The B2B Huddle 2013

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Deck for introduction of The B2B Huddle 2013 at Oracle UK HQ, May 2, 2013.

Deck for introduction of The B2B Huddle 2013 at Oracle UK HQ, May 2, 2013.

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  • 1. #b2bhuddleOracle Reading, May 2, 2013
  • 2. #b2bhuddleThe best speakers,the best networking,the best socialising, andthe most interesting people.“ ”
  • 3. #b2bhuddleThe B2B Huddle• Started at Dell in 2009• One-day event• Bringing together seniorcommunicators andmarketing professionals• In an environment that’sinformal, relaxed andsales-pitch-free• The expected outcomefor you is new orrenewed connectionsand actionable insightsthat you can apply inyour business
  • 4. #b2bhuddleToday’s Theme: B2B Content Marketing• What does it take to be a great B2B contentmarketer?- to drive more traffic, create a better customer experience and for leadgeneration• How are companies building the foundations foreffective content marketing?- from creation and sharing of compelling content, to nurturing healthycommunities and building content marketing into current processes• What are the pitfalls to B2B content creation,curation and marketing?- how do we avoid them?• How are we measuring success?
  • 5. #b2bhuddleThe most important objectives for content marketing activity according toeConsultancy’s Content Marketing Survey report, October 2012.
  • 6. #b2bhuddleFour Keynote Speakers1. Allan Schoenberg,CME Group 10:30am- “How social mediahighlights the demandfor social currency”2. Kimberley Brind,Oracle 11:15am- “B2B social marketing…smoke and mirrors nolonger required!”3. Doug Kessler, VelocityPartners 12:15pm- “B2B Content Marketing:Where the Juggernaut isHeaded”4. Livia Giulia Zuppardo,Google 2:00pm- “Google+: amplifyingyour marketing throughidentity, relationship andsharing content on theweb”
  • 7. #b2bhuddleHuddle Session Leaders Henley (Main) Wraysbury (Opposite) Shillingford (Right)15:00-15:50Nick GarnerCEO, SearchWorks ContentMarketingSocial Proof Online forB2BLuke Brynley-JonesCEO, Our Social TimesMeasuring B2B ContentMarketingFarhan RehmanDigital Content Editor,Gatwick AirportFinding the storytellersCurating the best B2BContent16:15-17:05Katy HowellCEO, Immediate FutureThree steps that willhelp you to extract thevalue from socialcontent and generateleadsMatt RussellCEO, WebHostingBuzzSocial media in aservice industryRob ShimminManaging Director,Shimmin Brand ProtectionWho are you…onlineand in person?
  • 8. #b2bhuddleOracle Reading, May 2, 2013