MUST-HAVE Traits Of Today's Community Manager

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We asked three, in-the-trenches CMGRs to weigh in on this ever-changing role, and how it's impacting social business. Free a free replay of the webinar visit: http://www.b2socialmedia.com/cmgr/

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MUST-HAVE Traits Of Today's Community Manager

  1. 1. Community ManagersThe MUST-HAVE Traits of Today’s CMGRs Think Conversation, Not #ThinkConversation
  2. 2. • Today’s Hashtag: #ThinkConversation • Share tips and tidbits from this webinar (using #ThinkConversation) on Twitter Think Conversation, Not #ThinkConversation Shout & Share!
  3. 3. Brooke Ballard = B Squared Brooke Ballard Founder & Chief Social Strategist B Squared Media, LLC @B2MediaLLC @madSMscientist www.fb.com/B2socialmedia Think Conversation, Not #ThinkConversation
  4. 4. The B2 Brand • Currently working with public & National B2B brands • One International B2B brand • Focus on conversions & sales through strategic Content Marketing • Emphasis on CONVERSATION & CONVERSION Think Conversation, Not #ThinkConversation
  5. 5. Our CMGR Panel Jonathan ‘Brew’ Brewer Rachel Samara Carrie Keenan @HouseOfBrew @CarrieJKeenan@RachelSamara
  6. 6. Today’s Takeaways: Think Conversation, Not #ThinkConversation CMGR Stats CMGR must-have traits Top tips for CMGRs Q&A Panel with our CMGRs
  7. 7. POLL QUESTION: Think Conversation, Not #ThinkConversation Are you a CMGR or someone who manages social media accounts? Yes! I think so, but I’m not sure. No.
  8. 8. Quick Stats What IS a Community Manager?! Think Conversation, Not #ThinkConversation
  9. 9. 2013 CMGR Report Think Conversation, Not #ThinkConversation
  10. 10. Hours Worked & Salary Think Conversation, Not #ThinkConversation View the entire pin: socialfresh.com/CM2013
  11. 11. SKILLS What are the top traits for CMGRs? Think Conversation, Not #ThinkConversation
  12. 12. TOP TRAITS … Think Conversation, Not #ThinkConversation
  13. 13. According to Carrie 1. Flexibility 2. Awareness 3. Ability to multitask Think Conversation, Not #ThinkConversation
  14. 14. According to Brew 1. Empathy 2. Patience 3. Ability to adapt quickly Think Conversation, Not #ThinkConversation
  15. 15. According to Rachel 1. Intuitive; knows brand & audience 2. Trend spotter 3. Adaptive Think Conversation, Not #ThinkConversation
  16. 16. ADVICE What are your top tips for CMGRs? Think Conversation, Not #ThinkConversation
  17. 17. From Carrie 1. Need to understand voice 1st 2. Absorb everything about community 3. Collaboration & teamwork Think Conversation, Not #ThinkConversation
  18. 18. From Brew 1. Don’t feed the “trolls” 2. Develop a calendar 3. Peek in on community (even when not interacting) Think Conversation, Not #ThinkConversation
  19. 19. From Rachel 1. Listen! 2. If you can’t be first, be ORIGINAL 3. Always practice branding 4. BONUS: Prepare Think Conversation, Not #ThinkConversation
  20. 20. Q&A PANEL What questions do you have? Think Conversation, Not #ThinkConversation
  21. 21. Want More? • B2 Blog – www.b2socialmedia.com/blog • One-on-one social help from B2: – Social Audit – Social Mentoring – Social Management Think Conversation, Not #ThinkConversation
  22. 22. Thank You! Think Conversation, Not #ThinkConversation

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