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Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit ...

Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit gratis en zeer leerzame B2B marketing webinar op dinsdag 14 december.Tijdens dit webinar werkt spotONvision samen met Mike Volpe, VP Marketing bij Hubspot.

In dit B2B marketing webinar leer je in 1 uur (van 3 tot 4 pm) alles over:

Hoe je social media kunt integreren in je content marketing strategie
Hoe inbound marketing werkt en je de omzet verhoogt met 500%
Hoe Hubspot het voor elkaar kreeg om zo succesvol te zijn
Tips en trucs voor social media succes

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Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010 Presentation Transcript

  • 1. Mike Volpe (@mvolpe)VP of MarketingHubSpot
    Integrating Social Media into a Successful Marketing Plan
    B2B Marketing forum Webinar
  • 2. B2B Marketing Forum 2011
  • 3. Questions/Feedback
    Please use the GotoMeeting Question panel:
    Please use #b2bnlhastag
    Follow us: @b2bmktforum
  • 4. Marketing is Changing
    1950 - 2000
    2000 - 2050
  • 5. Outbound Marketing
  • 6. Outbound Marketing is Harder
    800-555-1234
    Annoying
    Salesperson
  • 7. The Good News…
    Inbound Marketing:
    Get Found using Google, Social Media and Blogs
    Top 5 Web Marketing Book on Amazon
    InboundBook.com
  • 8. Social Media is One Piece
  • 9. Commit
    to the new
    Strategy.
  • 10. Don’t dip your
    toe in the water.
  • 11. Jump in ALL THE WAY.
  • 12.
  • 13. Content / SEO
    +
    Social Media
  • 14. SEO from 2000 to 2011
    Ranking Algorithm:f(n): Context + Authority
  • 15. Create Great Content by Blogging
    Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 16. Blogging Attracts More Links
    Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 17. Content Makes You Interesting
  • 18. Blogging Attracts More Visitors
  • 19. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    Blogging Drives Social Success
  • 20. Where is Search Going?
  • 21. Coming to SEO: Likes = Links
    = =
  • 22. SEO in 2011 and Beyond
    Ranking Algorithm:f(n): Context + Authority
    + Social Graph
  • 23. NEW:Facebook = The Web
  • 24. Practical Tips
    Use www.WebsiteGrader.com
    Start a blog about your industry
    Post blog content to social media
    Put social buttons on your content
  • 25. Lead Generation
    +
    Social Media
  • 26. Social Media = Leads and Sales
    Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 27. Evolution of the Database
  • 28. Practical Tips
    Use social media for lead generation
    Build your social media database
    Use social media intelligence on your leads
    Teach your sales team
  • 29. Branding
    +
    Social Media
  • 30. A Brand is What People Say It Is
    Flickr: chelmsfordpubliclibrary
  • 31. Brand Building 1.0
    Buy ads on TV & in print
    Come up with creative
    Buy more advertising
    Hire an agency
    Your brand comes out, wrapped in plastic
    Flickr: jamesjyu
  • 32. Branding Assembly Line
    Flickr: Rickydavid
  • 33. Brand Building 2.0
    Cultivate
    Cultivate
    Cultivate
    Cultivate
    Cultivate
    Watch your brand grow
    Flickr: swisscan
  • 34. Cultivated Branding
    Flickr: swisscan
  • 35. Promote Positive Feedback
  • 36. Promote All Feedback
    http://www.microsoft.com/windows/social/
  • 37. Promote All Feedback
    www.ShowUsYourPizza.com
  • 38. Respond to Product Questions
  • 39. Play with Your New Friends
    http://twitter.com/meaghano/status/1767991757
    http://twitter.com/JetBlue/status/1768096120
  • 40. Play with Your New Friends
    http://twitter.com/meaghano/status/1767991757
    http://twitter.com/JetBlue/status/1768096120
  • 41. Fans Need Clubhouses
    Inbound Marketers – 49,000 ppl
    Inbound Marketing University Alumni – 1,400 ppl
    Inbound Marketing Certified – 800 ppl
    Inbound Marketing University : www.InboundMarketing.com/University
  • 42. Practical Tips
    Track your brand & competitors
    Google Alerts, Twitter Search
    http://Alerts.Grader.com
    Look in the mirror, be honest
    Respond and get personal
  • 43. Research
    +
    Social Media
  • 44. 50 Million Tweets Per Day
  • 45. What Are They Saying?
    Places to listen
    • Search.Twitter.com
    • 46. Blogsearch.Google.com
    • 47. Google Alerts
    • 48. Technorati.com
    • 49. Industry Blogs
    • 50. IndustryTwitterers
    • 51. LinkedIn Answers
    • 52. Facebook Friends
    • 53. Discussion Forums
  • Practical Tips
    Follow your target customers
    Follow competitor’s customers
    Listen to what they say
    Ask questions, get feedback
  • 54. Advice for the road ahead…
  • 55. Stop thinking like a
    marketer or advertiser.
  • 56. Start thinking like a
    publisher and socializer.
  • 57. Thank You & Questions
    www.b2bmarketingforum.nl
    @b2bmktforum
    Mike Volpe (@mvolpe)VP of MarketingHubSpot