How YOU Can Create And Implement The ULTIMATE Facebook Campaign

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Use these easy six (but highly important!) tips when creating your next Facebook marketing campaign.

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How YOU Can Create And Implement The ULTIMATE Facebook Campaign

  1. 1. •  Today’s  hashtag  =   #ThinkConversa.on     •  Share  your  webinar  5ps   on  Twi7er  using   #ThinkConversa.on     •  When  shared,  you’re   entered  to  win  a  FREE   signed  copy  of  Mari   Smith’s  Rela%onship   Marke%ng  book  
  2. 2. Brooke  Ballard   Jennifer  Hanford   Founder  &  Chief  Social  Strategist   Twi7er  (biz):  @B2MediaLLC   Twi7er  (personal):  @MadSMScien5st   www.J.com/b2socialmedia     Community  Manager   Twi7er  (personal):  @JennGHanford  
  3. 3. •  Client  base:  Na5onal,  Interna5onal  and  Public   B2B  brands   •  Services:     –  Marke5ng  Consul5ng:  Tradi5onal  Marke5ng,   Content  Marke5ng  &  Social  Media  Marke5ng   –  Copywri5ng:  Content  crea5on  &  Ghost  Blogging   •  Focus  on  sales  through  strategic  content;   emphasis  on  CONVERSATION  &  CONVERSION  
  4. 4. Your  Target   Market   Outstanding   Offers   Your   Distribu5on   Strategy     Crea5ng  A   Landing   Page  or   Custom  Tab     Must-­‐Have   Tools   Your  Assets  
  5. 5. QUESTION:     I  have  created   a  Facebook   campaign  to   promote  an   event,  product   or  service.   Yes!   No  /  Not  yet.   I’m  not  sure…?  
  6. 6. •  Start  with  your  marke5ng  list   •  Segment(s)   –  Create  buyer  personas   –  h7p://offers.hubspot.com/free-­‐template-­‐crea5ng-­‐buyer-­‐personas   •  Find  out  what  they  want   –  Surveys   –  Social  media   –  Phone  calls  
  7. 7. Loca5on   Age   Gender   Persona   Business  (B2C/B2B/ NPO)   •  Industry   •  Job  func5on   •  Seniority  level   •  •  •  •  •  •  Purchases   •  Preferred  content   •  Preferred  content   channels   •  Preferred  content  type   •  Pipeline  stage   •  Referrals     •  Tes5monials   •  Usage  
  8. 8. •  BACKGROUND:   –  Basic  details  about  persona’s  role   –  Key  informa5on  about  the   persona’s  company   –  Relevant  background  info,  like   educa5on  or  hobbies   •  DEMOGRAPHICS:   –  Gender   –  Age  Range   –  HH  Income  (Consider  a  spouse’s   income,  if  relevant)   –  Urbanicity  (Is  your  persona  urban,   suburban,  or  rural?)   •  IDENTIFIERS:   –  Buzz  words   –  Mannerisms   SOURCE:  Hubspot’s  Buyer  Persona  Template  
  9. 9. •  •  •  •  Iden5fy  ideal  client   LISTEN!   Know  your  demos   Research  keywords   –  Google  Trends  is  AWESOME  for  this   –  h7p://www.google.com/trends/   •  Converse  with  your  community   •  Interview  influencers  
  10. 10. •  Study  your  market  research   –  FAQs  are  always  a  great  source  of  knowledge   •  Figure  out  where  to  market   •  Branding   •  Rules  &  Regula5ons   •  *Remember:  Offer  can  be  product,  services,  or  even  someone  else’s  offer   so  long  as  it  solves  a  problem!  
  11. 11. •  Phase  One:  No5ce  of  Promo   –  Phone  /  SMS   –  Email   •  Don’t  forget  email  signatures!   –  Newsle7er   –  Social  media   –  In  house  (if  available)   –  Bonus  Tip:  Include  collateral  with  any  shipping  or   direct  mail  pieces    
  12. 12. •  Phase  Two:  Promo  running   –  Phone  /  SMS   –  Email   •  Don’t  forget  email  signatures!   –  Newsle7er   –  Social  media   –  In  house  (if  available)   –  Bonus  Tip:  Include  collateral  with  any  shipping  or   direct  mail  pieces      
  13. 13. •  Phase  Three:  Follow  Up  /  No5fy  Winner   –  Phone  /  SMS   –  Email   –  Newsle7er   –  Social  media   –  Bonus  Tip:  Did  you  come  up  with  any  sales   opportuni5es  with  your  segmented  list(s)?  
  14. 14. EMAIL  TACTICS   CONTENT   EVENT   LEAD  GEN  TACTICS   Email  1   eBook   Webinar  1   Social   Email  2   Cheat  sheet   Webinar  2   PPC  Campaign   Email  3   Datasheet   In-­‐Person  Event   Paid  Email   Campaign   Blog  Post   Direct  Mail   Sales   Call-­‐down  
  15. 15. •  Three  op5ons   –  Boost  post   –  Adver5se  event   –  Adver5se  landing  page   •  Power  Editor  Be7er   –  Auc5on  or  fixed  price   –  Be7er  targe5ng   –  Grab  conversion  pixel  for  exact  ROI  
  16. 16. •  Landing  Pages   –  Gravity  forms  (Plugin  for  WordPress)   –  h7p://www.gravityforms.com/purchase-­‐gravity-­‐forms/   –  Unbounce   •  Custom  Tabs   –  WooBox   –  ShortStack   –  Easy  Promos   –  Offer  Pop   –  Heyo   –  Tabfoundry    
  17. 17. •  Sta5c  HTML  for  iframe  tabs   –  h7ps://www.facebook.com/Sta5cHtmlThunderpenny  
  18. 18. •  Your  only  REAL  asset  is  your  email  list  (owned)   •  Events   –  Examples:  Goodie  bags,  sponsorship,  webinar  co-­‐ host   •  Prizes  &  Offers   •  Affiliate  marke5ng     –  Joint  events,  webinars,  bulk  products  or  services  
  19. 19. QUESTION:     I  am  an   affiliate   marketer  for   one  or  more   products  or   brands.   Yes!   No  /  Not  yet.   I’m  not  sure…?  
  20. 20. •  B2  Blog   –  www.b2socialmedia.com/blog   •  Through  December:  FREE  30-­‐minute   consulta5on   –  Link  will  be  sent  to  webinar  a7endees   •  One-­‐on-­‐one  help:   –  Marke5ng   –  Content   –  Social  media  

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