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B2B Awards Showcase   5th March 2013
Quantum              • Insight Driven - Professional Marketing Services                Organisation              • B2B Tec...
The Brief                                            Re-Engage                                         Enrich Database    ...
Complexities              • Timescales | Immediate Start              • 24 Hour Global Calling Program              • 30 L...
Methodology & Innovations              • Delivery starts with the Sale              • DQA and Testing              • Consi...
Results                                                           Generating Marketing                                    ...
Project Management              • Process Driven              • Fully Engaged with Client              • 24 Hour | 30 Lang...
Reporting & Insight                                Real time | Multi-region |Opportunity | Perception                     ...
Home Run                                      Quantum Marketing 2011Quantum Marketing 2013 Confidential              Confi...
Quantum Marketing 2011           Confidential
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Winner: Best lead generation campaign

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With more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries around the globe, Oracle offers an optimised and integrated stack of business hardware and software systems. Oracle arranged a brief to reach out to 11,658 of their SUN customers taking a customer care approach whilst enriching the data set and identifying sales opportunities. Quantum delivered a global telemarketing campaign generating leads across 160 countries in 30 languages. Quantum introduced an innovative ‘lead handover’ service, in which each opportunity was followed up with a conference call between Oracle sales representatives and prospects (facilitated by Quantum), which optimised leads to opportunity conversion rate.

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Transcript of "Winner: Best lead generation campaign"

  1. 1. B2B Awards Showcase 5th March 2013
  2. 2. Quantum • Insight Driven - Professional Marketing Services Organisation • B2B Technology Focus • Demand Generation is our Backbone Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  3. 3. The Brief Re-Engage Enrich Database Identify Opportunities Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  4. 4. Complexities • Timescales | Immediate Start • 24 Hour Global Calling Program • 30 Languages • Data | 11,658 Customers • Customer Care Led Approach Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  5. 5. Methodology & Innovations • Delivery starts with the Sale • DQA and Testing • Consistency of Message • Independent Quality Dept • Lead Handover Service Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  6. 6. Results Generating Marketing Opt-ins for Key IT Touched 100% of Data Individuals High Quality Sales-ready Leads Fully Profiled Accounts Significant Confirmed Pipeline ROI New / Validated IT Decision Maker Invaluable Customer Contacts Insight Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  7. 7. Project Management • Process Driven • Fully Engaged with Client • 24 Hour | 30 Language Management • Insight Driven Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  8. 8. Reporting & Insight Real time | Multi-region |Opportunity | Perception Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  9. 9. Home Run Quantum Marketing 2011Quantum Marketing 2013 Confidential Confidential
  10. 10. Quantum Marketing 2011 Confidential
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