Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Future challenges for B2B brands

261
views

Published on

Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the …

Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the marketing environment in the future? This session from a published author and leading thinker in the B2B marketing space will explore some of the key issues that brands and senior marketers will face in the months ahead.

This session will cover:
•How B2C marketing will set precedents for B2B marketing, the consumerisation of IT
•How future and evolving digital devices, platforms and innovations will define new digital marketing opportunities
•What start-ups are the most interesting to watch in this space right now
•The future of social media marketing


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Shelf space
  • Unilever
  • 2nd screen, or 3rd screen
  • 2nd screen, or 3rd screen
  • Transcript

    • 1. 1
    • 2. 90%B2C 2
    • 3. 93%B2B 3
    • 4. 4
    • 5. 5
    • 6. Or What I Need To Know To Stay Ahead Of My PeersEmail: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    • 7. 35 min presentation + 5 min Q&A Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 8. WHO?Consultant Expert Commentator AuthorDeliver new digital business Sky News Top 5 in the UK for Socialprojects and revenues Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 9. 1. Life • Live to work > Work to live • Portfolio career2. Culture • Ben & Jerry vs Vinetta (Unilever)3. Work • Chatter • BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 10. 2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 11. 2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 12. 1. Life • Live to work > Work to live • Portfolio career2. Culture • Ben & Jerry vs Vinetta (Unilever)3. Work • Facebook > Chatter • Apple > BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 13. Day part (Hearst)• Morning routine• Commute• Lunch break• After DinnerSmart phones (MediaCom)• 72%• 22%• 15%• 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 14. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    • 15. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    • 16. Day part (Hearst)• Morning routine• Commute• Lunch break• After DinnerSmart phones (MediaCom)• 72%• 22%• 15%• 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 17. Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 18. Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 19. Skoda Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 20. Shazam Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 21. Kiip.me Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 22. Glassdoor Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 23. Weesh Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 24. 1. Harness Big Data2. Connect Advocates • AutoDesk Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 25. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    • 26. 1. Harness Big Data2. Connect Advocates • AutoDesk3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 27. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    • 28. 1. Harness Big Data • Adobe2. Connect Advocates • AutoDesk 4. More Social3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    • 29. 29
    • 30. Or What I Need To Know To Stay Ahead Of My PeersEmail: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman

    ×