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Social Media Basics
 

Social Media Basics

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Social Media Basics Social Media Basics Presentation Transcript

  • Social Media : Passing Fad or Business 2.0? May 1, 2009
  • Agenda
    • Social Media and Business
    • What is Social Media?
    • Who’s Using It and For What
    • How to Get Started
    • Measuring Success
    • Questions?
  • Who, What & Where What is Social Media?
  • What is Social Media?
    • Social media is information content created by people using highly accessible and scalable publishing technologies, such as blogs, photo or video sharing sites like YouTube or Flickr.
  • What is Social Media?
      • Social media is a shift in how people discover, read and share news, information and content.
  • What is Social Media?
    • Transforms traditional communication from a monologue (one to many) into dialog (many to many)
      • Represents the democratization of information, transforming people from content readers into publishers.
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  • Why Should I Care Who’s Using It and For What?
  • Potential Members are Online
    • 1.3B internet users worldwide
    • Nearly 75% of US Households subscribe to an internet service
    • 92% of households with annual incomes over $70K are internet subscribers 2
    • 55% of all US Households have high-speed Internet Access 3
  • About Social Networks Source: eMarketer, “Social Network Marketing Ad Spending and Useage”, December 2007; BusinessWeek “Generation MySpace is Getting Fed Up”, February 7, 2008 1
    • Social Networks are Not Just a Teen Fad
      • 37% of US adult Internet users and 70% of teens use Social Networks
      • Nearly 50% of all page views on the web are on social networking sites
    2
    • Advertisers are There Already
          • Online spending on Social Network advertising will grow 75% in 2008 to $2.2 billion
    3
    • Demographics are moving toward society as a whole
      • Largest growing demographic of Facebook is 40+ women
      • YouTube demographics mirror US as a whole
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  • Twitter
    • Micro-blogging
    • Good for:
      • Immediate feedback on a subject
      • Establishing expertise and following experts in your field
      • PR – I’ve connected with journalists in a way I’ve never been able to before.
    • Tone
      • Professional but more casual
      • Don’t recommend posting what you had for breakfast. Post useful information, such as a good article you’ve just read.
      • Some spammers (but you don’t have to follow them)
  • Twitter
    • Who’s One There
      • Journalists/News Media
      • Business Leaders – I see most vertical represented
      • Politicians & Entertainers
      • Interest Groups
      • Almost Everybody (Mainstream)
  • Twitter Tools
    • http://twistori.com = running commentary/art project
    • http://twitturly.com/ = Crowd sourcing of URLs being talked about on Twitter
    • http://whoshouldifollow.com = recommendations on who is Tweeting things you might be interested in
    • http://www.nambu.com/
    • TweetDeck.com = Twitter organization software
    • iTwitter = iPhone application that will allow you to Tweet from your phone = good for publishing info from a meeting or conference
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  • Facebook
    • Social Networking Site ( Started as College Alumni Membership Site)
    • Good for:
      • Socializing with family and friends
      • More recently has been used for business
      • Advertising and targeting information to specific users
      • Create company pages
    • Tone
      • Very casual
      • Struggle going on between Friends and Family use and Business use
      • Full control of content you see, people you connect with
      • Has taken some heat for not allowing people to delete profiles
  • Facebook
    • Who’s On There
      • Your neighbors
        • (#1 Social Networking site based on monthly unique site visitors)
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  • Facebook Apps
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  • Flickr
    • Photo Sharing and Geo-targeting
    • Good for:
      • Storing images you want to publish on other web properties such as (your website, social media sites, Google maps, etc)
        • Categorizing images and organizing them around meta data
      • Sourcing images to use in your materials
      • PR – Publish images for media
    • Tone
      • Professional
      • Photo focused, not editorial
  • Flickr
    • Who’s One There
      • Less about groups, more individuals
      • Almost Everybody (Mainstream)
      • Host images on Flickr but show them on your own site
        • See example (http://www.achievempls.org/news_and_publications/media_gallery/)
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  • MySpace
    • Social Networking Site ( Started as College Alumni Membership Site)
    • Good for:
      • Socializing with family and friends
      • Keeping up with music or popular entertainment
      • Advertising and targeting information to specific users
    • Tone
      • Very casual, not professional
      • Users can customize their own page, so there’s lots of ugliness out there
      • Full control of content you see, people you connect with
  • MySpace
    • Who’s One There
      • All about socializing
      • Much about music and popular culture
      • June 2006, MySpace was the most popular social networking site in the United States.
      • According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors.
  • MySpace Apps
    • MySpace Mobile
    • MySpace News
    • MySpace Classifieds
    • MySpace Karaoke
    • MySpace Polls
    • MySpace Forums
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  • MySpace
    • Social Networking Site ( Started as College Alumni Membership Site)
    • Good for:
      • Socializing with family and friends
      • Keeping up with music or popular entertainment
      • Advertising and targeting information to specific users
    • Tone
      • Very casual, not professional
      • Users can customize their own page, so there’s lots of ugliness out there
      • Full control of content you see, people you connect with
  • MySpace
    • Who’s One There
      • All about socializing
      • Much about music and popular culture
      • June 2006, MySpace was the most popular social networking site in the United States.
      • According to comScore, MySpace was overtaken internationally by main competitor Facebook in April 2008, based on monthly unique visitors.
  • MySpace Apps
    • MySpace Mobile
    • MySpace News
    • MySpace Classifieds
    • MySpace Karaoke
    • MySpace Polls
    • MySpace Forums
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  • YouTube
    • Video Sharing and Rating Site ( now owned by Google)
    • Good for:
      • Publishing video off your site where people can find it
      • Can set up a “channel” of content
      • Organizing and publishing video content that can be imbedded in your site with a YouTube player
      • Advertising and targeting information to specific users
    • Tone
      • Casual to professional, depending on the content you are looking for
      • User can rate content – shown by popularity
      • Levels of publishing (advertiser, affiliate, member)
  • YouTube
    • Who’s One There
      • Everyone (mirror demographic of the current U.S. Population)
  • YouTube Channels
    • User Channel
    • Affiliate Channel
    • Advertiser Channel
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  • LinkedIn
    • Professional Networking Site
    • Good for:
      • Staying connected with former clients, colleagues, work connections
      • Keeping up to date on where people are working
      • Prospecting, hiring and promoting an expertise
      • Developing a company profile
    • Tone
      • Very professional, focused on work
      • Had minimal connectivity tools until the last few years.
      • Full control of content you see, people you connect with
      • Creates company pages based on individual listings from employees
  • LinkedIn
    • Who’s One There
      • Professionals
      • Companies
      • Professional Organizations
      • Recruiters
  • LinkedIn Apps
    • Create your reading list
    • Post questions to your connections
    • Join professional groups or establish one
    • Publish presentations
  • Start with LinkedIn, Flickr & YouTube How to Get Started
  • Why Do It
    • If you are a professional, this will help make you easier to find online
    • If you have a website that promotes your business, social media publishing will help your website visibility
      • Do a search on your name – are you happy with what you see?
      • Social media publishing can help with your overall positioning in the marketplace
  • How to Get Started
    • LinkedIn
      • Pull out a resume to build your profile
      • Get a friend or two to right a recommendation for you
      • Use industry keywords to help get you visibility
      • Search to see you any industry organization you already belong to has a presence and join
      • Join a new group
      • Contribute questions and answers now and then
      • Add your company
  • YouTube or Flickr
    • If you have photos or video that you can publish add them to Flickr and YouTube
    • Easy to open account
    • Make sure to tag your images with tags (one word identifiers of what images/videos are or are about)
  • Online Analytics Measuring Success
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  • If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
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  • There Are Lots of Vendors Out There
  • Thank You for Participating Sorry!
  • Thank You!
    • Lisa Helminiak
    • Principal | Strategist
    • Email: [email_address] com
    • View a copy of this presentation at www.azul7.com/blog