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Casestudy email append solutions a strategy for every industry

Casestudy email append solutions a strategy for every industry



B2Bdatapartners: Manufacturing industry case study

B2Bdatapartners: Manufacturing industry case study
Emails Append solution delivers rapid returns for
pollution control product manufacturer



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    Casestudy email append solutions a strategy for every industry Casestudy email append solutions a strategy for every industry Document Transcript

    • www.b2bdatapartners.com | 800-380-6225 | info@b2bdatapartners.comEmails Append solution delivers rapid returns forpollution control product manufacturerThe SolutionThe ResultThe BenefitsCurrent SituationThe Company selected B2Bdatapartners to handle this task of merging offline data with onlinedata because of its excellent track records and experience in the industry.Using its excellent email appending measures, B2Bdatapartners prolifically supported theClient to reach its goal. The process involved is given below:•The manufacturing company now is the proud owner of a huge and proficient opt-in emaildatabase that can be used in marketing ventures• The companys website is now generating 24% of total sales with email campaigns• Frequent email communications with clients have fostered customer relationship resulting inincreased customer retention• Email marketing has empowered the sales team with increased leads• The Company has cut-down paper mail cost by hundred thousand dollars a yearThe ClientThe SituationThe ChallengeThe Client is a manufacturingcompany with over 2,800 employeesand 15 sales offices worldwide. Thecompany maintains operations in 24countries (especially North Americaand Asia). Being the foremostmanufacturing establishment in UnitedStates of America, this firm produces anumber of products for pollution controlusing the best of technology solutions.The company aims at the production ofquality filters that ensure the protectionof human health; thus contributingprofoundly to the emphasis on cleanenvironment around the world.The company wanted tostrengthen its online sales and cutdown on marketing costs. Theywanted to try email marketing toenable their client reach and setnewer objectives.The database owned by themanufacturing company had93,000 target contact detailswithout email addresses.Complementing the existing datawith email addresses was a greatchallenge. They also wanted toinclude other details of theircustomers to better understandtheir customer behavior. "WeThe manufacturing company has now signed a deal with B2Bdatapartners. For thenext 12 months, B2Bdatapartners will maintain and manage the Clients database.Client name kept confidential to maintain the clients privacyB2Bdatapartners: Manufacturing industry case study• 89,000 records of the client database were complemented with permission based emailaddresses using the automated and manual appending process• The assignment was accomplished in just 5 business days• The database was also cleansed of all the duplicate or invalid contacts• All the dead or dormant contacts were removed• Other details such as SIC codes and latest phone numbers were also appended on furtherrequest