Branding - Extensions and Management for Business Empowerment

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Branding – A Quick Recap. Brand gives an identity to the product that distinguishes it from the competition. http://www.thomsondata.com

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Branding - Extensions and Management for Business Empowerment

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  6. 6. o Brand as IdentifiersFROM TOo Names, logos, slogans buildawareness and imageo Brand as experience providerso Names, logos, slogans, events,customer contacts which buildsensory, affective,creative relations and ways ofbeing (lifestyles) with the brand
  7. 7. BRANDEQUITY
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