1
90%B2C      2
93%B2B      3
4
5
Or What I Need To Know To Stay Ahead Of My PeersEmail: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerh...
35 min presentation + 5 min Q&A           Email: contact@holloman.info           LinkedIn: http://www.linkedin.com/in/chri...
WHO?Consultant                           Expert Commentator                 AuthorDeliver new digital business         Sky...
1. Life    • Live to work > Work to live    • Portfolio career2. Culture    • Ben & Jerry vs Vinetta (Unilever)3. Work    ...
2. Culture    • Viennetta vs. Ben & Jerry       Email: contact@holloman.info       LinkedIn: http://www.linkedin.com/in/ch...
2. Culture    • Viennetta vs. Ben & Jerry       Email: contact@holloman.info       LinkedIn: http://www.linkedin.com/in/ch...
1. Life    • Live to work > Work to live    • Portfolio career2. Culture    • Ben & Jerry vs Vinetta (Unilever)3. Work    ...
Day part (Hearst)• Morning routine• Commute• Lunch break• After DinnerSmart phones (MediaCom)• 72%• 22%• 15%• 14%      Ema...
Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
Day part (Hearst)• Morning routine• Commute• Lunch break• After DinnerSmart phones (MediaCom)• 72%• 22%• 15%• 14%      Ema...
Zeebox         Email: contact@holloman.info         LinkedIn: http://www.linkedin.com/in/christerholloman
Zeebox         Email: contact@holloman.info         LinkedIn: http://www.linkedin.com/in/christerholloman
Skoda        Email: contact@holloman.info        LinkedIn: http://www.linkedin.com/in/christerholloman
Shazam     Email: contact@holloman.info     LinkedIn: http://www.linkedin.com/in/christerholloman
Kiip.me      Email: contact@holloman.info      LinkedIn: http://www.linkedin.com/in/christerholloman
Glassdoor      Email: contact@holloman.info      LinkedIn: http://www.linkedin.com/in/christerholloman
Weesh        Email: contact@holloman.info        LinkedIn: http://www.linkedin.com/in/christerholloman
1. Harness Big Data2. Connect Advocates   • AutoDesk      Email: contact@holloman.info      LinkedIn: http://www.linkedin....
Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
1. Harness Big Data2. Connect Advocates   • AutoDesk3. Involve Customers   • Dell      Email: contact@holloman.info      L...
Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
1. Harness Big Data    • Adobe2. Connect Advocates    • AutoDesk                                                4. More So...
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Or What I Need To Know To Stay Ahead Of My PeersEmail: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerh...
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Future challenges for B2B brands

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Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the marketing environment in the future? This session from a published author and leading thinker in the B2B marketing space will explore some of the key issues that brands and senior marketers will face in the months ahead.

This session will cover:
•How B2C marketing will set precedents for B2B marketing, the consumerisation of IT
•How future and evolving digital devices, platforms and innovations will define new digital marketing opportunities
•What start-ups are the most interesting to watch in this space right now
•The future of social media marketing

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  • Future challenges for B2B brands

    1. 1. 1
    2. 2. 90%B2C 2
    3. 3. 93%B2B 3
    4. 4. 4
    5. 5. 5
    6. 6. Or What I Need To Know To Stay Ahead Of My PeersEmail: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    7. 7. 35 min presentation + 5 min Q&A Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    8. 8. WHO?Consultant Expert Commentator AuthorDeliver new digital business Sky News Top 5 in the UK for Socialprojects and revenues Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    9. 9. 1. Life • Live to work > Work to live • Portfolio career2. Culture • Ben & Jerry vs Vinetta (Unilever)3. Work • Chatter • BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    10. 10. 2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    11. 11. 2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    12. 12. 1. Life • Live to work > Work to live • Portfolio career2. Culture • Ben & Jerry vs Vinetta (Unilever)3. Work • Facebook > Chatter • Apple > BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    13. 13. Day part (Hearst)• Morning routine• Commute• Lunch break• After DinnerSmart phones (MediaCom)• 72%• 22%• 15%• 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    14. 14. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    15. 15. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    16. 16. Day part (Hearst)• Morning routine• Commute• Lunch break• After DinnerSmart phones (MediaCom)• 72%• 22%• 15%• 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    17. 17. Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    18. 18. Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    19. 19. Skoda Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    20. 20. Shazam Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    21. 21. Kiip.me Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    22. 22. Glassdoor Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    23. 23. Weesh Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    24. 24. 1. Harness Big Data2. Connect Advocates • AutoDesk Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    25. 25. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    26. 26. 1. Harness Big Data2. Connect Advocates • AutoDesk3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    27. 27. Email: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman
    28. 28. 1. Harness Big Data • Adobe2. Connect Advocates • AutoDesk 4. More Social3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
    29. 29. 29
    30. 30. Or What I Need To Know To Stay Ahead Of My PeersEmail: contact@holloman.infoLinkedIn: http://www.linkedin.com/in/christerholloman

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