Set expectation they are getting 15% of 8 hour program½ day hands-on4 x 1-hour webinar follow up (Q/A, recorded)Today-Designed for Industry specific. Carol intro- bio
For perspective, there are1090 people with 100 miles of SF with the abbreviation MPI in their profile – indicating they probably have something to do with meetings.
Here is a good example of a well-rounded Hospitality profile. Show how his use of specific terms like “Michigan Avenue” would put him at top pf list for serch of “meetings chicaog michian avenue” Then have participants save their current profile PDF (as the BEFORE Benchmark to compare their progress).
Mention local specifics like Santa Rosa Courtyard by Marriott going Full Service with Dinner…. – how to promote it?
Profile Example: Summary<br />Not This<br />This<br />Professional Experience:30 years in strategy and research40 new product launches50 different industries: Consumer & B2B60 sales & advertising campaigns1,000 facilitated meetings and interviews12 international markets including:London, Paris, Munich, Glasgow, Oslo, Basel, Montreal, Toronto, San Juan, Sydney, Singapore and Hong Kong<br />Marketing Consultant<br />
Example: Recommendation<br />Not This<br />This<br />“__________________ is highly knowledgeable and experienced in the podcasting arena. With _______, complex concepts are easily understood. And if you're writing a book or need assistance with the process, she's an excellent choice. She truly is the Author-izer.” <br />Baylan Megino, Owner, White Light Associates<br />0 Recommendations or<br />“____________ is great.”<br />