Hot topic briefing - video

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We've come a long way from the corporate video of the noughties, with the boring talking heads ramming home a desperately dull corporate message - with little or no marketing impact. These days, with formats proliferating and technology developing rapidly, there are now many more opportunities for video in B2B marketing. Former BBC producer Nick Lawrence will provide top tips on how to make this channel work for you.

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Hot topic briefing - video

  1. 1. Audience, grammar, and videotape…Nick Lawrence, Head of Editorial and BroadcastStrategies Waggener Edstrom www.b2bmarketing.net
  2. 2. “An equation for corporate videos:Audience + Engagement = Sales”@_nick_lawrence www.b2bmarketing.net
  3. 3. “The need for good grammar is not exclusive towritten content. Good video grammar isESSENTIAL for audience engagement.”@_nick_lawrence www.b2bmarketing.net
  4. 4. “Broadcasters create moving image content thatis designed to engage an audience.Marketers can do this too.”@_nick_lawrence www.b2bmarketing.net
  5. 5. www.b2bmarketing.net
  6. 6. www.b2bmarketing.net
  7. 7. “Whoever we are, wherever we work, we are allhuman. Video is video whoever it is for.Business, consumer, personal… It doesn’t haveto be crap.”@_nick_lawrence www.b2bmarketing.net

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