University of Minnesota Presentation

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  • University of Minnesota Presentation

    1. 1. April 7th, 2009 Azul 7: University of MN
    2. 2. Who We Are <ul><li>A Branding & Interactive Agency. </li></ul><ul><li>We transform brands through the digital space. </li></ul>
    3. 3. Value Proposition <ul><li>Going Beyond Convention. </li></ul><ul><li>We are uniquely collaborative and empower our clients to leverage the transformational power of the web. </li></ul>
    4. 4. Leadership <ul><li>Lisa Helminiak </li></ul><ul><ul><li>Boston University </li></ul></ul><ul><ul><li>BS Communications </li></ul></ul><ul><ul><li>Boston, MPLS </li></ul></ul>
    5. 5. Leadership <ul><li>Chris Cortilet </li></ul><ul><ul><li>Texas A&M Commerce </li></ul></ul><ul><ul><li>BS in History & Education </li></ul></ul><ul><ul><li>Dallas, MPLS </li></ul></ul>
    6. 6. Leadership <ul><li>Joe Sonka </li></ul><ul><ul><li>University of Minnesota - SJMC </li></ul></ul><ul><ul><li>BA in Advertising </li></ul></ul><ul><ul><li>Wisconsin, MPLS </li></ul></ul>
    7. 7. Client Experience Retail/CP Healthcare Media Manufacturing/ Financial Government Technology
    8. 8. Our Business model
    9. 9. What We Do <ul><li>Strategy & Planning. </li></ul><ul><li>We take a comprehensive approach to addressing business and marketing challenges with interactive tools. </li></ul>
    10. 10. Planning Examples URL Planning Sitemaps Wireframes
    11. 11. Planning Examples Gaze Plot Hot Spot
    12. 12. What We Do <ul><li>Technology. </li></ul><ul><li>We are technology agnostic, mapping client needs to the most appropriate solutions. </li></ul>
    13. 13. What We Do Search engine marketing. We drive traffic to our clients’ online properties through organic and paid search engine marketing.
    14. 14. Search Engine Optimization (SEO) Capabilities Organic Listings “Free”
    15. 15. Pay Per Click + Online Media Pay-Per-Click “Paid Advertising”
    16. 16. Creating value <ul><li>Brand Identity. </li></ul><ul><li>Creating lasting impression. </li></ul>
    17. 17. Brands
    18. 18. Brands
    19. 19. Brands
    20. 20. Brands
    21. 21. Brands
    22. 23. Creating value <ul><li>Interactive tools. </li></ul><ul><li>Creating lasting engagements. </li></ul>
    23. 24. Creating Brand Loyalty <ul><li>Crash & Sues </li></ul>
    24. 25. Case Studies
    25. 26. Case Studies
    26. 27. Case Study
    27. 29. Creating Brand Loyalty <ul><li>MasterCraft </li></ul>
    28. 30. Creating Brand Loyalty <ul><li>The Marine Corps </li></ul>
    29. 31. Creating Brand Loyalty <ul><li>I MasterCraft </li></ul>
    30. 32. Creating Brand Loyalty <ul><li>Video & 3D </li></ul><ul><li>Sight sound & motion. </li></ul>
    31. 33. Creating Brand Loyalty
    32. 34. Creating Brand Loyalty
    33. 35. Creating Brand Loyalty
    34. 36. Creating Brand Loyalty
    35. 37. What We Do Partners . Playing nice.
    36. 38. A Few of Our Partners
    37. 39. What We Do The future of Advertising. Is you.
    38. 40. What We Do Evolving past Monkeys . MTV, what?
    39. 41. What We Do The Big Chill. Nobody likes a wise guy.
    40. 42. What We Do The big chill . Traditional vs Digital.
    41. 43. What We Do Who stole the big idea . Adopting to the consumer.
    42. 44. What We Do Social media . I just want to be heard.
    43. 45. <ul><li>Branding . Touch it, feel it. </li></ul>
    44. 46. iPhone Manufacturing. Teaching us to be creative?
    45. 47. Nike Inspiration. Understanding individuality?
    46. 48. Gaming Violence. Is only a state of mind?
    47. 49. Photosynth TED. Has a big mouth.
    48. 50. Photosynth Reference for your pleasure. http://www.azul7.com/blog/ http://www.azul7.com/blog/index.php?s=be+inspired http://www.hillmancurtis.com/index.php?/film/watch/artist_series_pentagram_06/
    49. 51. <ul><li>Thank you </li></ul><ul><li>Contact information </li></ul><ul><li>Chris Cortilet Principal | Creative Director </li></ul><ul><li>azul7.com </li></ul><ul><li>twitter | ccortilet </li></ul><ul><li>twitter | azul 7 </li></ul><ul><li>twitter | helmin7 </li></ul><ul><li>612.767.4335 o </li></ul>

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