The New Content Marketing Manifesto

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40 quotes from in-the-trenches content marketers in 140 characters or less.

40 quotes from in-the-trenches content marketers in 140 characters or less.

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  • 1. B  Squared  Media,  LLC   Founder  &  Chief  Social  Strategist   Twi<er  (biz):  @B2MediaLLC   Twi<er  (personal):  @MadSMScienEst   www.G.com/b2socialmedia     Brooke  Ballard  =  B  Squared  
  • 2. “Content & data are at the center of everything. Search engines & social networks wouldn’t exist if it weren’t for content.”
  • 3. “You’re a brand if you do and a brand if you don’t.”
  • 4. “The thing is, we’re all media companies now. What conversations are you creating with content?”
  • 5. “Social is how customers hear about you, search is how they find you, and content is how they will remember you.”
  • 6. “Content enables connection, conversation and collaboration.”
  • 7. “Consistently creating share- worthy content is what turns your online audience into brand ambassadors, collaborators and customers.”
  • 8. “Great content helps to tell your brand’s story in a engaging and memorable way.”
  • 9. “It all starts with the story. If you don’t have a good story, find it. And if you can’t tell a good story, learn.”
  • 10. “Context and timeliness set the stage for, and are a vital foundation for, content.”
  • 11. “When you publish any kind of content, you always know where it starts, but you might be surprised to find out where it ends up.”
  • 12. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.”
  • 13. “Good content isn’t about storytelling. It’s about telling a true story well.”
  • 14. “Content is fire, social media is gasoline.”
  • 15. “Traditional marketing talks at people. Content marketing talks with them.”
  • 16. “Content is King but engagement is Queen, and the lady rules the house!”
  • 17. “Content marketing is the hottest trend in marketing because it is the biggest gap between what buyers want and what brands produce.”
  • 18. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”
  • 19. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’”
  • 20. “The bottom line is that there is only one true branding mechanism online and that’s content marketing.”
  • 21. “No matter what, the very first piece of social media real estate I’d start with is a blog.”
  • 22. “Content marketing is a commitment, not a campaign.”
  • 23. “Trust has never been more important as a corporate asset & it needs to be managed for people to believe the information you’re putting out.”
  • 24. “You have to market your marketing.”
  • 25. “We wrote our first blog post before we wrote our first line of code.”
  • 26. “If you create great content, huzzah. But if it doesn’t move anywhere, you’re not succeeding.”
  • 27. “Everything ultimately comes down to trust.”
  • 28. “58% say original written content is the most important form of content.”
  • 29. “Make the customer the hero of your brand’s story.”
  • 30. “Never build your content ship on rented land.”
  • 31. “There is no more B2B or B2C. It’s H2H – Human to Human.”
  • 32. “Power doesn’t come from content, power comes from content that MOVES.”
  • 33. “Align your visual voice with your audience and brand identity.”
  • 34. “When you connect with influencers and use their content, you build your own influence as well.”
  • 35. “How do you create too much content? It’s like too much sex – is there such a thing?”
  • 36. “We don’t need more content marketing, we need more relevant content.”
  • 37. “If your message is for everybody, your message is for nobody.”
  • 38. “Content that helps is superior to content that sells.”
  • 39. “Having a story today is what separates companies – people don’t just wear our shoes, they tell our story .”
  • 40. “Without strategy, content is just stuff, and the world has enough stuff.”
  • 41. “Think conversation, not campaign.”