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Ellisons, the UK’s leading supplier to the hair and beauty industry (a small business audience, with all target companies less than 20 employees) wanted to increase online revenue and nurture customer …

Ellisons, the UK’s leading supplier to the hair and beauty industry (a small business audience, with all target companies less than 20 employees) wanted to increase online revenue and nurture customer engagement. The Crocodile defined social media as the right strategy for this small business audience and was appointed to create and deliver a piece of transformational work that would embed social media into Ellison’s marketing and communications.

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  • 1. Fiona Stevens
  • 2. Increase traffic to websiteIncrease online sales revenueby 50% in 6 months
  • 3. Hair and 18-45 salon owners Females beautyTet illuptasitis salon managers/buyersUt undam comnit rersperum Alit excea verroroque verum Hair andinvolvediunt berfernate Actively beauty in social media SOCIAL MEDIA Hairdressers rentingas an access tool Using smartphones chairs in salons Sole traders running mobile businesses Less responsive to email/DM
  • 4. ngagementnablement
  • 5. CONTENT IS KING
  • 6. #Hotoffer #win #waxwednesday#AskEllisons #hairtoday
  • 7. Online sales values up 71% January Sale Websitetraffic up 36% upliftIncremental 44% 84 % Facebook ROI of Increase1534% in number of businesses ordering online 3rd biggest site referrer
  • 8. “TRANSFORMATION TO SOCIAL”