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A Pinterest Primer for PR Peeps
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A Pinterest Primer for PR Peeps

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Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.

Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.

Published in: Education, Technology, Business

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  • 1. Pinterest Primer for PR Peeps F-H B2E January 5, 2012For more agency insights, follow us on Twitter @b2ecomm @lisaweser @heatherstl @danikristin 1 60+ years. 80+ offices. Performance. Impact. Results. 1
  • 2. MeetPinterest is…A. A virtual pinboard of things found on the WebB. A visual social networkC. A referral powerhouseD. An addictionE. All of the above 2
  • 3. Why we should pay attention: • A Time Magazine Top 50 Website in 2011 • One of the top ten MOST TRAFFICKED social networks • Target Demographic: Educated, Wealthy, Influential & Female • $27 million in venture funds • Growing at a faster rate than Twitter 3
  • 4. How does it work? 2 Pin It 3 Share It1 See it 4
  • 5. What do people pin?Products they loveFood and RecipesFashionDesignPhotographyVideosHow-To GuidesGadgetsWeddings and EventsCarsKid StuffHumorLetterpressWish lists 5
  • 6. Why is Pinterest so owerful? 6
  • 7. Pinterest is a Search Powerhouse “ is my new ” 7
  • 8. Pinterest is Driving Site Traffic “…Pinterest was the second largest referral for Nesting Place this year (only Stumble Upon surpassed it.” “Real Simple: Pinterest Drives More Traffic For Us Than Facebook” 8
  • 9. Early Adopters on Pinterest Brands Services & Websites Media & Publications Tastemakers & Bloggers 9
  • 10. Bringing your brand on “board”Social Media• Dedicate a team and stake your claim!• Integrate with existing Facebook/Twitter/ YouTube and blogger outreach programsWeb• Add plug-ins to your .com site• Make your content “pinnable”Word of Mouth• Host a contest: #PinItToWinIt & #PinterestChallenge• Activate employees as brand ambassadors 10
  • 11. Get started withIt’s invite only for now.• Go to pinterest.com, request an invite• Watch for your invite and register1. Download the browser plug-in or iPhone app2. Create a few boards3. Find your friends4. Start pinning and repinning 11