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Integrating social media into a successful B2B marketing plan   b2 b-forum_webinar_december_2010
 

Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010

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Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit ...

Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit gratis en zeer leerzame B2B marketing webinar op dinsdag 14 december.Tijdens dit webinar werkt spotONvision samen met Mike Volpe, VP Marketing bij Hubspot.

In dit B2B marketing webinar leer je in 1 uur (van 3 tot 4 pm) alles over:

Hoe je social media kunt integreren in je content marketing strategie
Hoe inbound marketing werkt en je de omzet verhoogt met 500%
Hoe Hubspot het voor elkaar kreeg om zo succesvol te zijn
Tips en trucs voor social media succes

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    Integrating social media into a successful B2B marketing plan   b2 b-forum_webinar_december_2010 Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010 Presentation Transcript

    • Mike Volpe (@mvolpe)VP of MarketingHubSpot
      Integrating Social Media into a Successful Marketing Plan
      B2B Marketing forum Webinar
    • B2B Marketing Forum 2011
    • Questions/Feedback
      Please use the GotoMeeting Question panel:
      Please use #b2bnlhastag
      Follow us: @b2bmktforum
    • Marketing is Changing
      1950 - 2000
      2000 - 2050
    • Outbound Marketing
    • Outbound Marketing is Harder
      800-555-1234
      Annoying
      Salesperson
    • The Good News…
      Inbound Marketing:
      Get Found using Google, Social Media and Blogs
      Top 5 Web Marketing Book on Amazon
      InboundBook.com
    • Social Media is One Piece
    • Commit
      to the new
      Strategy.
    • Don’t dip your
      toe in the water.
    • Jump in ALL THE WAY.
    • Content / SEO
      +
      Social Media
    • SEO from 2000 to 2011
      Ranking Algorithm:f(n): Context + Authority
    • Create Great Content by Blogging
      Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    • Blogging Attracts More Links
      Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • Content Makes You Interesting
    • Blogging Attracts More Visitors
    • Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
      Blogging Drives Social Success
    • Where is Search Going?
    • Coming to SEO: Likes = Links
      = =
    • SEO in 2011 and Beyond
      Ranking Algorithm:f(n): Context + Authority
      + Social Graph
    • NEW:Facebook = The Web
    • Practical Tips
      Use www.WebsiteGrader.com
      Start a blog about your industry
      Post blog content to social media
      Put social buttons on your content
    • Lead Generation
      +
      Social Media
    • Social Media = Leads and Sales
      Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Evolution of the Database
    • Practical Tips
      Use social media for lead generation
      Build your social media database
      Use social media intelligence on your leads
      Teach your sales team
    • Branding
      +
      Social Media
    • A Brand is What People Say It Is
      Flickr: chelmsfordpubliclibrary
    • Brand Building 1.0
      Buy ads on TV & in print
      Come up with creative
      Buy more advertising
      Hire an agency
      Your brand comes out, wrapped in plastic
      Flickr: jamesjyu
    • Branding Assembly Line
      Flickr: Rickydavid
    • Brand Building 2.0
      Cultivate
      Cultivate
      Cultivate
      Cultivate
      Cultivate
      Watch your brand grow
      Flickr: swisscan
    • Cultivated Branding
      Flickr: swisscan
    • Promote Positive Feedback
    • Promote All Feedback
      http://www.microsoft.com/windows/social/
    • Promote All Feedback
      www.ShowUsYourPizza.com
    • Respond to Product Questions
    • Play with Your New Friends
      http://twitter.com/meaghano/status/1767991757
      http://twitter.com/JetBlue/status/1768096120
    • Play with Your New Friends
      http://twitter.com/meaghano/status/1767991757
      http://twitter.com/JetBlue/status/1768096120
    • Fans Need Clubhouses
      Inbound Marketers – 49,000 ppl
      Inbound Marketing University Alumni – 1,400 ppl
      Inbound Marketing Certified – 800 ppl
      Inbound Marketing University : www.InboundMarketing.com/University
    • Practical Tips
      Track your brand & competitors
      Google Alerts, Twitter Search
      http://Alerts.Grader.com
      Look in the mirror, be honest
      Respond and get personal
    • Research
      +
      Social Media
    • 50 Million Tweets Per Day
    • What Are They Saying?
      Places to listen
      • Search.Twitter.com
      • Blogsearch.Google.com
      • Google Alerts
      • Technorati.com
      • Industry Blogs
      • IndustryTwitterers
      • LinkedIn Answers
      • Facebook Friends
      • Discussion Forums
    • Practical Tips
      Follow your target customers
      Follow competitor’s customers
      Listen to what they say
      Ask questions, get feedback
    • Advice for the road ahead…
    • Stop thinking like a
      marketer or advertiser.
    • Start thinking like a
      publisher and socializer.
    • Thank You & Questions
      www.b2bmarketingforum.nl
      @b2bmktforum
      Mike Volpe (@mvolpe)VP of MarketingHubSpot