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Acronis did not have the luxury of a large budget or a significant amount of time to raise its profile in the very competitive world of online backup. This resulted in a campaign and programme that required several marketing goals to be completed within a short period of time.
Acronis worked with CleverTouch to create a campaign that would achieve its goals within a relatively small budget and a tight timescale.
Test and re-energise an underutilised marketing database
Raise the awareness of Acronis ahead of major product announcement
Generate leads for a new sales team