18. Has Become Cloud Infrastructure The Perceived “Cloud” Benefits Are: 1.) Economies of scale and knowledge (cheaper and better) 2.) Lower barrier to entry (software, hardware, development) 3.) Reduced costs (maintenance, upgrades, enhancements)
19. Lower TCO 1) Lower barrier to entry and rapid time to implement 2) Lower costs of maintaining applications, IT skills and staff (economies of scale) Source: Aberdeen Group, June 2010
20. Is The Cloud Really Cheaper? 1) TCO argument falls apart when adding in software, services, hardware and on-going maintenance – Exit and switching costs. 2) Showing accumulated costs over time (above) shows 3-4 year breakeven where SaaS becomes more expensive
The Mid-market Answer Let’s return to the mid-market. What did we learn here? We learned that mid-size companies have the same needs in their web-enabled systems that large companies do. The difference is that they can't afford to meet those needs like the big guys do because they don't have anywhere near the financial or IT resources that large companies have. So they need something else. They need an out-of-the-box, end-to end solution that adapts to the way they have run their businesses successfully for years in the brick and mortar environment. I don't mean to imply this discovery was a stroke of genius for ACCPAC. Anyone who thought about it could see the problem, and certainly, mid-size companies were painfully aware of it. This was when we realized if we were going to address the mid-market, which had been and still is our natural market space, accountants could best write this software. So that's what we did. We wrote our own web-enabling software to tightly integrate the e-commerce needs of mid-size companies with their accounting systems. Click for next slide.
Mid-market companies are realizing that without true end-to-end back-office integration, they're missing the promise of the Internet. By end-to-end, I mean e-commerce systems and CRM solutions that understand wireless and can execute in a browser, systems that understand your customers’ perspective, that work the way you work, that allow you to compete the way you've always competed without requiring you to customize your back office. This means an e-commerce system that integrates from the web store to the accounting system, back to the warehouse and then back again. It means a CRM system that can talk to the accounting system. CRM is huge right now. Successful businesses today realize they need to touch their customers in a big way. They want to be customer centric. That sounds great. It is great. It’s the way it should be. But going forward, it’s going to be not just a great idea but absolutely essential for business survival. If you're a field sales person and you want to check on a customer's order status, or the availability of inventory items or things of that nature, then the CRM system you use will have to deploy on the web and be accessible via your WAP phone. So you'd better be integrated into your inventory system, your sales order system and your accounts receivable system (use an example or two here to illustrate how this works). For proof of this intense focus on CRM, you need look no further than the tremendous surge in acquisitions in the e-business industry. Business applications vendors are scrambling to buy CRM companies because they need these solutions to integrate tightly with their own products. Click for next slide.
Looking Ahead I told you I would give you my take on where e-business and e-commerce is going. As I pointed out at the beginning, crystal ball gazing hasn't been a long suit in this industry. As I'm sure you're all aware, it's much, much easier to make five- and ten-year projections than forecast what's going to happen a year from now. That's because nobody remembers what you said five or ten years ago. Click for next slide.