Zen and the business plan

Zen and the Business Plan
presented by
Scott Miller

Do you need a 50 page business plan?
"Rip it Out" Video

Why be Brief?
Investors don’t read a long plan
Hard to keep a long plan, current
Poor tool for having a “conversation”
Banks like them....but banks don’t like us

Why be Brief?
A long plan does not guarantee success
Most of you will go with “Plan B”
Writing the plan should be joyous!

Why write a plan?
Document our “Hypothesi”
Speculate about the future
Ground our assertions
** Form a basis for a “conversation”, with investors, partners, employees, spouses

The Business Plan as a “living document”
To be updated as we learn more
Out with the old hypothesis, in with the new! Plan B.

Our plan should be
A pleasure to write
Easy and FAST to read
Easy to update
Easy to share

The “One Pager Plus”
Economy of language
Forces us to be “clear”
Conversations are efficient and quick to start

One Line Pitch
Leaves them wanting more
Business Summary
Team
Customer Problem
Product / Service
Class shares........

Target Market
Sales / Marketing Strategy
Business Model
Competitors
Competitive Advantage
Class shares........

Financials
Many entrepreneurs suffer here
Start simple
Detail and form is business dependent

Website, LLC Financials Year 1 Year 2 Year 3 Customers Revenues Avg. Sell Price

Service & Products, LLC Financials Year 1 Year 2 Year 3 Revenues Gross Profit Net Profit

“Plus”

Competitive Matrix Cincinnati Hamburgers Cincinnati Hamburgers Convenience * You determine the competitive axis Taste Terry’s FlippDaddy’s McDonald’s

Cash Flow Projection

Sales / Marketing Plan
Calculate your Total Addressable Market (TAM)
Customer Acquisition Cost (CAC)
Lifetime Customer Value (LCV)

Customer Portrait
Who are they?
What is their problem?
What are their aspirations?
IAMS example

Team
If you don’t have a lot to say, don’t.

Intellectual Property (IP)
Don’t disclose too much. A bit of mystery is good.
Your plan may fall into enemy hands!

Go for it!

Zen and the business plan

by B2Bee on Jun 21, 2011

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Zen and the business plan — Presentation Transcript