Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

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Todd is a front-runner in implementing content marketing at Kelly Services global. Todd will speak about:
1. Audience, Personas & Voice of Customer
2. Establishing Outposts and Spokespeople?
3. Determining the Best Formats – PDF, Video, etc
4. Measuring Engagement & Results

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Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

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  2. 2. Learnings in B2B Marketing Engagement Todd WheatlandVP Thought Leadership, Kelly Services
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  9. 9. @ToddWheatland #B2B #B2BNL Content Marketing Turns Internal Knowledge into an External Story Worth Sharing
  10. 10. @ToddWheatland #B2B #B2BNL Does Giving Away B2B Content Cannibalize Your Business?
  11. 11. @ToddWheatland #B2B #B2BNL We are all Publishers now. Is that really a good thing?
  12. 12. @ToddWheatland #B2B #B2BNL Note to Marketers: #1 Chasing Eyeballs will Make You Blind
  13. 13. @ToddWheatland #B2B #B2BNL #2Pollution is the leadingcause of death of Brands.
  14. 14. @ToddWheatland #B2B #B2BNL #3 Kill the Cheerleaders
  15. 15. @ToddWheatland #B2B #B2BNL Know Your Audience Better Than You Know Your Partner #4
  16. 16. @ToddWheatland #B2B #B2BNL #5
  17. 17. @ToddWheatland #B2B #B2BNL #6 Maintain Your Brand Outpostsor They Will Die
  18. 18. @ToddWheatland #B2B #B2BNL #7 Be Local, or Go Home
  19. 19. @ToddWheatland #B2B #B2BNL

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