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Keys to Online engagement in B2B
Segment your audience.
Personalise your message for a mass market.
Increase brand recognition by using multiple content formats - videos, websites, emails, etc. - which add personality and improve recall among your targets.
Launch your campaign in your markets quickly, and in their language.
Take advantage of social media to properly build a conversation around your key messages.
Clipping is a handy way to collect important slides you want to go back to later.