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Zen and the business plan

Zen and the business plan






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    Zen and the business plan Zen and the business plan Presentation Transcript

    • Zen and the Business Plan
      • presented by
      • Scott Miller
    • Do you need a 50 page business plan?
      • "Rip it Out" Video
    • Why be Brief?
      • Investors don’t read a long plan
      • Hard to keep a long plan, current
      • Poor tool for having a “conversation”
      • Banks like them....but banks don’t like us
    • Why be Brief?
      • A long plan does not guarantee success
      • Most of you will go with “Plan B”
      • Writing the plan should be joyous!
    • Why write a plan?
      • Document our “Hypothesi”
      • Speculate about the future
      • Ground our assertions
      • ** Form a basis for a “conversation”, with investors, partners, employees, spouses
    • The Business Plan as a “living document”
      • To be updated as we learn more
      • Out with the old hypothesis, in with the new! Plan B.
    • Our plan should be
      • A pleasure to write
      • Easy and FAST to read
      • Easy to update
      • Easy to share
    • The “One Pager Plus”
      • Economy of language
      • Forces us to be “clear”
      • Conversations are efficient and quick to start
      • One Line Pitch
        • Leaves them wanting more
      • Business Summary
      • Team
      • Customer Problem
      • Product / Service
      Class shares........
      • Target Market
      • Sales / Marketing Strategy
      • Business Model
      • Competitors
      • Competitive Advantage
      Class shares........
    • Financials
      • Many entrepreneurs suffer here
      • Start simple
      • Detail and form is business dependent
    • Website, LLC Financials Year 1 Year 2 Year 3 Customers Revenues Avg. Sell Price
    • Service & Products, LLC Financials Year 1 Year 2 Year 3 Revenues Gross Profit Net Profit
    • “Plus”
    • Competitive Matrix Cincinnati Hamburgers Cincinnati Hamburgers Convenience * You determine the competitive axis Taste Terry’s FlippDaddy’s McDonald’s
    • Cash Flow Projection
    • Sales / Marketing Plan
      • Calculate your Total Addressable Market (TAM)
      • Customer Acquisition Cost (CAC)
      • Lifetime Customer Value (LCV)
    • Customer Portrait
      • Who are they?
      • What is their problem?
      • What are their aspirations?
      • IAMS example
    • Team
      • If you don’t have a lot to say, don’t.
    • Intellectual Property (IP)
      • Don’t disclose too much. A bit of mystery is good.
      • Your plan may fall into enemy hands!
    • Go for it!