Do you also spend a lot of time and money for traffic to your website, in order to generate more sales opportunities? Do you think, other strategies will generate more results because of changing buyer behavior? If so, this masterclass Lead Nurturing and Marketing Automation is interesting for you.
Not all of your prospects click on the ‘buy now’ or ‘request informaton’ button. That makes sense, because everybody is in their own stage of the buying process. The trick is to show the right message at the right time in order to increase your conversion.
It becomes increasingly important to integrate sales and marketing, which saves time and money. Lead nurturing and marketing automation will help. Marketing automation has become the main marketing trend of 2014. In this exclusive masterclass, Walter van der Scheer from Copernica and Bert-Jan van Rein from Qamel will explain how to embed both tactics for an optimal result in your marketing campagnes.
They will do this on the basis of 4 smart strategies and succesful business cases from Exact Software and Manchester United.
During this session you will learn:
- How to use leadscoring in order to convert marketing qualified leads into sales qualified leads
- How to use marketing automation to automate and optimize contact moments
- How to set up an efficient sales funnel with a smart content strategy that meets the needs and behavior of your prospects
- How to design the management of your lead nurturing programme’s and monitor the ROI
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