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Qualitative research undertaken by Circle enabled Randstad to develop a radical different approach to this business, leading to a substantial increase in turnover, profitability and market share over a 12 month period.
In the past Randstad had focussed on the provision of traditional HR services (such as payroll and timesheet management) to the university sector. At a time of budget cuts in the university sector, insights developed by Circle identified the potential for a much broader outsourced proposition that focussed on student welfare and pastoral care.
The result? Randstad fully embraced the findings and repositioned the business, developed an entirely new offer and a radically different engagement style.
David Willan and Victoria Short will demonstrate how detailed insights and a deep understanding of client needs has led to a complete transformation of this business.