THE BUSINESS BEHIND THE GAMES
WE DELIVER SUCH A HUGECHURCH OF SERVICES…IFYOU’RE AN AUDITING CLIENT OFTHE FIRM, THIS CAMPAIGN HELPSSHOW THERE’S SO MUCH M...
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
Runner up: Best integrated campaign
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Runner up: Best integrated campaign

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Deloitte was typically seen first and foremost as an accountancy firm –only 20% of those surveyed understood Deloitte’s ‘fit’ for the London 2012 Olympics. Deloitte knew they needed to fully leverage their contributions to the Games to not only gain the recognition they deserved, but more importantly, to drive reappraisal of the services they offered. The strategy was to position Deloitte as ‘The Business Behind The Games’ - bringing this to life by telling a series of stories that married the rational and rigorous world of professional services with the emotional rollercoaster of the Games.

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Runner up: Best integrated campaign

  1. 1. THE BUSINESS BEHIND THE GAMES
  2. 2. WE DELIVER SUCH A HUGECHURCH OF SERVICES…IFYOU’RE AN AUDITING CLIENT OFTHE FIRM, THIS CAMPAIGN HELPSSHOW THERE’S SO MUCH MORETO WHAT DELOITTE OFFERSSally Ormiston,Director Programme Management
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