With more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries around the globe, Oracle offers an optimised and integrated stack of business hardware and software systems. Oracle arranged a brief to reach out to 11,658 of their SUN customers taking a customer care approach whilst enriching the data set and identifying sales opportunities. Quantum delivered a global telemarketing campaign generating leads across 160 countries in 30 languages. Quantum introduced an innovative ‘lead handover’ service, in which each opportunity was followed up with a conference call between Oracle sales representatives and prospects (facilitated by Quantum), which optimised leads to opportunity conversion rate.
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