Social Media :  Passing Fad or Business 2.0? May 1, 2009
Agenda <ul><li>Social Media and Business </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Who’s Using It and For ...
Who, What & Where What is Social Media?
What is Social Media? <ul><li>Social media  is information content created by people using highly accessible and scalable ...
What is Social Media? <ul><ul><li>Social media  is a shift in how people discover, read and share news, information and co...
What is Social Media? <ul><li>Transforms traditional communication from a monologue  (one to many)  into dialog  (many to ...
 
 
 
Why Should I Care Who’s Using It and For What?
Potential Members are Online <ul><li>1.3B internet users worldwide </li></ul><ul><li>Nearly 75% of US Households subscribe...
About Social Networks Source: eMarketer, “Social Network Marketing Ad Spending and Useage”, December 2007; BusinessWeek “G...
 
Twitter <ul><li>Micro-blogging </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Immediate feedback on a subject </li></ul...
Twitter <ul><li>Who’s One There </li></ul><ul><ul><li>Journalists/News Media </li></ul></ul><ul><ul><li>Business Leaders –...
Twitter Tools <ul><li>http://twistori.com  = running commentary/art project </li></ul><ul><li>http://twitturly.com/  = Cro...
 
 
 
Facebook <ul><li>Social Networking Site ( Started as College Alumni Membership Site) </li></ul><ul><li>Good for: </li></ul...
Facebook <ul><li>Who’s On There </li></ul><ul><ul><li>Your neighbors  </li></ul></ul><ul><ul><ul><li>(#1 Social Networking...
 
Facebook Apps
 
 
Flickr <ul><li>Photo Sharing and Geo-targeting </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Storing images you want t...
Flickr <ul><li>Who’s One There </li></ul><ul><ul><li>Less about groups, more individuals </li></ul></ul><ul><ul><li>Almost...
 
 
MySpace <ul><li>Social Networking Site ( Started as College Alumni Membership Site) </li></ul><ul><li>Good for: </li></ul>...
MySpace <ul><li>Who’s One There </li></ul><ul><ul><li>All about socializing </li></ul></ul><ul><ul><li>Much about music an...
MySpace Apps <ul><li>MySpace Mobile </li></ul><ul><li>MySpace News </li></ul><ul><li>MySpace Classifieds </li></ul><ul><li...
 
MySpace <ul><li>Social Networking Site ( Started as College Alumni Membership Site) </li></ul><ul><li>Good for: </li></ul>...
MySpace <ul><li>Who’s One There </li></ul><ul><ul><li>All about socializing </li></ul></ul><ul><ul><li>Much about music an...
MySpace Apps <ul><li>MySpace Mobile </li></ul><ul><li>MySpace News </li></ul><ul><li>MySpace Classifieds </li></ul><ul><li...
 
 
YouTube <ul><li>Video Sharing and Rating Site ( now owned by Google) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Pub...
YouTube <ul><li>Who’s One There </li></ul><ul><ul><li>Everyone (mirror demographic of the current U.S. Population) </li></...
YouTube Channels <ul><li>User Channel </li></ul><ul><li>Affiliate Channel </li></ul><ul><li>Advertiser Channel </li></ul>
 
 
 
LinkedIn <ul><li>Professional Networking Site </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Staying connected with for...
LinkedIn <ul><li>Who’s One There </li></ul><ul><ul><li>Professionals </li></ul></ul><ul><ul><li>Companies </li></ul></ul><...
LinkedIn Apps <ul><li>Create your reading list </li></ul><ul><li>Post questions to your connections </li></ul><ul><li>Join...
Start with LinkedIn, Flickr & YouTube How to Get Started
Why Do It <ul><li>If you are a professional, this will help make you easier to find online </li></ul><ul><li>If you have a...
How to Get Started <ul><li>LinkedIn </li></ul><ul><ul><li>Pull out a resume to build your profile </li></ul></ul><ul><ul><...
YouTube or Flickr <ul><li>If you have photos or video that you can publish add them to Flickr and YouTube </li></ul><ul><l...
Online Analytics Measuring Success
 
 
 
If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.l...
 
 
 
 
There Are Lots of Vendors Out There
Thank You for Participating Sorry!
Thank You! <ul><li>Lisa Helminiak </li></ul><ul><li>Principal | Strategist </li></ul><ul><li>Email:  [email_address] com <...
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Social Media Basics

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  • Social Media Basics

    1. 1. Social Media : Passing Fad or Business 2.0? May 1, 2009
    2. 2. Agenda <ul><li>Social Media and Business </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Who’s Using It and For What </li></ul><ul><li>How to Get Started </li></ul><ul><li>Measuring Success </li></ul><ul><li>Questions? </li></ul>
    3. 3. Who, What & Where What is Social Media?
    4. 4. What is Social Media? <ul><li>Social media is information content created by people using highly accessible and scalable publishing technologies, such as blogs, photo or video sharing sites like YouTube or Flickr. </li></ul>
    5. 5. What is Social Media? <ul><ul><li>Social media is a shift in how people discover, read and share news, information and content. </li></ul></ul>
    6. 6. What is Social Media? <ul><li>Transforms traditional communication from a monologue (one to many) into dialog (many to many) </li></ul><ul><ul><li>Represents the democratization of information, transforming people from content readers into publishers. </li></ul></ul>
    7. 10. Why Should I Care Who’s Using It and For What?
    8. 11. Potential Members are Online <ul><li>1.3B internet users worldwide </li></ul><ul><li>Nearly 75% of US Households subscribe to an internet service </li></ul><ul><li>92% of households with annual incomes over $70K are internet subscribers 2 </li></ul><ul><li>55% of all US Households have high-speed Internet Access 3 </li></ul>
    9. 12. About Social Networks Source: eMarketer, “Social Network Marketing Ad Spending and Useage”, December 2007; BusinessWeek “Generation MySpace is Getting Fed Up”, February 7, 2008 1 <ul><li>Social Networks are Not Just a Teen Fad </li></ul><ul><ul><li>37% of US adult Internet users and 70% of teens use Social Networks </li></ul></ul><ul><ul><li>Nearly 50% of all page views on the web are on social networking sites </li></ul></ul>2 <ul><li>Advertisers are There Already </li></ul><ul><ul><ul><ul><li>Online spending on Social Network advertising will grow 75% in 2008 to $2.2 billion </li></ul></ul></ul></ul>3 <ul><li>Demographics are moving toward society as a whole </li></ul><ul><ul><li>Largest growing demographic of Facebook is 40+ women </li></ul></ul><ul><ul><li>YouTube demographics mirror US as a whole </li></ul></ul>
    10. 14. Twitter <ul><li>Micro-blogging </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Immediate feedback on a subject </li></ul></ul><ul><ul><li>Establishing expertise and following experts in your field </li></ul></ul><ul><ul><li>PR – I’ve connected with journalists in a way I’ve never been able to before. </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Professional but more casual </li></ul></ul><ul><ul><li>Don’t recommend posting what you had for breakfast. Post useful information, such as a good article you’ve just read. </li></ul></ul><ul><ul><li>Some spammers (but you don’t have to follow them) </li></ul></ul>
    11. 15. Twitter <ul><li>Who’s One There </li></ul><ul><ul><li>Journalists/News Media </li></ul></ul><ul><ul><li>Business Leaders – I see most vertical represented </li></ul></ul><ul><ul><li>Politicians & Entertainers </li></ul></ul><ul><ul><li>Interest Groups </li></ul></ul><ul><ul><li>Almost Everybody (Mainstream) </li></ul></ul>
    12. 16. Twitter Tools <ul><li>http://twistori.com = running commentary/art project </li></ul><ul><li>http://twitturly.com/ = Crowd sourcing of URLs being talked about on Twitter </li></ul><ul><li>http://whoshouldifollow.com = recommendations on who is Tweeting things you might be interested in </li></ul><ul><li>http://www.nambu.com/ </li></ul><ul><li>TweetDeck.com = Twitter organization software </li></ul><ul><li>iTwitter = iPhone application that will allow you to Tweet from your phone = good for publishing info from a meeting or conference </li></ul>
    13. 20. Facebook <ul><li>Social Networking Site ( Started as College Alumni Membership Site) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Socializing with family and friends </li></ul></ul><ul><ul><li>More recently has been used for business </li></ul></ul><ul><ul><li>Advertising and targeting information to specific users </li></ul></ul><ul><ul><li>Create company pages </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Very casual </li></ul></ul><ul><ul><li>Struggle going on between Friends and Family use and Business use </li></ul></ul><ul><ul><li>Full control of content you see, people you connect with </li></ul></ul><ul><ul><li>Has taken some heat for not allowing people to delete profiles </li></ul></ul>
    14. 21. Facebook <ul><li>Who’s On There </li></ul><ul><ul><li>Your neighbors </li></ul></ul><ul><ul><ul><li>(#1 Social Networking site based on monthly unique site visitors) </li></ul></ul></ul>
    15. 23. Facebook Apps
    16. 26. Flickr <ul><li>Photo Sharing and Geo-targeting </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Storing images you want to publish on other web properties such as (your website, social media sites, Google maps, etc) </li></ul></ul><ul><ul><ul><li>Categorizing images and organizing them around meta data </li></ul></ul></ul><ul><ul><li>Sourcing images to use in your materials </li></ul></ul><ul><ul><li>PR – Publish images for media </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Photo focused, not editorial </li></ul></ul>
    17. 27. Flickr <ul><li>Who’s One There </li></ul><ul><ul><li>Less about groups, more individuals </li></ul></ul><ul><ul><li>Almost Everybody (Mainstream) </li></ul></ul><ul><ul><li>Host images on Flickr but show them on your own site </li></ul></ul><ul><ul><ul><li>See example (http://www.achievempls.org/news_and_publications/media_gallery/) </li></ul></ul></ul>
    18. 30. MySpace <ul><li>Social Networking Site ( Started as College Alumni Membership Site) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Socializing with family and friends </li></ul></ul><ul><ul><li>Keeping up with music or popular entertainment </li></ul></ul><ul><ul><li>Advertising and targeting information to specific users </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Very casual, not professional </li></ul></ul><ul><ul><li>Users can customize their own page, so there’s lots of ugliness out there </li></ul></ul><ul><ul><li>Full control of content you see, people you connect with </li></ul></ul>
    19. 31. MySpace <ul><li>Who’s One There </li></ul><ul><ul><li>All about socializing </li></ul></ul><ul><ul><li>Much about music and popular culture </li></ul></ul><ul><ul><li>June 2006, MySpace was the most popular social networking site in the United States. </li></ul></ul><ul><ul><li>According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors. </li></ul></ul>
    20. 32. MySpace Apps <ul><li>MySpace Mobile </li></ul><ul><li>MySpace News </li></ul><ul><li>MySpace Classifieds </li></ul><ul><li>MySpace Karaoke </li></ul><ul><li>MySpace Polls </li></ul><ul><li>MySpace Forums </li></ul>
    21. 34. MySpace <ul><li>Social Networking Site ( Started as College Alumni Membership Site) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Socializing with family and friends </li></ul></ul><ul><ul><li>Keeping up with music or popular entertainment </li></ul></ul><ul><ul><li>Advertising and targeting information to specific users </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Very casual, not professional </li></ul></ul><ul><ul><li>Users can customize their own page, so there’s lots of ugliness out there </li></ul></ul><ul><ul><li>Full control of content you see, people you connect with </li></ul></ul>
    22. 35. MySpace <ul><li>Who’s One There </li></ul><ul><ul><li>All about socializing </li></ul></ul><ul><ul><li>Much about music and popular culture </li></ul></ul><ul><ul><li>June 2006, MySpace was the most popular social networking site in the United States. </li></ul></ul><ul><ul><li>According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors. </li></ul></ul>
    23. 36. MySpace Apps <ul><li>MySpace Mobile </li></ul><ul><li>MySpace News </li></ul><ul><li>MySpace Classifieds </li></ul><ul><li>MySpace Karaoke </li></ul><ul><li>MySpace Polls </li></ul><ul><li>MySpace Forums </li></ul>
    24. 39. YouTube <ul><li>Video Sharing and Rating Site ( now owned by Google) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Publishing video off your site where people can find it </li></ul></ul><ul><ul><li>Can set up a “channel” of content </li></ul></ul><ul><ul><li>Organizing and publishing video content that can be imbedded in your site with a YouTube player </li></ul></ul><ul><ul><li>Advertising and targeting information to specific users </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Casual to professional, depending on the content you are looking for </li></ul></ul><ul><ul><li>User can rate content – shown by popularity </li></ul></ul><ul><ul><li>Levels of publishing (advertiser, affiliate, member) </li></ul></ul>
    25. 40. YouTube <ul><li>Who’s One There </li></ul><ul><ul><li>Everyone (mirror demographic of the current U.S. Population) </li></ul></ul>
    26. 41. YouTube Channels <ul><li>User Channel </li></ul><ul><li>Affiliate Channel </li></ul><ul><li>Advertiser Channel </li></ul>
    27. 45. LinkedIn <ul><li>Professional Networking Site </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Staying connected with former clients, colleagues, work connections </li></ul></ul><ul><ul><li>Keeping up to date on where people are working </li></ul></ul><ul><ul><li>Prospecting, hiring and promoting an expertise </li></ul></ul><ul><ul><li>Developing a company profile </li></ul></ul><ul><li>Tone </li></ul><ul><ul><li>Very professional, focused on work </li></ul></ul><ul><ul><li>Had minimal connectivity tools until the last few years. </li></ul></ul><ul><ul><li>Full control of content you see, people you connect with </li></ul></ul><ul><ul><li>Creates company pages based on individual listings from employees </li></ul></ul>
    28. 46. LinkedIn <ul><li>Who’s One There </li></ul><ul><ul><li>Professionals </li></ul></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Professional Organizations </li></ul></ul><ul><ul><li>Recruiters </li></ul></ul>
    29. 47. LinkedIn Apps <ul><li>Create your reading list </li></ul><ul><li>Post questions to your connections </li></ul><ul><li>Join professional groups or establish one </li></ul><ul><li>Publish presentations </li></ul>
    30. 48. Start with LinkedIn, Flickr & YouTube How to Get Started
    31. 49. Why Do It <ul><li>If you are a professional, this will help make you easier to find online </li></ul><ul><li>If you have a website that promotes your business, social media publishing will help your website visibility </li></ul><ul><ul><li>Do a search on your name – are you happy with what you see? </li></ul></ul><ul><ul><li>Social media publishing can help with your overall positioning in the marketplace </li></ul></ul>
    32. 50. How to Get Started <ul><li>LinkedIn </li></ul><ul><ul><li>Pull out a resume to build your profile </li></ul></ul><ul><ul><li>Get a friend or two to right a recommendation for you </li></ul></ul><ul><ul><li>Use industry keywords to help get you visibility </li></ul></ul><ul><ul><li>Search to see you any industry organization you already belong to has a presence and join </li></ul></ul><ul><ul><li>Join a new group </li></ul></ul><ul><ul><li>Contribute questions and answers now and then </li></ul></ul><ul><ul><li>Add your company </li></ul></ul>
    33. 51. YouTube or Flickr <ul><li>If you have photos or video that you can publish add them to Flickr and YouTube </li></ul><ul><li>Easy to open account </li></ul><ul><li>Make sure to tag your images with tags (one word identifiers of what images/videos are or are about) </li></ul>
    34. 52. Online Analytics Measuring Success
    35. 56. If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
    36. 61. There Are Lots of Vendors Out There
    37. 62. Thank You for Participating Sorry!
    38. 63. Thank You! <ul><li>Lisa Helminiak </li></ul><ul><li>Principal | Strategist </li></ul><ul><li>Email: [email_address] com </li></ul><ul><li>View a copy of this presentation at www.azul7.com/blog </li></ul>
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