What does award-winning B2B marketing look like? What trends and characteristics does it contain? Based on the shortlisted entries from the 2012 B2B Marketing Awards, this session will reveal the 12 key questions that marketers need to answer in order to prove the effectiveness of their activity to the board. The presentation is based on the exclusive new report, entitled The Evidence, produced by the Marketing Bridge and Peter Young, in association with B2B Marketing
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