Cloud computing for business

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Clive Gold from EMC shares his slides on how cloud computing benefits business and how it is being used successfully in the market

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  • Fast growing: 25% using, 45% planningForrester research: upend the status quo and institute a new IT model Most interest in ‘enterprise’ is for Virtual Private Cloud, (Private Cloud in EMC speak)Enterprise’s are battling with…1) What is the strategy for cloud adoption? 2) How do I integrate with what I have?drivers…Last year mostly ‘cost’This year added agility.
  • Licencing…
  • Need level of infrastructure you can’t afford.. Core core app.
  • Cloud computing for business

    1. 1. The Australian Cloud<br />In 2010, the cloud services revenue for Australia will amount to US$412 million, increasing to US$928 million in 2014 at a compound annual growth rate (CAGR) of 22.5%. - IDC<br />
    2. 2. Future of Cloud..<br />Managed services.<br />IaaS<br />- Need: A: Security and how to protected their financial info is?<br /> B: What is the possiblity of cloud computing?<br /> C: Why is it so popular, what are the advantages<br />- 20 mins + 10mins - 6:30 to 9pm? (23rd March; <br />- What is cloud all about?<br />- Where is it going and why?<br />- Where is it going?<br />- What's real today?<br />
    3. 3. Cloud Computing<br />The Evolution of Cloud Computing<br />Google: Search as a Service<br />eBay: Auction as a Service<br />Facebook: Social Networking as a Service<br />Twitter: Micro-blogging as a Service<br />Wikipedia: Knowledge as a Service<br />“Excess Capacity” at times<br />xSPFailed as not on-demand, not flexible & not dynamic<br />
    4. 4. Inefficiencies in IT<br />Capacity Plan<br />Actual load<br />“Under-supply“<br />IT-Capacity<br />$$<br />“Waste“ of capacities<br />Fixed cost of IT-capacities<br />IT CAPACITY<br />TIME<br />
    5. 5. Ideally…<br />IT-Capacity<br />Actual load<br />IT CAPACITY<br />No“over-supply“<br />No “under-supply“<br />Reduce cost when load reduces<br />TIME<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9. Cloud computing is a model for enabling on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.“Low Cost Flexible Entry and Exit”<br />Service Types<br />Characteristics<br />Deployment Models<br />Scalable and elastic; services flex on demand to add or remove resources as needed<br />PUBLIC<br />Enterprise<br />Public<br />Cloud<br />Shared; services dynamically allocated from a pool to gain economies of scale<br />HYBRID<br />Private<br />Cloud<br />Enterprise<br />Broad Network Access; using Standard Internet Protocols<br />Service-based; consumer concerns are abstracted via service interfaces<br />PRIVATE<br />Metered by use; services tracked by usage metrics that enable multiple payment models<br />Public<br />Cloud<br />Private<br />Cloud<br />Enterprise<br />
    10. 10. Reality Today<br />
    11. 11. The IT Stack<br />Applications<br />Web/App Server<br />Middleware<br />Databases<br />OS Environment<br />Compute Resource<br />Storage<br />Networking<br />
    12. 12. Applications<br />Web/App Server<br />Middleware<br />Databases<br />OS Environment<br />Compute Resource<br />Storage<br />Networking<br />IaaS - Infrastructure<br />You pay for the infrastructure components which provide the raw computing/storage resources (normally in the form of Virtual Machines)<br />CPU power<br />Storage<br />Network Connectivity<br />You put your OS image and application on top<br />Examples:<br />Amazon EC2 (Elastic Computing Cloud)<br />Amazon S3 (Simple Storage Services)<br />
    13. 13. Amazon EC2 / S3<br />
    14. 14. Amazon EC2 / S3<br />
    15. 15. Local and Considerations<br />More every day... <br />Telstra, MelbourneIT<br />Multiple locations<br />Optus<br />One datacentre today<br />Macquarie Telecom<br />Close to hosting<br />What do you actually get?<br />Service Level<br />Availability, Performance, Recoverability<br />Elasticity<br />Are you paying for a service or rental of equipment?<br />Cloud is service based $/machine, user, hours, etc.<br />
    16. 16. WHY?<br />
    17. 17. Applications<br />Web/App Server<br />Middleware<br />Databases<br />OS Environment<br />Compute Resource<br />Storage<br />Networking<br />PaaS - Platform<br />You pay for the Platform software components where applications are built on top<br />Web application environment<br />Databases<br />OS instances<br />Middleware (e.g. messaging)<br />You put your application on top or purchase some of the canned applications<br />Examples:<br />Google App Engine<br />Microsoft Azure<br />Force.com Platform<br />
    18. 18. Salesforce.com - Force.com Platform<br />
    19. 19. Local and Considerations<br />Licencing<br />No benefit as there is no leverage <br />Bad boys will make this painful if you don’t take their service!<br />Is data sovereignty an issue?<br />e-mail is internet based anyway<br />Talk of local Microsoft Azure & Fujitsu & Others<br />Google/Amazon – AP presence not in Australia<br />Myriad of offerings<br />Cloud Washing of Managed Services<br />
    20. 20.
    21. 21. Applications<br />Web/App Server<br />Middleware<br />Databases<br />OS Environment<br />Compute Resource<br />Storage<br />Networking<br />SaaS - Software<br />You pay for the application<br />Similar to the ASP model in the old days …. SOA has pushed this concept further<br />Examples:<br />Salesforce.com<br />SAP<br />EMC Mozy (Backup as the service)<br />
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    23. 23. Mozy<br />
    24. 24. Example of Australian Cloud e-mail Users<br />AAPT –1,300 staff (Google Apps and Gmail)<br />AMP -outsourcing partner CSC<br />Australian Catholic University –17,000 students (Microsoft Live@edu)<br />Coca-Cola Amatil-reputed to be following AMP's lead ...<br />Curtin University –192,000 students & alumni (Microsoft Live@edu)<br />Edith Cowan University –36,000 students (Microsoft Live@edu)<br />Flinders University ((Microsoft Live@edu)<br />Macquarie University –6,000 staff and 68,000 students (Google Gmail)<br />Monash University –58,000 students (Google Gmail) <br />Mortgage Choice (Google Gmail)<br />Realestate.com.au Microsoft BPOS (via Telstra T-Suite) -750 users<br />Sydney University –46,000 students (Microsoft Live@edu)<br />TAFE SA –80,000 staff and students (Microsoft Live@edu)<br />NSW Department of Education & Training –1.3 million students (Google Gmail + Telstra archiving)<br />University of Adelaide –16,000 students (Google Gmail)<br />University of Queensland –38,000 students (Microsoft Live@edu)<br />University of Technology Sydney –students (Microsoft Live@edu<br />
    25. 25. Local and Considerations<br />Mainstream <br />IT Utility: Security, Backup, DR, Archive, etc.<br />Business Hygiene: E-mail, File Storage and Management<br />Standard BPR: Financials, CRM, SFA, etc.<br />Value not Cost!<br />Hard in SMB to calculate the true cost of IT<br />Soft and Opportunity costs<br />Capability you could not otherwise afford<br />Benefits realised today?<br />Labour, Time to market, Equipment <br />
    26. 26. Suggestions<br />Evaluate in terms of desired business and financial outcomes, factor in business agility benefits<br />For cost savings: look beyond capital equipment savings to software license optimisation and IT operational efficiencies<br />Create a culture of service standardisation, what drives real business value?<br />Be prepared to try different options to find best mix<br />

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