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Dunlop Sport Maxx RT
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Dunlop Sport Maxx RT

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RT stands for ‘Racing technology’ to highlight the technology transfer from motorsport and be consistent with the previous generation (TT & GT) …

RT stands for ‘Racing technology’ to highlight the technology transfer from motorsport and be consistent with the previous generation (TT & GT)

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  • USP RTB
  • 85% of the 16”,17”,18” is covered with our current line up 16”: 92% 17”: 85% 18”: 71%

Transcript

  • 1.  
  • 2.
      • Capitalizing on Sport Maxx umbrella name for all UHP tyres due to strong racing heritage (DTM, BTCC)
      • RT stands for ‘Racing technology’ to highlight the technology transfer from motorsport and be consistent with the previous generation (TT & GT)
      • Simplification of the naming with the removal of ‘SP’ letters. Same standard will be adopted for all future products
    Product naming rationale
  • 3. A sporty and unique look (I)
    • Name engraved in the central groove
  • 4.
    • Aerodynamic sidewalls with negative engraving
    A sporty and unique look (II)
  • 5. Consumer needs
  • 6. Enhanced grip is what UHP drivers are also looking for
    • Good grip, on wet roads in particular, for optimal safety  tread and compound take care of that
    • Short braking distance
    • Long lifetime, durability: lasts at least one, better several, seasons  harder compound
    • Smooth running and comfort (little noise and smooth rolling)
    • Should look good on car: Size, sidewall printing and tread pattern
    • Reliability – no punctures
    • Energy-saving qualities, meet sustainability requirements
    • Tried and true brand promising quality
    Extra requirements with Ultra High Performance tyres
    • Enhanced grip
    • Ultra short braking distance
    • Control, optimal handling, very good cornering
    • Perform all their qualities at high speed  over 180, 200 kmph  and also on wet roads
    • Innovative technology, continuous development
    • Should look great on car
    • European origin: Dunlop, Michelin, Pirelli, Bridgestone offer good UHP tyres
    The basics: Essential summer tyre requirements
  • 7. Product positioning and competitive landscape
  • 8. Positioning within Dunlop’s summer portfolio Street Response Fast Response Sport Maxx RT Sport Maxx GT W/Y/Z                 V                 H                 T                   13'' 14'' 15'' 16'' 17'' 18'' 19'' ≥ 20''
  • 9. RT is key in our line up simplification strategy
    • UHP patterns in 2011
    SP Sport Maxx GT600 SP Sport Maxx GT SP Sport Maxx TT SP Sport Maxx SP Sport 9000 SP Sport 01 SP Sport 2000E SP Sport 200E Sport Maxx Race SP Sport Maxx GT600 SP Sport Maxx GT Sport Maxx RT SP Sport Maxx SP Sport 9000 SP Sport 01 UHP patterns in 2012
  • 10. Product characteristics
  • 11. Introducing the Sport Maxx RT
  • 12. USP, Benefits and Key technical features
    • USP:
      • Sport Maxx RT: A champion in Grip and High Speed Braking
    • Benefits:
      • Rational benefit : Better grip and braking thanks to motorsport derived technologies
    • Key Technical Features:
      • Adaptive compound for a ‘racing’ grip and improved braking performances
      • Massive outer shoulder block for increased stability and better handling when cornering
      • New ‘power braking’ blocks for a shorter braking distance especially at high speed
      • Low Weight Construction, for improved Rolling Resistance performances
  • 13. DRY PERFORMANCE Benefit   Feature   Action Enhanced grip Adaptive compound Motorsport derived polymer delivers increased adaptability to road surface. Benefit   Feature   Action High Handling Stability Massive Outer Shoulder Block Increases shoulder contact area when cornering, especially at high speed Benefit   Feature   Action Shorter Braking Distance, especially at high speed Short-Braking Blocks Optimized geometry leading to increased block rigidity
  • 14. Adaptive compound Road is not a perfect flat surface  roughness
    • Roughness level vary from road to road (asphalt, concrete)
    • Roughness is randomly distributed
  • 15. Adaptive compound Thanks to high adaptability of the Sport Maxx RT tread Compound, the real contact surface is increased Better Adaptability  More Contact at Micro-level  more Grip Real micro-contact area
  • 16. Massive Outer Shoulder Block Inside Outside + 30% contact Increased Stiffness Connected block
  • 17. Short-Braking Blocks
    • Standard blocks:
    • Lift-up effect on trailing edge
    • Less contact
    • Especially trailing edge
    • Short-Braking blocks:
    • Anti-Lift effect on trailing edge
    • More contact
    • Especially trainling edge
    Increased stiffness Allows To resist lift-up
    • Short-Braking blocks:
    • Anti-Lift effect on trailing edge
    • More contact
    • Especially trainling edge
  • 18. WET PERFORMANCE Benefit   Feature   Action Better Aquaplaning performances Large Central Grooves Increased volume allows for higher water flow Benefit   Feature   Action Better Aquaplaning performances Round footprint Water flow is pushed via the lateral grooves
  • 19. FUEL CONSUMPTION Benefit   Feature   Action Reduced Fuel Consumption Optimized construction Optimal material distribution reduces heat generation Aerodynamic sidewall and shoulders Reduces air drag
  • 20. Strong weight improvement thanks to the new carcass
  • 21. Characteristics summary
    • Adaptive compound
    • Massive outer shoulder block
    • Short braking block
    • Optimized construction
    Better high speed braking and grip
  • 22. Line up
  • 23. SOS: Almost 70% of the volume available for the launch