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Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
Online Video in B2B – Nico Verspaget – Quadia WebTV
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Online Video in B2B – Nico Verspaget – Quadia WebTV

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the power of online video in general. Online video is more than just a Youtube-channel and pre-rolls

the power of online video in general. Online video is more than just a Youtube-channel and pre-rolls

Published in: Business, News & Politics
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  • 1. WHEN VIDEO BECOMES SERIOUS BUSINESS QUADIA Web TV | +31-35-5444000 | www.quadia.tv | @quadia | QuadiaWebTV NICO VERSPAGET B2B Marketing Forum NICO.VERSPAGET@QUADIA.NL© Copyright 2004-2012, Quadia ®, www.quadia.tv @NICOVERSPAGET 20 March 2012 QUADIA WEB TVThursday, March 22, 12
  • 2. Full Service Online Video Specialist B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 3. QUADIA WEB TV Online Video Technology Content Production Consultancy & Advice B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 4. the world of online video B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 5. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 6. 51% in 2010Source: LimeLight networks B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 7. Source: LimeLight networks B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 8. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 9. 91% in 2014 Source: Cisco B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 10. Source: Cisco B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 11. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 12. 32% in B2B markets B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 13. 60% in B2B markets B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 14. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 15. et dg Bu Content Vie ws B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 16. et dg Bu Content4 Vie ws screens© Copyright 2004-2012, Quadia ®, www.quadia.tv B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  • 17. et dg Bu Content Vie ws B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 18. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 19. mobile video is bigger than ‘desktop’ video in 2015 141% growth per year B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 20. 141% growth per year B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 21. 5 screen th B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 22. 5 screen th monthly growth of video referrals is© Copyright 2004-2012, Quadia ®, www.quadia.tvThursday, March 22, 12 48% referrals watch15% longer B2B Marketing Forum 20 March 2012
  • 23. 5 screen th© Copyright 2004-2012, Quadia ®, www.quadia.tv referrals watch15% longer B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  • 24. Source: Unruly Media B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 25. 840 40 mio 270 mio mio Oct 2010 Oct 2011 Oct 2012 ? Source: Unruly Media B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 26. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 27. 60 hours videocontent uploaded to YouTube per minute Source: YouTube (Feb 2012) B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 28. Source: YouTube (Feb 2012) B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 29. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 30. >95% < 10.000 views B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 31. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 32. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 33. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 34. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 35. 190.000.000 1.000.000 views views 440.000 818 subscriptions subscriptions 700% more revenue B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 36. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 37. External Communication UWV B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 38. UWV EMPLOYER CONGRESSES • Congresses at various locations • On laws and regulations • Large employers • Presentations, workshops, Q&A B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 39. CONGRESS ONLINE • New visitors and review for visitors • Short information and learning sessions • Interviews with the experts • Ask questions via internet • Background information and tools B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 40. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 41. 250%© Copyright 2004-2012, Quadia ®, www.quadia.tvThursday, March 22, 12 B2B Marketing Forum 20 March 2012 Higher reach
  • 42. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 43. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 44. 87%© Copyright 2004-2012, Quadia ®, www.quadia.tvThursday, March 22, 12 20 March 2012 Forwards B2B Marketing Forum
  • 45. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 46. Internal Communication NetApp B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 47. BUSINESSCASE • EMEA All Hands meeting (2 x per year) • Replaces yearly ‘offline’ meeting • Interviews, videoreports, discussions, presentations, awards, best practices, etc. • Interactive moments (2nd screen) • More effective communication • Continuous communication concept B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 48. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 49. 72% COST REDUCTION© Copyright 2004-2012, Quadia ®, www.quadia.tv Excl. in-productivity B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  • 50. © Copyright 2004-2012, Quadia ®, www.quadia.tv Excl. in-productivity B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  • 51. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 52. 92% REACH© Copyright 2004-2012, Quadia ®, www.quadia.tv Within 2 weeks B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  • 53. © Copyright 2004-2012, Quadia ®, www.quadia.tv Within 2 weeks B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  • 54. Customer Services AstraZeneca B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 55. ONLINE MEDICAL LEAFLET • Addition to medical leaflet • Instruction, side effects, patient examples • Personally and easy to understand • Dutch, English, Turkish, Arabic • Additional information for doctors • Available on all devices B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 56. e-Learning Oncologie TV B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 57. ONCOLOGY TV NICHE TV PUR SANG • 2.400 Doctors • Industry and health care institutions • Information and knowledge • Interactive / discussion • Legislation and accreditation • Medical advisory board • Research amongst viewers • Improved treatment of patients B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 58. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 59. 70 programs / year B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 60. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 61. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 62. 90% REACH B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 63. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 64. YOUR PLAYER IS A WEBSITE B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 65. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 66. Whitepaper The Power of Interactive Video B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  • 67. Whitepaper The Power of Interactive Video Give us your businesscard B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12

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