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How to Conquer your Post-Election Data Chaos with the Cicero API
 

How to Conquer your Post-Election Data Chaos with the Cicero API

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This presentation has minimal words and lots of visuals (like any good presentation, though less interesting on slideshare!). If you would like to see the slides in context with audio, watch the ...

This presentation has minimal words and lots of visuals (like any good presentation, though less interesting on slideshare!). If you would like to see the slides in context with audio, watch the Youtube video at: http://www.youtube.com/watch?v=B03WDe41uQg

Held on December 14, 2012, this webinar takes a look at five "data chaos" factors that many nonprofits and political advocacy groups are facing after the 2012 US elections. For each, we discuss ways that organizations can mitigate these challenges through district-matching, spatial analysis, technology, and the Cicero API for address-based elected official contact information.

For more info, visit http://www.azavea.com/cicero

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How to Conquer your Post-Election Data Chaos with the Cicero API How to Conquer your Post-Election Data Chaos with the Cicero API Presentation Transcript

  • How to Conquer Your Post-Election Data Chaos with Cicero 340 N 12th St, Suite 402 Philadelphia, PA 19107 215.925.2600 info@azavea.com www.azavea.com/cicero
  • About Us Andrew Thompson Community Evangelist athompson@azavea.com 215.701.7689 Maya Gutiérrez Product Manager, Elections & Politics mgutierrez@azavea.com 215.701.7684
  • About Azavea• Founded in 2000• 30 people• Based in Philadelphia – Boston office• Geospatial + web + mobile – Software development – Spatial analysis services
  • Research-Driven • 10% Research Program • Academic CollaborationB Corporation • Pro Bono Program • Donate share of profits • Projects w/ Social Value • Open Source
  • Clients, Industries and Partners• Social and Human Services• Arts and Humanities• Elections & Politics• Land and Water Conservation• Public Health• Economic Development• Public Safety• Municipal Services
  • Agenda• Brief Cicero Overview• 5 “Data Chaos” Factors: – New Officials-Elect and New Districts – Fewer emails, more forms, more social media – Matching constituents to legislators for events – National, state, and local level changes – Make your issue relevant to new audiences• Questions
  • An API and batch-geocoding service foraddress-based district matching and public official contact information
  • API: GeocodingAssign latitude/longitude coordinatesto your addresses
  • API: District MatchingUse address-level geocoding - the most precise(and easiest!) method of geocoding - for yourdistrict matches
  • Post-Election Data Chaos Factor #1:New Officials-Elect and New Districts
  • We all know who won the election…Image credits:Ann Wagner – Wikipedia.orgBarack Obama – WhiteHouse.gov, through Cicero APIBrian Sims – www.legis.state.pa.us
  • …but do you know where? Previous Congressional Districts Congressional District 3 82nd Drive and Cascade Hwy Clackamas, OR 97015 Congressional District 5 http://gov.oregonlive.com/Congress/districts/
  • …but do you know where? New Congressional Districts Congressional District 3 82nd Drive and Cascade Hwy Clackamas, OR 97015 Congressional District 5 http://gov.oregonlive.com/Congress/districts/
  • Even if the incumbent won, yourconstituents’ representatives have changed!
  • How can Cicero help?
  • Updated year round by hand
  • Azavea’s Redistricting Backgroundhttp://www.redistrictingthenation.com/whitepaper.aspx
  • 1. New Officials-Elect and New Districts Post-Election Data Chaos Factor #2: Fewer officials with public emails, More officials with contact forms, More officials with social media
  • Example: Robert Brady, PA-1https://brady.house.gov/contact-me/email-me
  • Example: Robert Brady, PA-1https://brady.house.gov/contact-me/email-me
  • Example: Robert Brady, PA-1https://brady.house.gov/contact-me/email-me
  • …meanwhile, social media is gaining importance…
  • Same Example: Robert Brady, PA-1
  • Effective at the Local Level
  • How can Cicero help?
  • We keep track of it all!
  • Staterep.me
  • 1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social media Post-Election Data Chaos Factor #3:Matching Constituents with Legislators for In-Person Advocacy Events
  • In-Person Advocacy WorksImage credits:midcountymemo.com,www.csba.com,www.hsvma.org
  • …but it’s most effective whenconstituents are matched to their officials!
  • So how can you avoid this…Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org
  • …and do it this way instead…Image credit: www.flickr.com/photos/prettycleverevents/5260913978
  • …with this?
  • Cicero Batch-Geocoding
  • Step 1: Registration before event
  • Step 2: Send your list to us
  • Step 3: We’ll match attendees to officials!
  • 1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social media3. Matching constituents to legislators for events Post-Election Data Chaos Factor #4:We didn’t just elect the President and US Congress…
  • Local, state level officials
  • They affect you, but are covered far less
  • Just after an election is the perfect time to engage constituents and let them know! …How can Cicero help?
  • Cicero Started from a Local NeedImage credit: neastphilly.com
  • We’ve Since Expanded
  • 1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social media3. Matching constituents to legislators for events4. National, State, and Local level changes Post-Election Data Chaos Factor #5: Making your issue relevant
  • Whole ton of causes!Image credits:sparkaction.org, washingtonpost.com, cbsnews.com,thinkchangepakistan.wordpress.com, trinaisakson.com
  • Why pick yours?
  • How is this part of Data chaos?
  • People care about where they live!
  • Neighbors, Local Environment, Schools Image credits: southphillyblocks.org, parade.com, wikipedia.org
  • And Cicero can help with…
  • Watersheds, Schools, Police, Census Image credits: twitter.com/phillypolice, census.gov, studentsinaction.org
  • Using Spatial Analysis for Advocacy
  • 5 Factors:1.New Officials-Elect and New Districts2.Fewer emails, more forms, more socialmedia3.Matching constituents to legislators forevents4.National, State, and Local level changes5.Making your issue relevant to newaudiences with spatial analysis
  • Questions?
  • About Us Andrew Thompson Community Evangelist athompson@azavea.com 215.701.7689 Maya Gutiérrez Product Manager, Elections & Politics mgutierrez@azavea.com 215.701.7684
  • How to Conquer Your Post-Election Data Chaos with Cicero 340 N 12th St, Suite 402 Philadelphia, PA 19107 215.925.2600 info@azavea.com www.azavea.com/cicero