Strategic Snooping Using social media to check up on clients, customers, and competitors
Brandy Nagel• Marketing Catalyst• @benag• Recently joined VentureLab at Georgia Tech• Social Media Coach• Author of Digitally Famous -- available on Amazon and Kindle
2. Companies with high levels ofsocial media activity increasedrevenues by 18% on average in thelast 12 months. Source: Research from Wetpaint & Altimeter
4. “Social media is an undisciplined theater.”
5. Peopleare talking.Companies should listen.
6. Developing your search skills is critical
It’s aboutall of our business objectives
Most Common Metrics used by CMOs• Site traffic• Conversion• Number of fans/members• Number of positive commentsSource:MDG Advertisinghttp://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png
Social Media with the Highest ROI1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8.• Company or brand blog Source: MDG Advertising
Social Media with the Highest ROI1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8.• Company or brand blog Source:MDG Advertising
Testing is your best friend. -- Kira Wampler,VP of Marketing at Lytro Inc.
Monitor the Web for interesting new content•Google Alerts are email updates of the latestrelevant Google results based on your queries.•Enter a search query you wish to monitor.•Some handy uses of Google Alerts include: – monitoring a developing news story – keeping current on a competitor or industry – getting the latest on a celebrity or event – keeping tabs on your favorite sports teams
Social Media AlertsLike Google Alerts but for social media.Receive free daily email alerts of yourbrand, company, CEO, marketingcampaign, or on a developing news story,a competitor, or the latest on a celebrity.SocialMention.com
integrates with Twitter, Facebook Fan Pages,LinkedIn and other networks where consumers areengaging with businesses and brands… Sprout Social offers contact management,competitive insight, lead generation, reporting,analytics and more sproutsocial.com
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Social Media with the Highest ROI• Facebook• Ratings and reviews• Twitter• LinkedIn• Participating in industry blog/forum• Company or brand community• YouTube• Company or brand blog• Source:MDG Advertising
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