In App Engagement

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by Kevin O'Malley, Preparis

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  • Imaging having the most knowledge person about your product available at every stage of of the user experience providing value and tips. What are the 3 sections?
  • so, what are you measuring? 1. set goals 2. get information to stakeholders 3. track progress
  • metrics activities state
  • No longer “You can’t manage what you can’t measure” (Peter Drucker). We have the tools to measure. Now measurement is just table stakes.
  • what is vs what could be
  • Get your tech team to integrate events
  • In App Engagement

    1. 1. In-app marketing will change your life(cycle) Rob Forman & Kevin O’Malley
    2. 2. Personal concierge for your users
    3. 3. 1. Define what’s important
    4. 4. What matters?
    5. 5. You can’t manage what you aren’t measuring.
    6. 6. 2. Capture user activity
    7. 7. Single user pane
    8. 8. Single user pane
    9. 9. 3. Build with engagement in mind
    10. 10. The Hotmail Story “PS: I love you. Get your free e-mail at Hotmail” •Noticed difference in signup within hours. •By month 6, hit 1 million users.
    11. 11. Simple user sharing
    12. 12. Marketing during transactions
    13. 13. Keep layering... • Email 1, 3 and 5 days after plug-in installed • Email if haven’t seen in 30, 60 days. • Reduce information in alert emails over time. • Segment users by which features they have enabled. • Daily internal email which active users and overall engagement number.
    14. 14. Some results • 20 companies within the last 2 months found out about us, signed up and paid without ever talking to us. • >50% of our users are actively engaged in the product (up from 0% when it was email only). • 2 of our blogs made the Salesforce.com top-10 lost.
    15. 15. We built this ourselves. You don’t have to. You don’t have to. You don’t have to.
    16. 16. Measure once, cut twice
    17. 17. Event-based analysis
    18. 18. Event-driven marketing
    19. 19. Questions?

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