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Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision
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Content marketing: Recycling content | case studies – Ingrid Archer – spotONvision

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Content marketing in practice: the biggest challenge seems to be to create great, effective and the right amount of content, whether articles, whitepapers or videos. How can you efficiently manage …

Content marketing in practice: the biggest challenge seems to be to create great, effective and the right amount of content, whether articles, whitepapers or videos. How can you efficiently manage your content, re-purpose when needed and get more content out of your events?

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  • Additional ideas: to present the results, create a separate hand out, create an audio / blogradio series
  • The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways. That also means that it needs careful planning
  • Transcript

    • 1. #b2bnl
    • 2. Content Marketing Recycling Case Studies By: Ingrid Archer, spotONvision 20th March 2012@ingridarcher
    • 3. Charlotte@ingridarcher
    • 4. List of possibilities@ingridarcher
    • 5. 80% of your marketing materials is not used (source: IDC)@ingridarcher
    • 6. Content for each phase in buying cycle@ingridarcher
    • 7. @ingridarcher
    • 8. The Content Challenges in NL - 2012 Main challenges are: • Interaction through content • Producing enough content • Producing right variety of content spotONvision & TNS NIPO B2B Markeitng Barometer 2012@ingridarcher
    • 9. @ingridarcher
    • 10. Why?  Budget  Plenty on the shelf  Reaching target audience through different channels/ways  Why invent the wheel again  Search Engine Optimization@ingridarcher
    • 11. Repurposing: Start Big and Break Down@ingridarcher
    • 12. The long life of a Survey Interview with the author Press release Summary of the results Blog post about the survey in general 1 article per chapter Webinar about the survey Survey results online@ingridarcher
    • 13. The long life of an Event Video interview all speakers Impression video Report of the day 6 short articles eBook Webinar about same topic Masterclass@ingridarcher
    • 14. Annual Reports: pick out the clever bits@ingridarcher
    • 15. Repurposing: Start Small and go Big@ingridarcher
    • 16. The long life of an article Publish 1 by 1 over time Bundle articles into 1 paper Blog post about the paper in general Webinar series per chapter Ppts on Slideshare Series of articles@ingridarcher
    • 17. Good Stuff for recycling and repurposing Quality Do’s & Don’ts Annual The Employee Control for when working Reports & Manual Manufacturing with clients Brochures Magazines and Articles Whitepapers Powerpoints newsletters Content from Q&A’s Videos Events customers Infographics Demos@ingridarcher
    • 18. Example: Quality Control Manual Make sure the front wheel is tightened completely before you put the bicycle out on the floor 20% of bicycle accidents happen because some part of the bike wasn’t properly installed. The front wheel is the common culprit, so make sure the front wheel is part if the pre-ride safety check Source: Ian Lurie@ingridarcher
    • 19. Why invent the wheel?@ingridarcher
    • 20. Remember: The Rule of 5@ingridarcher
    • 21. Want more?Free download: eBook on Content Marketing (in Dutch!) www.spotonvision.com

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