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Social Media Basics

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  • Lisa
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    • 1. Social Media : Passing Fad or Business 2.0? May 1, 2009
    • 2. Agenda
      • Social Media and Business
      • What is Social Media?
      • Who’s Using It and For What
      • How to Get Started
      • Measuring Success
      • Questions?
    • 3. Who, What & Where What is Social Media?
    • 4. What is Social Media?
      • Social media is information content created by people using highly accessible and scalable publishing technologies, such as blogs, photo or video sharing sites like YouTube or Flickr.
    • 5. What is Social Media?
        • Social media is a shift in how people discover, read and share news, information and content.
    • 6. What is Social Media?
      • Transforms traditional communication from a monologue (one to many) into dialog (many to many)
        • Represents the democratization of information, transforming people from content readers into publishers.
    • 7.  
    • 8.  
    • 9.  
    • 10. Why Should I Care Who’s Using It and For What?
    • 11. Potential Members are Online
      • 1.3B internet users worldwide
      • Nearly 75% of US Households subscribe to an internet service
      • 92% of households with annual incomes over $70K are internet subscribers 2
      • 55% of all US Households have high-speed Internet Access 3
    • 12. About Social Networks Source: eMarketer, “Social Network Marketing Ad Spending and Useage”, December 2007; BusinessWeek “Generation MySpace is Getting Fed Up”, February 7, 2008 1
      • Social Networks are Not Just a Teen Fad
        • 37% of US adult Internet users and 70% of teens use Social Networks
        • Nearly 50% of all page views on the web are on social networking sites
      2
      • Advertisers are There Already
            • Online spending on Social Network advertising will grow 75% in 2008 to $2.2 billion
      3
      • Demographics are moving toward society as a whole
        • Largest growing demographic of Facebook is 40+ women
        • YouTube demographics mirror US as a whole
    • 13.  
    • 14. Twitter
      • Micro-blogging
      • Good for:
        • Immediate feedback on a subject
        • Establishing expertise and following experts in your field
        • PR – I’ve connected with journalists in a way I’ve never been able to before.
      • Tone
        • Professional but more casual
        • Don’t recommend posting what you had for breakfast. Post useful information, such as a good article you’ve just read.
        • Some spammers (but you don’t have to follow them)
    • 15. Twitter
      • Who’s One There
        • Journalists/News Media
        • Business Leaders – I see most vertical represented
        • Politicians & Entertainers
        • Interest Groups
        • Almost Everybody (Mainstream)
    • 16. Twitter Tools
      • http://twistori.com = running commentary/art project
      • http://twitturly.com/ = Crowd sourcing of URLs being talked about on Twitter
      • http://whoshouldifollow.com = recommendations on who is Tweeting things you might be interested in
      • http://www.nambu.com/
      • TweetDeck.com = Twitter organization software
      • iTwitter = iPhone application that will allow you to Tweet from your phone = good for publishing info from a meeting or conference
    • 17.  
    • 18.  
    • 19.  
    • 20. Facebook
      • Social Networking Site ( Started as College Alumni Membership Site)
      • Good for:
        • Socializing with family and friends
        • More recently has been used for business
        • Advertising and targeting information to specific users
        • Create company pages
      • Tone
        • Very casual
        • Struggle going on between Friends and Family use and Business use
        • Full control of content you see, people you connect with
        • Has taken some heat for not allowing people to delete profiles
    • 21. Facebook
      • Who’s On There
        • Your neighbors
          • (#1 Social Networking site based on monthly unique site visitors)
    • 22.  
    • 23. Facebook Apps
    • 24.  
    • 25.  
    • 26. Flickr
      • Photo Sharing and Geo-targeting
      • Good for:
        • Storing images you want to publish on other web properties such as (your website, social media sites, Google maps, etc)
          • Categorizing images and organizing them around meta data
        • Sourcing images to use in your materials
        • PR – Publish images for media
      • Tone
        • Professional
        • Photo focused, not editorial
    • 27. Flickr
      • Who’s One There
        • Less about groups, more individuals
        • Almost Everybody (Mainstream)
        • Host images on Flickr but show them on your own site
          • See example (http://www.achievempls.org/news_and_publications/media_gallery/)
    • 28.  
    • 29.  
    • 30. MySpace
      • Social Networking Site ( Started as College Alumni Membership Site)
      • Good for:
        • Socializing with family and friends
        • Keeping up with music or popular entertainment
        • Advertising and targeting information to specific users
      • Tone
        • Very casual, not professional
        • Users can customize their own page, so there’s lots of ugliness out there
        • Full control of content you see, people you connect with
    • 31. MySpace
      • Who’s One There
        • All about socializing
        • Much about music and popular culture
        • June 2006, MySpace was the most popular social networking site in the United States.
        • According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors.
    • 32. MySpace Apps
      • MySpace Mobile
      • MySpace News
      • MySpace Classifieds
      • MySpace Karaoke
      • MySpace Polls
      • MySpace Forums
    • 33.  
    • 34. MySpace
      • Social Networking Site ( Started as College Alumni Membership Site)
      • Good for:
        • Socializing with family and friends
        • Keeping up with music or popular entertainment
        • Advertising and targeting information to specific users
      • Tone
        • Very casual, not professional
        • Users can customize their own page, so there’s lots of ugliness out there
        • Full control of content you see, people you connect with
    • 35. MySpace
      • Who’s One There
        • All about socializing
        • Much about music and popular culture
        • June 2006, MySpace was the most popular social networking site in the United States.
        • According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors.
    • 36. MySpace Apps
      • MySpace Mobile
      • MySpace News
      • MySpace Classifieds
      • MySpace Karaoke
      • MySpace Polls
      • MySpace Forums
    • 37.  
    • 38.  
    • 39. YouTube
      • Video Sharing and Rating Site ( now owned by Google)
      • Good for:
        • Publishing video off your site where people can find it
        • Can set up a “channel” of content
        • Organizing and publishing video content that can be imbedded in your site with a YouTube player
        • Advertising and targeting information to specific users
      • Tone
        • Casual to professional, depending on the content you are looking for
        • User can rate content – shown by popularity
        • Levels of publishing (advertiser, affiliate, member)
    • 40. YouTube
      • Who’s One There
        • Everyone (mirror demographic of the current U.S. Population)
    • 41. YouTube Channels
      • User Channel
      • Affiliate Channel
      • Advertiser Channel
    • 42.  
    • 43.  
    • 44.  
    • 45. LinkedIn
      • Professional Networking Site
      • Good for:
        • Staying connected with former clients, colleagues, work connections
        • Keeping up to date on where people are working
        • Prospecting, hiring and promoting an expertise
        • Developing a company profile
      • Tone
        • Very professional, focused on work
        • Had minimal connectivity tools until the last few years.
        • Full control of content you see, people you connect with
        • Creates company pages based on individual listings from employees
    • 46. LinkedIn
      • Who’s One There
        • Professionals
        • Companies
        • Professional Organizations
        • Recruiters
    • 47. LinkedIn Apps
      • Create your reading list
      • Post questions to your connections
      • Join professional groups or establish one
      • Publish presentations
    • 48. Start with LinkedIn, Flickr & YouTube How to Get Started
    • 49. Why Do It
      • If you are a professional, this will help make you easier to find online
      • If you have a website that promotes your business, social media publishing will help your website visibility
        • Do a search on your name – are you happy with what you see?
        • Social media publishing can help with your overall positioning in the marketplace
    • 50. How to Get Started
      • LinkedIn
        • Pull out a resume to build your profile
        • Get a friend or two to right a recommendation for you
        • Use industry keywords to help get you visibility
        • Search to see you any industry organization you already belong to has a presence and join
        • Join a new group
        • Contribute questions and answers now and then
        • Add your company
    • 51. YouTube or Flickr
      • If you have photos or video that you can publish add them to Flickr and YouTube
      • Easy to open account
      • Make sure to tag your images with tags (one word identifiers of what images/videos are or are about)
    • 52. Online Analytics Measuring Success
    • 53.  
    • 54.  
    • 55.  
    • 56. If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
    • 57.  
    • 58.  
    • 59.  
    • 60.  
    • 61. There Are Lots of Vendors Out There
    • 62. Thank You for Participating Sorry!
    • 63. Thank You!
      • Lisa Helminiak
      • Principal | Strategist
      • Email: [email_address] com
      • View a copy of this presentation at www.azul7.com/blog

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