First 5 Campaigns You Should Run with Marketing Automation

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by Mathew Sweezey

by Mathew Sweezey

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  • 1. First 5 Campaigns to use for Marketing AutomationPresented by:Mathew Sweezey, Evangelist, PardotJanuary 19, 2012
  • 2. Agenda• Basic Lead Gen Campaign• 1st Drip Program• Event• Cold Lead Recycle Campaign• Sales Drip
  • 3. Basic Lead Gen CampaignBegin at the Beginning
  • 4. Lead Gen Campaign #1 +Score Segment
  • 5. What You’ll Need• 1 Form• 1 Landing Page• 1 Autoresponder Email• List for drip nurturing
  • 6. Landing Page Basics
  • 7. Form Basics
  • 8. Autoresponder
  • 9. The ListEmail First Name Last Name
  • 10. 1st Drip ProgramNurturing Notes
  • 11. 1st Drip Program #2 6Segment Stage 3 Content Stage 2 Content 11 6 Stage 1 Content
  • 12. What You’ll Need• 1 Segmentation Rule• 3 Nurturing Email Templates• 3 Automation Rules to move prospects into appropriate segments (Stage 1,2,3)
  • 13. Drip Email Basics
  • 14. Webinar CampaignReaching Out
  • 15. Webinar Campaign #3 +Score Segment
  • 16. What You’ll Need• 1 Webinar Set-Up• 1 Email for inviting prospects• 3 Nurturing Email Templates• 3 Automation Rules to place people on appropriate follow up tracks
  • 17. Cold Lead RecyclingWarming up cold leads
  • 18. Cold Lead Recycling #4 = MQL +Score
  • 19. What You’ll Need• 1 Automation Rule to find cold leads• 1 Nurture Program for cold leads (already set up)• 1 Automation Rule to qualify them as MQL
  • 20. Sales DripDon’t let the well run dry
  • 21. Sales Drip #5 6List in CRM 13 3
  • 22. What You’ll Need• 1 List - visible in CRM• 1 Nurturing Program• 3 Emails in the drip program• 1 Set Task, if no action after 3 emails in drip work-flow
  • 23. Sales Drip Basics
  • 24. QuestionsStupid ones are Okay!
  • 25. Contact InformationMathew Sweezey Pardot 950 East Paces Ferry RdSr. Sales Executive Suite 3300mathew.sweezey@pardot.com Atlanta, Georgia 30326@msweezey 404.492.6848 877.3B2B.ROI www.pardot.com