You’re probably thinking, 4 dimensional marketing? Sounds like another bunch of buzzwords that will undoubtedly cost me money at some point. Wrong. The 4D methodology can be created from scratch (often expensive) or from recycling content that’s sitting right under your noses. So. What is 4D marketing and why should you care?
Gareth will demonstration the 4 dimensions that are going to make your next campaign (or piece of collateral) the most effective you’ve ever produce:
Dimension 1 – Content
Dimension 2 – Vertical Market
Dimension 3 – Job Function
Dimension 4 – Media