
    Partners, Suppliers,…
  • Rolodex
    Linked Shows Your Connection’s Connections
  • Main Benefit: More Referrals
  • Objectives
  • Business photo
    Headline (attention grabbing)
    Description (keywords)
    Website, Facebook, Twitter links
    Work History/Education
    Phone number
    And much more…
    1. Be Found – Professional Profile
  • No. 1 LinkedIn Tip:
    “Get a professional headshot, not the one of you in front of a mountain or lake that you use on Facebook.”
  • Photos for _________ Employees
  • Profile Example: Photo
    Not This
  • Profile Example: Summary
    Not This
    Professional Experience:30 years in strategy and research40 new product launches50 different industries: Consumer & B2B60 sales & advertising campaigns1,000 facilitated meetings and interviews12 international markets including:London, Paris, Munich, Glasgow, Oslo, Basel, Montreal, Toronto, San Juan, Sydney, Singapore and Hong Kong
    Marketing Consultant
  • Growing Your Connections
  • # of Connections for _______
    All 76 1st 73 Recommended
  • Grow Your Connections
    Find Them Action
    • Import database
    • People You May Know
    • Who’s Viewed Your Profile
    • Search
    • Browse Group members
    • Browse Co. employees
    Add to network OR
    Get introduced OR
    Accept invitation
  • Recommendations
  • Example: Recommendation
    Not This
    “__________________ is highly knowledgeable and experienced in the podcasting arena. With _______, complex concepts are easily understood. And if you're writing a book or need assistance with the process, she's an excellent choice. She truly is the Author-izer.”
    Baylan Megino, Owner, White Light Associates
    0 Recommendations or
    “____________ is great.”
  • Groups
  • Social Media (People Publish)
    Showcase your expertise:
    • Updates
    • Comments
    • Questions/Answers
    • Discussions
    • Promotions & Events
  • 2. Find Customers- Search
  • 2. Find Customers- Search
    “Meeting Planner”
    OR “Event Planner”
  • 2. Find Customers- Search
    “Meeting Planner”
    OR “Event Planner”
  • 2. Find Customers- Search
    “Meeting Planner”
    OR “Event Planner”
    Personal Referrals
  • 2. Find People – Rapport Research
    • Leverage Profile Info
    • Ask Your Connections
    • Study Company Page
  • Who Am I?
    • Commuting by bike to work
    • Wood working
    • Hiking
    • Traveling
    • Member of Sausalito Yacht Club
    Harry Chapman
  • 5 Advanced Tips
    Drag-n-Drop Sections
    Embed Video
    Pick a Zip
    Profile Organizer
    Boolean Search (AND, OR, NOT)
  • Summary
    • Why Use Linked
    • Profiles
    • Building Connections
    • Networking Sources
    • Recommendations
    • Groups
    • Q&A
    • Updates and Comments
    • Searching for Prospects
    • Company Page
    • Mobile
    • Effective Writing Tips
    • Applications
    • Personal Settings
    • Help Resources
    • InMail
    • Premium Account
    • Recruiting Employees
    • LinkedIn News Feed
    • Leveraging Video
  • Want Some Assistance?
    Group Coaching
    • Shared Issues
    • Fixed Schedule (4 X 1 hr.)
    Individual Coaching
    • Your Issues
    • Your Schedule
  • BACN Business Booster
    25% Off Today
    Individual Coaching Group Coaching
    Live Seminar
    August 17
    Kurt Shaver, (707) 542-9022,