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Marcel Baron New New Media Barcelona 27 Nov 2008
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Marcel Baron New New Media Barcelona 27 Nov 2008

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How new new media changes marketing & communications

How new new media changes marketing & communications

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Marcel Baron New New Media Barcelona 27 Nov 2008 Presentation Transcript

  • 1. 1 BUILDING A SMARTER PLANET 1
  • 2. 2 Something meaningful is happening. The way the world works is changing.
  • 3. 3 The world is smaller. The world is flatter. The world is about to get a whole lot smarter.
  • 4. 4 BECAUSE IT CAN. BECAUSE IT MUST. BECAUSE WE WANT IT TO. 4
  • 5. 5 1 billion transistors for each person on earth. BECAUSE IT CAN. 1 trillion things connected to the net. Cloud computing as a means of provisioning computing resources. By 2010, 30 billion RFID tags, embedded into our world.
  • 6. 6 40-70% = Estimated losses of electrical energy because grid systems are not smart In one small business district in Los Angeles alone, cars burned 47,000 gallons of gasoline just looking for parking. BECAUSE IT MUST. Only 20–30 percent of reserves are extracted from the world’s existing oil wells. In our healthcare systems, electronic health records could save 100,000 lives a year. Weather-related events inflicted $1 trillion in damage from 1980 to 2003. 6
  • 7. 7 Smart oil fieldsSmart trafficSmart energy BECAUSE WE WANT IT TO. Smarter water management Smart food supply Smart architectureSmart disease prevention Smart healthcare 7
  • 8. 8 WHAT’S NEXT? What does a smarter planet mean to you? 8
  • 9. Marcel Baron Sr Marketing Manager, Innovative Marketing Barcelona 27 September 2008
  • 10. 10
  • 11. TV Radio Print Email Blogs Socialnetworks RSS Wiki Podcasts SearchEngine VirtualWorlds SMS
  • 12. IBM Marketing & Communication 2.0 Profiles Communities Blogs Dogear Activities
  • 13. Cobra4b.exe
  • 14. Contact Details  Marcel Baron  Marcel.baron@nl.ibm.com .  TEL: + 31 653 978643 BUILDING SMARTER MARKETING
  • 15. Copyright information © Copyright IBM Corporation 2008 IBM Corporation New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States of America 06-08 All Rights Reserved IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/ copytrade.shtml Other company, product and service names may be trademarks or service marks of others. Use of the information herein is at the recipient's own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. CIP03017-USEN-00