LEVERAGING DIGITAL MARKETING AND SOCIALMEDIAEvent Date: 13-15 Apr 2011Location: Amsterdam, The Netherlands
3
4
5
6
Our world is becoming    INSTRUMENTED     We now have the ability to measure, sense and see the exact     condition of eve...
1
1
18
Customer                 Experience     Marketing     Processes                 Customer                   Data19
20
21
22
Sources: ROI Research for Performance 2010, Yankelovich,     2010 IBM CEO Study     January 2009 “Marketing Technology Ado...
24
25
26
27
+   +   =28
29
30
31
32
         ‘   ’          33
                                        34
35
Visit us at TheCMOSite.com      connect with me through36
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Smarter planet cmo marcel baron - April 2011
Upcoming SlideShare
Loading in...5
×

Smarter planet cmo marcel baron - April 2011

288

Published on

Bringing science to the art of marketing

1 Comment
0 Likes
Statistics
Notes
  • Excellent presentation Marcel. You have identified and presented the future of marketing, systematic engagement of all assets to identify and build constituents. The additional linked materials are an added bonus - thanks!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
288
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Smarter planet cmo marcel baron - April 2011

  1. 1. LEVERAGING DIGITAL MARKETING AND SOCIALMEDIAEvent Date: 13-15 Apr 2011Location: Amsterdam, The Netherlands
  2. 2. 3
  3. 3. 4
  4. 4. 5
  5. 5. 6
  6. 6. Our world is becoming INSTRUMENTED We now have the ability to measure, sense and see the exact condition of everything. Our world is becoming INTERCONNECTED People, systems and objects can communicate and interact with each other in entirely new ways. Virtually all things, processes and ways of working are becoming INTELLIGENT We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events.7
  7. 7. 1
  8. 8. 1
  9. 9. 18
  10. 10. Customer Experience Marketing Processes Customer Data19
  11. 11. 20
  12. 12. 21
  13. 13. 22
  14. 14. Sources: ROI Research for Performance 2010, Yankelovich, 2010 IBM CEO Study January 2009 “Marketing Technology Adoption 2009”, Forrester Research23
  15. 15. 24
  16. 16. 25
  17. 17. 26
  18. 18. 27
  19. 19. + + =28
  20. 20. 29
  21. 21. 30
  22. 22. 31
  23. 23. 32
  24. 24.  ‘ ’  33
  25. 25.         34
  26. 26. 35
  27. 27. Visit us at TheCMOSite.com connect with me through36
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×