#b2bhuddleThe best speakers,the best networking,the best socialising, andthe most interesting people.“ ”
#b2bhuddleThe B2B Huddle• Started at Dell in 2009• One-day event• Bringing together seniorcommunicators andmarketing professionals• In an environment that’sinformal, relaxed andsales-pitch-free• The expected outcomefor you is new orrenewed connectionsand actionable insightsthat you can apply inyour businesshttp://www.flickr.com/photos/jamin2/5537235595/
#b2bhuddleToday’s Theme: B2B Content Marketing• What does it take to be a great B2B contentmarketer?- to drive more traffic, create a better customer experience and for leadgeneration• How are companies building the foundations foreffective content marketing?- from creation and sharing of compelling content, to nurturing healthycommunities and building content marketing into current processes• What are the pitfalls to B2B content creation,curation and marketing?- how do we avoid them?• How are we measuring success?
#b2bhuddleThe most important objectives for content marketing activity according toeConsultancy’s Content Marketing Survey report, October 2012.http://econsultancy.com/uk/reports/content-marketing-survey-report
#b2bhuddleFour Keynote Speakers1. Allan Schoenberg,CME Group 10:30am- “How social mediahighlights the demandfor social currency”2. Kimberley Brind,Oracle 11:15am- “B2B social marketing…smoke and mirrors nolonger required!”3. Doug Kessler, VelocityPartners 12:15pm- “B2B Content Marketing:Where the Juggernaut isHeaded”4. Livia Giulia Zuppardo,Google 2:00pm- “Google+: amplifyingyour marketing throughidentity, relationship andsharing content on theweb”http://www.b2bhuddle.com/2013/03/20/agenda-6th-b2b-social-media-huddle/
#b2bhuddleHuddle Session Leadershttp://www.b2bhuddle.com/2013/03/20/agenda-6th-b2b-social-media-huddle/Time Henley (Main) Wraysbury (Opposite) Shillingford (Right)15:00-15:50Nick GarnerCEO, SearchWorks ContentMarketingSocial Proof Online forB2BLuke Brynley-JonesCEO, Our Social TimesMeasuring B2B ContentMarketingFarhan RehmanDigital Content Editor,Gatwick AirportFinding the storytellersCurating the best B2BContent16:15-17:05Katy HowellCEO, Immediate FutureThree steps that willhelp you to extract thevalue from socialcontent and generateleadsMatt RussellCEO, WebHostingBuzzSocial media in aservice industryRob ShimminManaging Director,Shimmin Brand ProtectionWho are you…onlineand in person?