Strategic snooping
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Strategic snooping

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  • Places to listen: Google alerts Search.twitter.com TweetStalk LazyFeed

Strategic snooping Strategic snooping Presentation Transcript

  • Strategic Snooping Using social media to check up on clients, customers, and competitors
  • Brandy Nagel• Marketing Catalyst• @benag• Recently joined VentureLab at Georgia Tech• Social Media Coach• Author of Digitally Famous -- available on Amazon and Kindle
  • 2. Companies with high levels ofsocial media activity increasedrevenues by 18% on average in thelast 12 months. Source: Research from Wetpaint & Altimeter
  • 4. “Social media is an undisciplined theater.”
  • 5. Peopleare talking.Companies should listen.
  • 6. Developing your search skills is critical
  • It’s aboutall of our business objectives
  • Most Common Metrics used by CMOs• Site traffic• Conversion• Number of fans/members• Number of positive commentsSource:MDG Advertisinghttp://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png
  • Social Media with the Highest ROI1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8.• Company or brand blog Source: MDG Advertising
  • Twazzup.com
  • Social Media with the Highest ROI1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8.• Company or brand blog Source:MDG Advertising
  • Amazon.com
  • Testing is your best friend. -- Kira Wampler,VP of Marketing at Lytro Inc.
  • SCORES &ALERTS
  • Monitor the Web for interesting new content•Google Alerts are email updates of the latestrelevant Google results based on your queries.•Enter a search query you wish to monitor.•Some handy uses of Google Alerts include: – monitoring a developing news story – keeping current on a competitor or industry – getting the latest on a celebrity or event – keeping tabs on your favorite sports teams
  • insideview.com
  • samepoint.com
  • Social Media AlertsLike Google Alerts but for social media.Receive free daily email alerts of yourbrand, company, CEO, marketingcampaign, or on a developing news story,a competitor, or the latest on a celebrity.SocialMention.com
  • howsociable.com
  • howsociable.com
  • lovemarks.com
  • LISTENING
  • netvibes.com
  • netvibes.com
  • integrates with Twitter, Facebook Fan Pages,LinkedIn and other networks where consumers areengaging with businesses and brands… Sprout Social offers contact management,competitive insight, lead generation, reporting,analytics and more sproutsocial.com
  • sproutsocial.com
  • trackur.com
  • trackur.com
  • DucksBoard.com
  • DucksBoard.com
  • DucksBoard.com
  • WEBSITEMEASUREMENT
  • Get Google Analytics Premium for your business. Work directly with Googleand a flat annual fee of $150,000* covers all the data, guarantees and serviceyou could need.
  • luckyorange.com
  • luckyorange.com
  • Social Media with the Highest ROI• Facebook• Ratings and reviews• Twitter• LinkedIn• Participating in industry blog/forum• Company or brand community• YouTube• Company or brand blog• Source:MDG Advertising
  • Blogdigger.com
  • Boardreader.com
  • EMAILMEASURING
  • Contactology.com
  • Forever FreeIf you have fewer than 2,000 subscribers, you can send upto 12,000 emails per month absolutely free. MailChimp.com
  • Jigsaw.com