E commerce


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E commerce

  1. 1. Group Project 1: <br />Social Software Initiative in Tanjong Malim<br />Description: Tanjong Malim is an expanding community in Perak with mix of government servant, private and local. There are burst of business setting up companies catering to the people of Tanjong Malim, especially, UPSI's student community. There is a strong interest to expand the business by introducing new business model which use online business to reach a wider customers. Currently, there are no social software initiative carry out in Tanjong Malim and the gap need to be address immediately in order for these business to survive in long term.<br />Task: <br />Your teams are required to introduce a social software initiative towards the business community in Tanjong Malim. Please chose a suitable web 2.0 application that you team thinks can be use to promote and sell products from the companies in Tanjong Malim. You team will do a business environment study of the social software which can comes in the form of an e-commerce or other social software prospect in Tanjong Malim, before selecting a one or few companies to embark in this project. You team are expected to show that the social software had the potential for the business to sustain their business. At the end of the semester your team need to give presentation on your project and make your report of not more than 20 pages reports.<br />Presentation: <br />Prepare a presentation on what you have discovered and present it to the classroom using the format above. Your presentation should take between 30-40 minutes.<br />CONTENTS TOC o "1-3" h z u 1.0INTRODUCTION PAGEREF _Toc290642208 h 31.1 Facebook PAGEREF _Toc290642209 h 41.2 YouTube PAGEREF _Toc290642210 h 52.0OBJECTIVES PAGEREF _Toc290642211 h 63.0COMPANY PROFILE PAGEREF _Toc290642212 h 74.0PROBLEMS PAGEREF _Toc290642213 h 95.0SOLUTIONS PAGEREF _Toc290642214 h 115.1 Facebook for Fasola SdnBhd PAGEREF _Toc290642215 h 115.2 YouTube for FaSoLaStudio PAGEREF _Toc290642216 h 156.0FLOW OF ACTIVITIES PAGEREF _Toc290642217 h 177.0PRESENTATION TO USER PAGEREF _Toc290642218 h 218.0PROMOTIONS PAGEREF _Toc290642219 h 239.0REFLECTIONS PAGEREF _Toc290642220 h 2710.0REFERENCES PAGEREF _Toc290642221 h 28<br />INTRODUCTION<br />Nowadays e-commerce is no strangers to the business environment, every now and then at every aspects of world business person are talking about e-commerce. What is e-commerce actually? What e-commerce capabilities to improve and enhance once business flows of activities? What is difference between e-commerce and e-business? and many more question occur when e-commerce term pop out for those who are information technology dummies. <br />According to Shelly Cashman Vermaat (2010), e-commerce is short for electronic commerce, a business transaction conducted over the web. Macmillan English Dictionary, second edition (2007), e-‘commerce noun [U] BUSINESS the activity of buying and selling goods on the internet. John Wiley and Sons (2010), electronic commerce is the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the internet; business conducted online. According to John Wiley and Sons (2010), E-business refers to a broader definition of e-commerce, not just buying and selling of goods and services, but also serving customers, collaborating with business partners, conducting e-learning, and conducting electronic transaction within an organization.<br />Currently having a business over the internet or e-commerce is not as difficult as it used to be. There are plenty of web sites with a templates, programs, scripts, feeds, and so on available to be apply to make the process of having an e-commerce becomes easy, effective, accurate, works and the most important is bring back advantages to the company in a form of benefits, competitive values, assets, profits and whole lot more. Previously when it comes to e-commerce, one of the compulsory features is transaction over the internet, but now e-commerce can be only about advertising; to the extent of adverting the product and services over the internet. The only concern for this matter is how effective the advert and it capabilities to advertise certain product. <br />The effectiveness of the advert can be measured by the company’s performance. One of the most popular advertising channels which is cheap, effective, efficient, fast, and worldwide is the Facebook. Nowadays, everyone has Facebook’s account, young, old, rich, pour, intelligent, professional, supporting worker and more and goes along with it, is the You Tube. You Tube is a video hosting web site which is a very effective advertising channel, according to number of visits per day. More information about both powerful advertising platforms, refer to the following explanation. <br />1.1Facebook<br />428625187960 <br />Name : Facebook Founder: Mark Zuckerberg , Eduardo Saverin, Dustin Moskovitz, and Chris HughesUser: 600 million active in January 2011Launched : February,4th 2004URL: http://www.facebook.com<br />Facebook’s Brief Description<br />According to Wikipedia (2011), Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.<br />A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace. Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?" Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors in October 2010. According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account.<br />1.2YouTube<br />42862519685<br />Name : YouTube Founder: Steve Chen, Chad Hurley and Jawed KarimVisit/Day: 100 million visit per dayLaunched : February 14, 2005URL: http://www.youtube.com<br />YouTube’s Brief Description<br />According to Wikipedia (2011), YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005.<br />The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program.<br />Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.<br />OBJECTIVES<br />The general objective of this assignment is to analyze the effectiveness of media used in order to have an e-commerce. Media is referring to the platform use to conduct, organize and manage a company e-commerce. As for Fasola Studio and Entertainment, the team already decided to use a combination of the most powerful platform for advertising; which is a social network web site; Facebook and YouTube. <br />The specific objectives of this assignment are;<br /><ul><li>To advertise services offers by Fasola, Studio and Entertainment via Facebook and YouTube.
  2. 2. To promote Fasola Studio and Entertainment via Facebook and YouTube.
  3. 3. To enable Fasola, Studio and Entertainment connected with customer via Facebook and YouTube
  4. 4. To identify the effectiveness of Facebook and You Tube in order to advertise Fasola Studio and Entertainment business and services. </li></ul>COMPANY PROFILE<br />COMPANY INFORMATIONRegistration Id:Name: Fasola Studio and EntertainmentAddress: No 13A, Tingkat 1, Jalan Cahaya, Taman Anggerik Desa, 35900 Tanjong Malim, Perak. (nearby Secret Recipe, sebaris 7 E, atas Cosway)Location Phone Number: 0173839912 / 0147350323 / 0195000873e.mail:-Website:-Theme Colour: Orange and BlackManager: Ridzwan Bin Saliman (refer to the manager section)Assistant Manager: Mariati Binti Mustadi (refer to the assistant manager section)Type of Industry: Music and Entertainment Budget : RM100,00.00Product / Services: Music classes, jamming, P.A system rentalEmployee: 1 person (front desk)<br />3543300266700<br />MANAGER Name: Mr. Ridzwan Bin SalimanAge: 25 years oldD.O.B: April 4th, 1986Address:Phone Number: 0173839912e-mail: kaizer_fc86@yahoo.comEducation Background : Perusing Bachelor in Education (Music) with Honors at Sultan Idris Education University (UPSI)<br />3619500254635<br />ASSISTANT MANAGER Name: Mrs. Mariati Binti MustadiAge: 25 years oldD.O.B: December 4th, 1986Address:Phone Number: 0147350323 / 0195000873e-mail: maria_ed85@yahoo.co.ukEducation Background : Perusing Bachelor in Education (Music) with Honors at Sultan Idris Education University (UPSI)<br />PROBLEMS <br />Fasola Studio and Entertainment (Fasola) basically do not have any e-commerce, either to promote or advertise their services and product. This company only rely on traditional methods which is by telling others using business card and verbally about what they have and their promotions. However what made Fasola can survive until now is because of their close relation with the lecturer at UPSI. This is because these lecturers always rent their services like P.A systems to support and event outside Tanjong Malim. These lecturers also sometimes rent a space for extended hour of lesson to cover up which lessons that need an extra hour of teaching. Furthermore the owner also has a good relation with the others UPSI students, because of that they come and pay a visit at Fasola and jamming couples of times a week. <br />Tanjong Malim’s populations is not that compact as compared to the others city nearby like Kuala Lumpur and Ipoh, basically the population of Tanjong Malim are filling up by UPSI’s students. As for Fasola in order to survive and expanding, they need to grab this opportunities. Based on observation made, in Tanjong Malim, Fasola is the only studio that offers a sufficient accommodation for a jamming session, furthermore most of UPSI’s student are youngster and they like music, the problems is the existence of Fasola is not been realized by these students, this is because of lack of promotion available and there is almost no attempts to promote Fasola via online by the owner. <br />Fasola should know that, most of UPSI students have a laptop, computers to do their assignment and they be with their laptop more than they spend time with their boyfriends and girlfriends, plus UPSI’s campus and residential are equipped with internet connection, so basically these students will use the internet connection to find information about their assignment, visiting their social network web site, reading blog and watching video online and much more. Taking these opportunities, Fasola suppose to publish their services. Let the community in UPSI and Tanjong Malim know about the existence of Fasola and at the same time provide them with the sufficient information about Fasola, so that they know where to go during weekend since there is nothing much going on at Tanjong Malim during weekend. <br />Since both husband and wife which is the owner is persuading their first degree at UPSI, so they don’t have a lot of time to promote their business in a proper ways, furthermore the process of promoting business involving financial issues, since it is expensive, so that one of the reason that Fasola faced when it come to promote and advertise their business. Furthermore their knowledge about information communication technology is limited or in the other word they are not information technology savvy. <br />SOLUTIONS<br />Our formula to solve Fasola is; Facebook + YouTube = Profit, with the advantages and popularity of both platform our team very confident that Fasola will felt the differences. As for facebook our team registered Fasola under Fasola SdnBhd account, as for YouTube, Fasola is registered under FaSoLa Studio. For more information about these powerfull advertising tools, please refer the following explanation<br />Facebook for Fasola SdnBhd<br />Name: FasolaSdnBhdDate Released: April 4, 2011Friends: 91Album: 4 Albums URL: http://www.facebook.com /profile.php?id=100002275400249<br />Figure 5.1: Fasola SdnBhd facebook’s account<br />Figure 5.2 : The promotion campaign for Fasola servicesFigure 5.3 : New business card for Fasola<br />Figure 5.4 : The founder of FasolaFigure 5.4 : The equipment and accommodation provided at Fasola<br />YouTube for FaSoLaStudio<br />Name: FasolaStudioDate Released: April 14, 2011Subscriber : -Video: 1URL: http://www.youtube.com/user/Fasola Studio<br />Figure 5.5: FasolaStudio’s channel at YouTube’s account<br />Figure 5.6: Video capture for Fasola taken from it official channel at YouTube’s account<br />FLOW OF ACTIVITIES<br />At the beginning of this project our team comes across two businesses that suitable for this project the first one is Tanjong Malim Gymnasium and Fasola Studio and Entertainment. After discussion in term of what our team capable to do in order to help them to have an e-commerce and the cooperation given by the owner, Fasola was selected, one of the reason of this selection because our team already know the owner of Fasola, furthermore they do not have any advertising via online. Other than doing this project, our group also wants to help and supports our friends (the owner of Fasola) to have an e-commerce. <br />Our team are observing Fasola location on Friday, March 4, 2011 and having our first interview with Mr.Ridzwan Bin Saliman on Saturday, March 5, 2011 at 11.30 am. Based on the interview session our teams are looking at the business orientation, their product, services, what they have, what they want to have, their performance, file system, management, equipments, the environment, sound system, rent system and so on which related. During the interview session our team also asked about what kind of e-commerce that he want, he mentioned that he don’t have any specific needs but it is enough if our team can help him to promote his business and he is very thankful because our team willing to help to promote Fasola. The owner are given all his trust for our team to develop e-commerce for Fasola<br />As our team discuss we first decided that we are going to develop a blog for Fasola. In the blog we will include all information about Fasola from the product and services until who is the owner and promotions. However after some research made, our team come with a new decision which is more effective, efficient, easy, saving cost, time, energy and in other words better in every aspects as compared with having a blog. Our team has decided to have a group for Fasola studio in a Facebook. <br />Our team launched Fasola first Facebook group under Muhammad Anwar Bin Abdul Halim account (Anwar Hallimberth). In this group, all promotions about Fasola are uploaded. At the beginning, Fasola group did not have any member since our team needs to work on all information including new promotions. In order to promote Fasola effectively our team decided to design each of the promotion offered in a attractive ways. Instead of just write down the promotion, our team decided to have some sort like campaign for Fasola. Via campaign all of the promotions can be delivered in a very attractive ways. Refer to following figure to analyze on the group and it first campaigns for Fasola studio in Facebook group. <br />Figure 6.1: Fasola_Studio’s group in facebook account under Anwar Hallimberth account.<br />Figure 6.2: Earliest promotion for Fasola_Studio’s group in facebook<br />At that time, in a Fasola Facebook group our team notifies with one disadvantage of having a group in Facebook for Fasola, the problems is, since each promotion for Fasola are made uniquely, there is a problem to group it or locate all the promotions campaign in a folder. This is because in a group in Facebook, they did not provide a photo album features, because of that all of the campaigns are all over the group’s wall. This problem may cause future group members or customers not know all of the campaigns are actually provide by the Fasola. This is ineffective because our team objective is to promote Fasola and it services. <br />After some discussion made among group members, our team have decide on to have an account for Fasola. This account is the same with an individual account. The problems with this is, during the registration process Fasola Studio’s name was not accepted, after trying so many times our team come with a decision to have an account for Fasola with Fasola SdnBhd name. In order to improve our promotion campaign our team also improving our campaign promotion as follow;<br />Figure 6.3: Promotion for Fasola SdnBhd account in facebook<br />In order to promote Fasola, our team decided to have more than a promotions, our team also provide the equipment, accommodations, and founder and design a new company logo as well as their business card. Our team want the community is Tanjong Malim and all over the world about Fasola inside and outside. All of the information are delivered in an attractive ways because our team want to have an exclusive ways of promoting Fasola, because of that all of the campaign form in a *.jpeg format. These campaigns are not only for online purposes, it is also printable and can be distribute all over Tanjong Malim and more places. <br />Fasola is basically about music, our team have come out with a brilliant idea to have a promotion with a sound, because of that our team develop a video to promote Fasola. The earlier idea is to upload the video at the Facebook account, but when it come to video there is no doubt the best place to allocate a video promotion is YouTube, because of that we also registered on behalf of Fasola to have an account at YouTube, their account is register under FaSoLa Studio. Our team also in a process of uploading the video captured during jamming session and any events involving Fasola. <br />PRESENTATION TO USER<br />Facebook can do almost everything to connect people with others. Taking advantages of facebook’s features, the process of presenting FasolaSdnBhd (facebook account) and FasolaStudio (YouTube) account are made via Facebook by adding both founders as friends. On Monday, April 4, 2010 our teams add both accounts which are Ridzwan Saliman and Qaseh Maria as friends in Fasola Sdn Bhd’s account. By adding them, there are notified about the existence of Fasola’s facebook account. <br />Via facebook’s message features our team given the owner of Fasola studio a username and password, gmail account, YouTube’s channel username and password. Basically our team is using a facebook itself as a platform to present this account to the owner, since the owner is busy with their final project and musical events. Instead of using traditional ways of presenting the product to the customer, our team has decided of using the facebook itself. <br />Our team using message features to inform the owner of Fasola about this account, they both are the earliest person our team adds. By adding them, they know that the Fasola account is ready to be published and advertised across Tanjong Malim and all over the world via facebook. <br />Figure 7.1: Interface use via facebook using message features <br />Based on the information given for both of them, our team is receiving a very good feedback from them. They are very satisfied with the output. Refer to the following figure for more information. <br />Figure 7.1: Compliment given by the owner via facebook using comment feature. <br />Figure 7.2: Compliment given by the owner via facebook using comment feature<br />PROMOTIONS<br />As for promotions, facebook already had various kind of features to make the promotions process for Fasola becomes easy and effective. <br />Tagging<br />Fasola can identify their friends in a photo by tagging the image. A tag will link to the profile of the tagged friend and cause the photo to display in the photos section of their profile. The five most recently tagged photos will also appear at the top of the profile. Fasola can only tag your friends in photos, but you can tag any photo you are able to view. If you tag a photo that was not uploaded by a friend, the owner of the photo will need to approve the tag. This is a very good approach for promotion purpose for Fasola. <br />Like<br />"Like" is a way to give positive feedback or to connect with things Fasola care about on Facebook. Fasola can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook. Fasola can also connect to content and Pages through social plugins or advertisements on and off Facebook. Like allows Fasola to get connected with a community and their potential customers. <br />Wall Post<br />The Wall is a place to post and share content with all of Fasola friends.  Wall post allows Fasola sharing with a broad audience of facebook’s user and Fasola’s friends. Use the share menu that's located at the top of your home page and profile to let others know what Fasola wants them to know such as new promotions, news, and updates. Via this features, Fasola can update status and share photos, videos, links and other application content. Things shared will appear as posts on Fasola profile, and can appear in News Feed, where others can also see it and that is how updates, news and information can be promote via Facebook.<br />Add as friends<br />Search for your friend’s profile using the search bar at the top of your profile. Find the person Fasola know and click on the "Add as Friend" button to the right of their profile name. A friend request will be sent to that person. Once they confirm that they actually are friends with Fasola, they will show up on your friends list and they can start communicate and received your news feed and get to know your information<br />Messages <br />Initiate a message in any of the following ways:<br />Click the "Message" button at the top right of your friend's profile.<br />Select "Messages" in the left column of your home page, and click the "+ New Message" button. Enter the name of your friend or an email address.<br />Click the message icon at the top left of your home page to open a preview of your most recent messages, and select the "Send a New Message" link. Enter the name of your friend or an email address.<br />Type your message.<br />Click "Send." The person or people to whom you sent the message will be notified by email or the next time they log in.<br />Chat<br />You can see which friends are online by clicking the Chat menu at the bottom right of any Facebook page. A green dot will appear next to a friend who is online and available to chat, and a moon will appear next to a friend who is currently idle. To send a Chat message, simply type your message and then press "Enter" or "Return" on your computer keyboard. Please note you can only message with your confirmed friends using chat. This is one ways Fasola can do in order to get in touch with their friends. <br />Basically there are much more facebook can do to promote and let the world know about Fasola, as for example refers to the following features to know what Facebook capable of doing;<br />REFLECTIONS<br />Based on this project the reflection that we can made is in term of how we see things differently, think positive and act positively. Previously when we are communicating via facebook, basically we are talking about our daily life, our student life, in other words we are having an ordinary communications. However after completing this project our team look facebook in different kind of perspectives. Facebook can be a very powerful tool to advertise company products, especially small company like Fasola with a small budget to have an ordinary advertisement like publishing in newspaper and so on. Taking advantages of facebook effectively may bring differences in a good way towards certain companies. <br />Our team applying this formula: Facebook + YouTube = Profit. Our team comes across with this formula when we did our research about web 2.0, which are Facebook and YouTube that lead in their own categories. Another thing to consider is, both of these platforms are free and people are already familiar with it, so the effectiveness and usability of these platforms are guaranteed. Our team approach is making complicated things easy instead of making easy things complicated. Holding to that approach instead of having a blog, a web site or any other ways, we choose the best out of the best which is the combination of Facebook and YouTube, what else these others can ask for more.<br />Our team also realizes having a good product and services is not enough for a company to stand strong; correct advertising and advertising channel need to be allocated into a very serious consideration. Without promotion and advertising, a business can sink easily. Creative thinking with correct advertising as well as good product and services can be a very competitive value for a business to stand tall. Our team also think, in order to survive in business industry, e-commerce is one of the best ways to be adapted; it’s time to change people!<br />REFERENCES <br />Macmillan English Dictionary, for advance learners, new edition. (2007). Text © A&C Black Publishers Ltd. Oxford, United Kingdom <br />Shelly, Cashman ,Vermat. (2008). Doscovering Computers 2008, Thomson Course Technology, USA. <br />Efraim Turban and Linda Volonino. (2010). Information Technology for Management, Wiley, United States. <br />