enera       ,on	          ed	  Le	  ad	  G     nc dvaniques	  A hT ec                         weezey,                     ...
Me     @msweezey	  
HOW TOGET STARTED?               @msweezey	  
Theare the KeyStages       Basics   1	     2	     3	                             Sales	  Cycle	  	                        ...
InboundTechniques             @msweezey	  
PPCSEO      PPC      PPC      PPC            TIP    #1            Match your            Keywords to            your stages...
TIP      #2Use Dynamic call outsto match to stages,and interest as well                        @msweezey	  
TIP      #3  Ask only 2-3questions each          time                 @msweezey	  
TIP  #4Learn to“BOX – OUT”          @msweezey	  
VIDEOOn SiteVS.Off Site           @msweezey	  
Stage 1           VIDEO           Use Multiple Call to Action    Call to           Actions                     @msweezey	  
OutboundTechniques             @msweezey	  
TIP  Have a goal &  #5 Stick to it                @msweezey	  
TIP #6Save theHTML           @msweezey	  
TIP 3-2-1      #7      3        2       1  3        2       1                           @msweezey	  
TIP   #8Keep up withStages on allChannels   @msweezey	  
Outside theBox Examples           @msweezey	  
TIP  #9Make itEasy at theBooth   @msweezey	  
TIP     #10Learn to usescoring for morethan just “MQL”           @msweezey	  
@msweezey	  
Contact InfoMathew	  Sweezey	                       Pardot,	  An	  ExactTarget®	  Company	  Markeng	  Automaon	  Evangelis...
@msweezey	  
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10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!

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by Mathew Sweezy, Pardot

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10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!

  1. 1. enera ,on   ed  Le  ad  G nc dvaniques  A hT ec weezey,  Marke w  S ng    by:  Mathest   Pr esented n  Evangeli ny   o ®  Compa Automa  An  ExactTarget Pardot,
  2. 2. Me @msweezey  
  3. 3. HOW TOGET STARTED? @msweezey  
  4. 4. Theare the KeyStages Basics 1   2   3   Sales  Cycle     @msweezey  
  5. 5. InboundTechniques @msweezey  
  6. 6. PPCSEO PPC PPC PPC TIP #1 Match your Keywords to your stages and PPC content @msweezey  
  7. 7. TIP #2Use Dynamic call outsto match to stages,and interest as well @msweezey  
  8. 8. TIP #3 Ask only 2-3questions each time @msweezey  
  9. 9. TIP #4Learn to“BOX – OUT” @msweezey  
  10. 10. VIDEOOn SiteVS.Off Site @msweezey  
  11. 11. Stage 1 VIDEO Use Multiple Call to Action Call to Actions @msweezey  
  12. 12. OutboundTechniques @msweezey  
  13. 13. TIP Have a goal & #5 Stick to it @msweezey  
  14. 14. TIP #6Save theHTML @msweezey  
  15. 15. TIP 3-2-1 #7 3 2 1 3 2 1 @msweezey  
  16. 16. TIP #8Keep up withStages on allChannels @msweezey  
  17. 17. Outside theBox Examples @msweezey  
  18. 18. TIP #9Make itEasy at theBooth @msweezey  
  19. 19. TIP #10Learn to usescoring for morethan just “MQL” @msweezey  
  20. 20. @msweezey  
  21. 21. Contact InfoMathew  Sweezey   Pardot,  An  ExactTarget®  Company  Markeng  Automaon  Evangelist   950  East  Paces  Ferry  Rd     Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848  -­‐  877.3B2B.ROI     www.pardot.com       @msweezey  
  22. 22. @msweezey  
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