Using Metrics to                         Monitor and Manage                           Your Social Media                   ...
Angela Hausman, owner of Hausman and                         Associates, is an Associate Professor of                     ...
ROI?                         Loyalty?Hausman and Associates
Hausman and Associates
Michael Stelzner, SocialMedia Examiner:Marketers arebeginning tounderstand that theROI of social mediaextends beyondsales ...
Hausman and Associates
Hausman and Associates
Google AnalyticsHausman and Associates
Facebook InsightsHausman and Associates
Predictive Analytics                         Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms CLV Tech Acceptance = Perc...
Take Aways SMART Goals Metrics? Dashboards Monitor/ Tweak Predictive Analytics ≈ ROIHausman and Associates
Questions @MarketingLetter http://hausmanmarketingletter.com http://LinkedIn.com/in/angelahausman http://Facebook.com/...
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Using Metrics to Monitor and Manage Your Social Media Marketing

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by: Angela V. Hausman, PhD
Associate Professor of Marketing
Howard University

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Using Metrics to Monitor and Manage Your Social Media Marketing

  1. 1. Using Metrics to Monitor and Manage Your Social Media Marketing B2BCamp 2013 Washington, DC January, 12, 2013Hausman and Associates
  2. 2. Angela Hausman, owner of Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook!Hausman and Associates
  3. 3. ROI? Loyalty?Hausman and Associates
  4. 4. Hausman and Associates
  5. 5. Michael Stelzner, SocialMedia Examiner:Marketers arebeginning tounderstand that theROI of social mediaextends beyondsales goals. Hausman and Associates
  6. 6. Hausman and Associates
  7. 7. Hausman and Associates
  8. 8. Google AnalyticsHausman and Associates
  9. 9. Facebook InsightsHausman and Associates
  10. 10. Predictive Analytics Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms CLV Tech Acceptance = Perceived Usefulness, Perceived Ease of Use Events = Community Engagement, Performer, Venue, LocationHausman and Associates
  11. 11. Take Aways SMART Goals Metrics? Dashboards Monitor/ Tweak Predictive Analytics ≈ ROIHausman and Associates
  12. 12. Questions @MarketingLetter http://hausmanmarketingletter.com http://LinkedIn.com/in/angelahausman http://Facebook.com/angela.hausman http://Pinterest.com/MarketingLetterHausman and Associates

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