Praia Mole Condo-Hotel
Every now and again an extraordinary opportunity presents itself. Destined to be one of the most ex...
FLORIANOPOLIS - ‘The Magical Island’
Attractive & Growing International Tourism Destination
✓ e State capital experienced...
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
1. Hercílio Luz Bridge
2. Sofitel Hotel
3. Historic City Center
4. Iguatemi ...
Praia Mole Condo-Hotel
Galheta Beach Conceiçao Lagoon
Mole Beach Condo -Hotel
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZI...
Praia Mole Condo-Hotel
The Area
Praia Mole Condo-Hotel
The Area
Galheta Beach View - North Mole Beach View - South
Conceiçao lagoon View
Praia Mole Condo-Hotel
The Views
PROJECT LAYOUT
Condo-Hotel Amenities & design features include
✓75 high-end Suites with ocean & lagoon views
✓ Ocean View ...
PROJECT MASTERPLANProject Masterplan
LANDSCAPE VIEW OF PROJECTLandscape View of Project
BEACH VIEW PERSPECTIVE
Florianópolis, Brazil
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
SOUTHERN VIEW PERSPECTIVE
Flori...
MAIN POOL LOUNGE
Florianópolis, Brazil
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
UPPER POOL / LOUNGE
PRAIA MOLE CONDO-...
Architectural Design:
Marchetti + Bonetti Arquitetos Associados
Florianópolis, Brazil
Marchetti + Bonetti has been a leade...
✓Architectural plans fully approved: (Pro. n°40.934/2009) aer lengthy & rigourous approval process
✓Environmental license...
Comps: per unit condo sales price well below competitor averages
Our $BR 900,000 ($ 450,000 USD) / unit sales price ($BR 7...
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
Florianópolis, Brazil
Florianópolis, Brazil
PRAIA MOLE CONDO-HOTEL, FLORIANÓ...
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
Florianópolis, Brazil
FLORIANOPOLIS - Santa Catarina
Florianopolis - Hercilio Luz International Airport
ranks as the country’s 14th in traffic and...
Additional information:
Rafael Molon
 rafael@sevenseasintl.com.br
Mobile: +55 (73) 9109.6856
Skype: rafael7seas
Brazil
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Boutique - Condo Hotel Development Project (Teaser)

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A shovel-ready hotel development project in South Brazil’s most sought-after destinations and one of the country\\’s most wealthy areas.

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  1. 1. Praia Mole Condo-Hotel Every now and again an extraordinary opportunity presents itself. Destined to be one of the most exclusive Condo-Hotels in the South of Brazil, this unique development opportunity is located in one of Brazil's most spectacular beach front destinations. PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL BEACH VIEW PERSPECTIVE Florianópolis, Brazil Key Points ✓ New construction to add significant value to the property. ✓ Advanced architectural design. ✓ In harmony with the context and topography of the site. ✓ Enhances the natural landscape. ✓ Beautiful site with stunning views. ✓ Setting a new standard for development on the island. Florianopolis, also known as the Magical Island, is the capital city of Santa Catarina State in southern Brazil and one of the country's most wealthy areas. Florianopolis is blessed with a spectacular combination of natural beauty with 42 beaches surrounded by green mountains, world-class nightlife, sophisticated dining, exotic Brazilian culture, safety and a charming ambiance that tends to enchant visitors from the moment they arrive. Florianopolis - South Brazil PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL SOUTHERN VIEW PERSPECTIVE Florianópolis, Brazil Apartments 75 high-end apartments ranging from approximately 120 to 140 square meter (1,200 to 1,400 sqr.ft.), offering 5 star hotel-style services & amenities including restaurant, pool, lounge, gym, spa, event space, cleaning, property management and rental pool (optional).” e fully approved architectural plans contemplate 75 exquisitely designed luxury apartments for private ownership. Owners will have access to all amenities and services provided by a hotel operator. An upscale 75 luxury suites Condo-Hotel development in Florianopolis - South Brazil’s most sought-aer destination. e 75+ acre property offers direct access to Praia Mole, one of Brazil’s top beaches and breathtaking views to the Atlantic Ocean and the famous Conceiçao Lagoon. Stunning Location
  2. 2. FLORIANOPOLIS - ‘The Magical Island’ Attractive & Growing International Tourism Destination ✓ e State capital experienced a 53% increase in the number of annual domestic visitors from 2006-2010, and a 46% increase in the number of annual international visitors from 2006-2010 (source: SANTUR). ✓ Projected population growth: 409,000 (2010), 649,958 (2020), 756,251 (2030) source: IPUF, figures which do not include the 300+% population spikes common during the summer vacation season. ✓ Strong existing demand from upscale South Americans coupled with significantly increasing international visibility. ✓ Known for Brazil’s best quality of life, not plagued by urban ills of Brazil’s mega cities. ✓ State capital of one of Brazil’s wealthiest per capita states means a strong public sector employment base. ✓ Rapidly growing technology sector now accounts for more revenue than the tourism industry; other important industries include public sector, civil construction, education, aquaculture, service and retail/small business. ✓ Significant public and private sector investment in recent years, including opening of Brazil’s largest shopping center brand (Iguatemi) and plans underway for construction of a new international airport; ✓Home to multiple universities, including one of South America’s top research institutions; ✓ Abundant natural beauty with strong focus on environmental conservation and a paradise for outdoor & adventure sports (many of which are prime in the ‘low’ season, including surfing, kitesurfing, hiking & whale watching); ✓ Tremendous variety of dining and nightlife options (named #1 nightlife destination in world by NY Times in 2009); ✓ Strong event culture as an important driver for year-round occupancy: - Technology Conferences - Davis Cup Tennis - NYE & Carnaval - Shows & Concerts - Corporate Retreats - Iron Man Brasil - Fashion Week - Weddings & Private Events - Industry Events (WTTC) - WCT Surf Tour - Winter Play - Domestic Holiday Packages
  3. 3. PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL 1. Hercílio Luz Bridge 2. Sofitel Hotel 3. Historic City Center 4. Iguatemi Mall 5. Jurerê Internacional 6. Costão do Santinho Resort 7. Galheta Nature Preserve 8. Lagoa Town Center 9. WCT Pro Surf Tour 10. International Airport 11. Ribeirão da Ilha 12. Lagoinha do Leste Nature Preserve Atlantic Ocean Galheta Moçambique Lagoa da Conceição Joaquina Campeche Lagoa do Peri Aeroporto Centro Costão do Santinho Jurerê Sambaqui Pântano do Sul Ingleses Canasvieiras Brava Continent Sto. Antônio de Lisboa N Morro das PedrasRibeirão da Ilha South Bay North Bay Location of Project Praia Mole 1 2 3 8 9 7 5 6 10 11 12 4 FLORIANÓPOLIS POINTS OF INTEREST Lagoa da Conceiçâo Lagoon Praia Mole Beach Galheta Nature Preserve Conceiçao Lagoon Mole Beach Galheta Beach
  4. 4. Praia Mole Condo-Hotel Galheta Beach Conceiçao Lagoon Mole Beach Condo -Hotel PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL MAIN POOL LOUNGE Florianópolis, Brazil UPPER POOL / LOUNGE Florianópolis, Brazil Ocean View Main Pool Lagoon View Upper Pool Situated in the most privileged part of the island between Mole Beach and Conceiçao Lagoon, Praia Mole Condo-Hotel is an upscale development opportunity with the potential to become the most unique and exclusive Condo-Hotel in South Brazil. Located in the center of the most scenic area along the 53 km (33 miles) between the north and south part of the island, the Condo-Hotel offers breathtaking views in all directions, a beautiful nature spread down to the Atlantic ocean, the Conceiçao lagoon, golden sandy beaches (Mole and Galheta).
  5. 5. Praia Mole Condo-Hotel The Area
  6. 6. Praia Mole Condo-Hotel The Area
  7. 7. Galheta Beach View - North Mole Beach View - South Conceiçao lagoon View Praia Mole Condo-Hotel The Views
  8. 8. PROJECT LAYOUT Condo-Hotel Amenities & design features include ✓75 high-end Suites with ocean & lagoon views ✓ Ocean View Restaurant ✓ Reception Lounge & Event Facilities ✓ Direct Beach Access ✓ Hotel-Style Amenities & Rental Pool ✓ Pool Lounges and View Decks ✓ Ocean View Gym & Spa ✓ Underground Parking ✓ On-Site Staff Housing ✓ Stunning Nature Trails & Privacy Project Layout
  9. 9. PROJECT MASTERPLANProject Masterplan
  10. 10. LANDSCAPE VIEW OF PROJECTLandscape View of Project
  11. 11. BEACH VIEW PERSPECTIVE Florianópolis, Brazil PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL SOUTHERN VIEW PERSPECTIVE Florianópolis, Brazil PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL EXTERIOR PERSPECTIVE PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL UPPER LEVEL PERSPECTIVE & MASSAGE DECK Upper Level Perspective & Massage Deck Exterior Perspective Southern View PerspectiveBeach View Perspective
  12. 12. MAIN POOL LOUNGE Florianópolis, Brazil PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL UPPER POOL / LOUNGE PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL MAIN ENTRANCE RESTAURANT DECK / LOWER LOUNGE Florianópolis, Brazil Upper pool / lounge Restaurant Deck / Lower LoungeMain Pool Lounge Main Entrance
  13. 13. Architectural Design: Marchetti + Bonetti Arquitetos Associados Florianópolis, Brazil Marchetti + Bonetti has been a leader in the field of contemporary architecture and interior design in southern Brazil for over 15 years. e firm is responsible for some of the most highly-regarded projects in Florianópolis, including the Sofitel Hotel in downtown Florianópolis and P12 Beach Lounge in Jurerê International, and has received numerous design prizes for its work. In 2003 it became the first firm in the region to gain ISO 9001/2000 certification. Architectural Design PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL 75 high-end condo units, ranging from approximately 1,200-1,400 sqare feet, offering hotel-style services & amenities including restaurant, pool, lounge, gym, spa, event space, cleaning, property management and rental pool (optional). Note: interior design imagery merely illustrative. Florianópolis, Brazil PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL Each of the 75 condo units feature head-on water views. Optional furniture & interior design package could be offered separately and made mandatory for inclusion in the condo-hotel rental pool. Note: interior design imagery merely illustrative. Florianópolis, Brazil Each of the 75 Suites feature head-on water views. Optional furniture & interior design package could be offered separately and made mandatory for inclusion in the condo-hotel rental pool.
  14. 14. ✓Architectural plans fully approved: (Pro. n°40.934/2009) aer lengthy & rigourous approval process ✓Environmental license granted: (URB/11781/CRF LAP n°6018/2011) October 2011 ✓Property currently under contract, to be delivered in fee simple upon closing together with plans & entitlements Hotel Operations Consultant – Jones Lang LaSalle, São Paulo: Manuela Gorni, Senior Vice President Envinromental Consultant – Ambiens Consultoria, Florianópolis: Emerilson Gil Emerim, Director Electrical Engineer– Lippel Engenharia, Florianópolis: Carlos Eduardo Lippel, Engineer Structural Engineer, Orofino Engenharia, Florianópolis: Miguel Orofino, Engineer Air Conditioning Consultant – Cherem Engenharia, Florianópolis: Ricardo Cherem, Engineer Waste Treatment Engineer – Rotaria do Brasil, Florianópolis: Max Demonti, Engineer Drainage Consultant, Dos Santos Dreinagem, Florianópolis: João Júlio dos Santos, Engineer Foundations and Leveling – Surface Engenharia, Porto Alegre: Jarbas Rauber, Director Hydraulic & Sanitation – Hoff Engenharia, Florianópolis: Alisson Hoffmann, Engineer Landscaping & Pool Design – Jardins e Afins, Florianópolis: Juliana Castro, Architect Design & Concept Consultant, Floripa Vacation Homes, New York: Tatiana S. Marques, Designer Insulation & Air Flow Consultant, UFSC, Florianópolis: Professor Fernando Ruttkay, PhD Legal Matters, Silva Neto Advogados, Florianópolis: Orlando Silva Neto, Partner Kitchen & Laundry Consultant, Vianna Desenhos, São Paulo: Eduardo Vianna, Architect Best-in-class local development team: ✓ Property (fee simple title): ............................. 305,423 m² (75.5 acres / 30.5 hectares) ✓ Approved & Permitted Buildable Area: ....... 14,174 m² / 152,567 sqf ✓ Package of Land + Entitlements: ................... $ 8.5 Million USD ✓ Projected Construction Costs: ....................... $ 12.5 Million USD* * Excluding FF&E for Suites, which could be offered unfurnished or with an optional furnishing and interior design package to buyers for inclusion in Condo-Hotel Rental Pool. It’s ‘estimated’ a total of $ 15 Million USD FF&E included. ✓ Equity IRR of 40.0% Project Valuation Key Project Attributes Low equity outlay required during construction due to significant self-funding from condo sales ✓Conservatively forecasted condo sales trajectory implies that the project will be largely self- funded aer year 1. As an added benefit, year 1 construction costs are significantly lower than those in year 2, when costs are rise proportionately due to higher costs of finishing. ✓ More specifically, it’s projected that only $2 Million (or 16%) of the $12.5 Million USD total construction cost will be required as out of pocket cash outlay by developer taking into account a moderate level of pre-sales (18 out of 75 units, or 24%, over the first full year of construction and any pre-sales during the period leading up to breaking ground on construction). ✓ Result is a high value project with attractive returns and low out of pocket capital requirement.
  15. 15. Comps: per unit condo sales price well below competitor averages Our $BR 900,000 ($ 450,000 USD) / unit sales price ($BR 7,500/M²) is nearly 38% below most closely comparable competitive product in the region, which we believe represents inferior quality in less desirable and unique locations. As such, we also believe the projected sales figures to be overly conservative, however still resulting in a 40% IRR for the project." Project Unit Type Square Meter Square Feet Price $BR Price USD $BR / M² USD / M² USD / sqr. Villa do Cedro 1 bedroom 84 904 1,114,360 557,180 13,266 6,633 616.35 Villa do Cedro 2 bedroom 130 1,400 1,574,880 787,440 12,114 6,057 562.46 Txai Ganchos std bungalow 76 818 934,800 467,400 12,300 6,150 571.39 Txai Ganchos large bungalow 127 1,367 1,562,000 781,000 12,299 6,150 571.32 IL Campanario studio 40 430 511,550 255,775 12,789 6,394 594.83 IL Campanario suite 60 645 714,374 357,187 11,906 5,953 553.78 IL Campanario classic top 132 1420 1,476,000 738,000 11,182 5,591 519.72 Condo-Hotel Forecasted Figures Condo-Hotel Forecasted Figures 120 1,291 900,000 450,000 7,500 3,750 348.57 Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7% Condo-Hotel Forecasted Sales Prices Relative to Competitors:
  16. 16. PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL Florianópolis, Brazil Florianópolis, Brazil PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
  17. 17. PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL Florianópolis, Brazil
  18. 18. FLORIANOPOLIS - Santa Catarina Florianopolis - Hercilio Luz International Airport ranks as the country’s 14th in traffic and it is on the list of those that receive more charter flights during the summer. Florianopolis International Airport new passenger terminal will have 35,817m² and the capacity to service 2.7 million passengers annually. MULTIPLE COLLEGES & UNIVERSITIES Santa Catarina Federal University (UFSC): One of the leading Latin-American research universities, with over 33,000 students and 1,500 professors. Getulio Vargas Foudation: One of Brazil’s most prestigious Graduate Schools of Business EXCELLENT INFRASTRUCTURE Florianopolis consistently voted safest and highest quality of life city in Brazil by domestic media, boasting year round pleasant weather and an absence of the huge income gap between ultra rich and ultra poor that characterize many major Brazilian cities. STATE CAPITAL OF SANTA CATARINA One of Brazil’s wealthiest per capita states, Florianopolis has a strong public sector employment base. TOURISM SIGNIFICANT TO LOCAL ECONOMY Two new high-end hotels opened in the last years, including Sofitel, the first and only multi-national hotel in Florianopolis. MULTI UPSCALE DEVELOPMENTS UNDER CONSTRUCTION Including high-end Condo, residential & commercial office. FLORIANOPOLIS INTL. AIRPORT
  19. 19. Additional information: Rafael Molon  rafael@sevenseasintl.com.br Mobile: +55 (73) 9109.6856 Skype: rafael7seas Brazil In Brazil, real estate represents a great investment opportunity. As the country and its people continue to grow wealthier, the demand for new properties will continue to rise and the property boom in Brazil looks set to continue into the foreseeable future. Brazil’s hospitality sector offers a lot of prospects for those keen to put their money into real estate, it has been revealed, which leads us to believe that the Brazilian property market represents an excellent investment vehicle. Brazil has become the most attractive Latin American Hotel investment market Based on figures from the Ministry of Tourism, Brazil accommodated approximately 5.1 million foreign tourists in 2010, which represents a 6.3% increase on 2009 levels, and is 2% higher than in 2008 and 2007. It is expected that these figures will rise significantly further with the World Cup and Olympics to be held in Brazil in the coming years. • e performance increases of Brazilian hotels outpaced the country’s GDP growth during 2010, highlighting the significant recovery in the sector. e hotel market today is very healthy and demand levels are rising more quickly than supply in a number of cities. • FOHB reports indicate that in the first half of 2011, RevPAR of hotels represented by FOHB increased approximately 32.5% over the same period in 2010. • Jones Lang LaSalle Hotels, acting as asset manager for 15 hotels in various markets across Brazil, has observed a double-digit growth trend, both in RevPAR as well as food and beverage revenues in relation to 2010. • A study prepared by Jones Lang LaSalle Hotels found that there are currently 198 hotel projects in construction or in an advanced stage of planning that will be affiliated with the main hotel chains present in Brazil. ese development projects encompass 30,451 rooms and are largely concentrated in the economy and mid-scale segments. • e number of rooms in construction and in advanced stages of planning for the next three years represents an increase of only 6.8% of total existing rooms in the country. • Increases in occupancy and average daily rates, driven by solid growth in the country’s economy, together with limited supply increases, are setting the stage for significant improvement in Brazilian hotels’ performance over the next three years. • Host Hotels and Resorts’ entrance into the Brazilian hotel market through the acquisition of the JW Marriott Rio de Janeiro in late 2010 was a headline move that caught the attention of the international hotel investment community. • It’s expected that additional international investors will enter the market in 2012 and beyond.

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