Group Project 1: <br />Social Software Initiative in Tanjong Malim<br />Description: Tanjong Malim is an expanding community in Perak with mix of government servant, private and local. There are burst of business setting up companies catering to the people of Tanjong Malim, especially, UPSI's student community. There is a strong interest to expand the business by introducing new business model which use online business to reach a wider customers. Currently, there are no social software initiative carry out in Tanjong Malim and the gap need to be address immediately in order for these business to survive in long term.<br />Task: <br />Your teams are required to introduce a social software initiative towards the business community in Tanjong Malim. Please chose a suitable web 2.0 application that you team thinks can be use to promote and sell products from the companies in Tanjong Malim. You team will do a business environment study of the social software which can comes in the form of an e-commerce or other social software prospect in Tanjong Malim, before selecting a one or few companies to embark in this project. You team are expected to show that the social software had the potential for the business to sustain their business. At the end of the semester your team need to give presentation on your project and make your report of not more than 20 pages reports.<br />Presentation: <br />Prepare a presentation on what you have discovered and present it to the classroom using the format above. Your presentation should take between 30-40 minutes.<br />CONTENTS TOC o "1-3" h z u 1.0INTRODUCTION PAGEREF _Toc290642208 h 31.1 Facebook PAGEREF _Toc290642209 h 41.2 YouTube PAGEREF _Toc290642210 h 52.0OBJECTIVES PAGEREF _Toc290642211 h 63.0COMPANY PROFILE PAGEREF _Toc290642212 h 74.0PROBLEMS PAGEREF _Toc290642213 h 95.0SOLUTIONS PAGEREF _Toc290642214 h 115.1 Facebook for Fasola SdnBhd PAGEREF _Toc290642215 h 115.2 YouTube for FaSoLaStudio PAGEREF _Toc290642216 h 156.0FLOW OF ACTIVITIES PAGEREF _Toc290642217 h 177.0PRESENTATION TO USER PAGEREF _Toc290642218 h 218.0PROMOTIONS PAGEREF _Toc290642219 h 239.0REFLECTIONS PAGEREF _Toc290642220 h 2710.0REFERENCES PAGEREF _Toc290642221 h 28<br />INTRODUCTION<br />Nowadays e-commerce is no strangers to the business environment, every now and then at every aspects of world business person are talking about e-commerce. What is e-commerce actually? What e-commerce capabilities to improve and enhance once business flows of activities? What is difference between e-commerce and e-business? and many more question occur when e-commerce term pop out for those who are information technology dummies. <br />According to Shelly Cashman Vermaat (2010), e-commerce is short for electronic commerce, a business transaction conducted over the web. Macmillan English Dictionary, second edition (2007), e-‘commerce noun [U] BUSINESS the activity of buying and selling goods on the internet. John Wiley and Sons (2010), electronic commerce is the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the internet; business conducted online. According to John Wiley and Sons (2010), E-business refers to a broader definition of e-commerce, not just buying and selling of goods and services, but also serving customers, collaborating with business partners, conducting e-learning, and conducting electronic transaction within an organization.<br />Currently having a business over the internet or e-commerce is not as difficult as it used to be. There are plenty of web sites with a templates, programs, scripts, feeds, and so on available to be apply to make the process of having an e-commerce becomes easy, effective, accurate, works and the most important is bring back advantages to the company in a form of benefits, competitive values, assets, profits and whole lot more. Previously when it comes to e-commerce, one of the compulsory features is transaction over the internet, but now e-commerce can be only about advertising; to the extent of adverting the product and services over the internet. The only concern for this matter is how effective the advert and it capabilities to advertise certain product. <br />The effectiveness of the advert can be measured by the company’s performance. One of the most popular advertising channels which is cheap, effective, efficient, fast, and worldwide is the Facebook. Nowadays, everyone has Facebook’s account, young, old, rich, pour, intelligent, professional, supporting worker and more and goes along with it, is the You Tube. You Tube is a video hosting web site which is a very effective advertising channel, according to number of visits per day. More information about both powerful advertising platforms, refer to the following explanation. <br />1.1Facebook<br />428625187960 <br />Name : Facebook Founder: Mark Zuckerberg , Eduardo Saverin, Dustin Moskovitz, and Chris HughesUser: 600 million active in January 2011Launched : February,4th 2004URL: http://www.facebook.com<br />Facebook’s Brief Description<br />According to Wikipedia (2011), Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.<br />A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace. Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?" Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors in October 2010. According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account.<br />1.2YouTube<br />42862519685<br />Name : YouTube Founder: Steve Chen, Chad Hurley and Jawed KarimVisit/Day: 100 million visit per dayLaunched : February 14, 2005URL: http://www.youtube.com<br />YouTube’s Brief Description<br />According to Wikipedia (2011), YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005.<br />The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program.<br />Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.<br />OBJECTIVES<br />The general objective of this assignment is to analyze the effectiveness of media used in order to have an e-commerce. Media is referring to the platform use to conduct, organize and manage a company e-commerce. As for Fasola Studio and Entertainment, the team already decided to use a combination of the most powerful platform for advertising; which is a social network web site; Facebook and YouTube. <br />The specific objectives of this assignment are;<br />
To advertise services offers by Fasola, Studio and Entertainment via Facebook and YouTube.
To promote Fasola Studio and Entertainment via Facebook and YouTube.
To enable Fasola, Studio and Entertainment connected with customer via Facebook and YouTube
To identify the effectiveness of Facebook and You Tube in order to advertise Fasola Studio and Entertainment business and services.