“Content marketing is the only marketing left”<br />Seth Godin<br />Content Marketingin Business to Business<br />Ingrid A...
Content Marketing<br />
Wat is Content Marketing<br />
Wat is Content Marketing<br />
Waarom?<br />“Tell me, and I will forget. <br />Show me, and I may remember. <br />Involve me, and I will understand.”<br />
Traditionele marketing<br />
De nieuwe B2B koper<br />
Traditionele marketing<br />
Ja....en dus...<br /><ul><li>90% van B2B aankopenbeginnen online (Forrester)
33% van het Business marketing budget wordtuitgegevenaan de creatie en het uitdragen van content?
6 van de 10 B2B marketeersgaanhun content budget opvoeren in 2010 (Junta42)</li></li></ul><li>Gebruik je kennis<br />
Basisprincipes<br />
De juiste topics<br />
Buyer Persona<br />Strategic Buyer<br />User Buyer<br />Economic Buyer<br />
Plan<br />
Tools en Trends<br />Key trends through expert predictions for 2010:<br />Video will be big in 2010<br />Mobile, Mobile, M...
Whitepaper<br />
eBook<br />
Video/webTV<br />
Multimedia/animatie<br />
Slideshare<br />
Of iets innovatievers?<br />
Promotie<br />
Recycling<br />
Meten<br />
Resultaat<br />
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Content Marketing Ingrid Archer

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Meer dan ooit is content van groot belang om klanten te winnen, te binden en als thought leader een plek te veroveren. Wat is een slimme content marketingstrategie?

Ingrid Archer-van den Berg gaat in op de kracht van content en de uitvoerbaarheid van content marketing in de dagelijkse praktijk van B2B marketing en communicatie.

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Content Marketing Ingrid Archer

  1. 1. “Content marketing is the only marketing left”<br />Seth Godin<br />Content Marketingin Business to Business<br />Ingrid Archer-van den Berg, spotONvision, 31 maart 2010<br />ingrid@spotonvision.com <br />twitter: @ingridarcher<br />
  2. 2. Content Marketing<br />
  3. 3. Wat is Content Marketing<br />
  4. 4. Wat is Content Marketing<br />
  5. 5. Waarom?<br />“Tell me, and I will forget. <br />Show me, and I may remember. <br />Involve me, and I will understand.”<br />
  6. 6. Traditionele marketing<br />
  7. 7. De nieuwe B2B koper<br />
  8. 8. Traditionele marketing<br />
  9. 9. Ja....en dus...<br /><ul><li>90% van B2B aankopenbeginnen online (Forrester)
  10. 10. 33% van het Business marketing budget wordtuitgegevenaan de creatie en het uitdragen van content?
  11. 11. 6 van de 10 B2B marketeersgaanhun content budget opvoeren in 2010 (Junta42)</li></li></ul><li>Gebruik je kennis<br />
  12. 12. Basisprincipes<br />
  13. 13. De juiste topics<br />
  14. 14. Buyer Persona<br />Strategic Buyer<br />User Buyer<br />Economic Buyer<br />
  15. 15. Plan<br />
  16. 16. Tools en Trends<br />Key trends through expert predictions for 2010:<br />Video will be big in 2010<br />Mobile, Mobile, Mobile<br />More companies will need to outsource content to expert publishers<br />Quality content trumps frequent crappy content<br />Don't say it - more offline content in 2010??? <br />by Joe Pulizzi, 2010<br />
  17. 17.
  18. 18. Whitepaper<br />
  19. 19. eBook<br />
  20. 20. Video/webTV<br />
  21. 21. Multimedia/animatie<br />
  22. 22. Slideshare<br />
  23. 23. Of iets innovatievers?<br />
  24. 24. Promotie<br />
  25. 25. Recycling<br />
  26. 26. Meten<br />
  27. 27. Resultaat<br />
  28. 28. Ingrid Archer-van den Berg<br />spotONvision<br />ingrid@spotonvision.com<br />twitter: @ingridarcher<br />

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