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KFC swot analysis

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SWOT analysis

SWOT analysis


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  • 1. SWOT ANALYSIS Presented by Group 8 •Ayub Mukhtar •Irfan Alam •Danish Hameed •Asadullah Imran •ZafaryabMehdi
  • 2. KFC SWOT ANALYSIS
  • 3. Overview Of KFC • KFC is the world's most popular chicken restaurant chain, specializing in Original Recipe • Founded by Colonel Harland Sanders in 1952. • More than 11,000 outlets in 85 countries and territories around the world. • They serve 8 million customers each day.
  • 4. Strengths - Internal • KFC is the 2nd largest food seller next to McDonald. • Generate $1B revenue each year. • Very strong Internationally :UK, Middle East Thailand, China, Japan, Korea, Mexico. • Ranks highest among all chicken restaurant chains for its convenience and menu variety. • KFC Hygiene policy, availability of fresh product all time give him good reputation among all restaurant.
  • 5. Weaknesses - Internal • Rapidly increase of food prices are unaffordable for middle class people. • Weak in advertising its product. • Due to sale drop. KFC bear the daily lose of ready first foods and unable to maintained quality product. • Have very few own activities in KFC franchisees.(coping other ideas). • Coordination among . • Lack of focus on R&D. • Lack of relationship building with employees, customers and suppliers
  • 6. Opportunities - External • Increase in U.S median income. • Increase delivery services. • Chicken is more reliable and healthy as compare with cow meat. • Replace home meals very quickly. • Introduce new products like fish and deals menu that attracts customers.
  • 7. Threats - External • High prices on products . • about 83 out of 100 competitor. • Cloistral in deep fried chicken make customer unsatisfied. • Increase wage rate directly affect menu prices. • changing customer demands. • Quality of service focus.