Evaluating tourists’ experience in Ethiopia › Based on visitors opinion posted on travel blogs. Provide managerial implication to monitor tourist experience › Based on the result evaluatedSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Experience as a competition strategy › (Gilmore & Pine 2007; Andersson 2007; Oh, Fiore & Jeoung 2007; Tung & Ritchie, 2011; Dalton et al. 2009) › Volo (2009, proved the way out › Though it is expensive, it is valued(Binkhorst 2009) experience as a marketing motto › What is experience in tourism all about? › (Ooi 2003)…found out it is difficult › And Volo (2009)…. Tourism is market place of experience › Andersson (2007) …..providing input for experienceSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
How? › Gilmore and Pine (2007)….”. ….being real, original, genuine, sincere, and authentic” › …. staging meaningful experiences (Tarssanen 2009). › But, experience designers ……intuition, on copying best practices w/c is a problem and tourists are not included (Binkhorst 2009).Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
if we know as we have to consider tourist as a partner in the experience design process › Why not identifying factors that determine tourist experience ………….. › Identifying those factors has been tried in the service industry (Magnini 2011), though it was just positive aspect › And in Holiday experience (Kim et al. 2010)Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
What factors determine the experience (type: meaning negative or positive) that tourist encounter in Ethiopia? › What experience are tourist communicating about their visit to Ethiopia? › What measures must Ethiopian DMOs consider to provide and maximize tourists’ experience?Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Unobstructive methodology is chosen to answer the research question › Allan and Emma (2003)…extensively used by historians than business fields › traditional research methodologies depend On protocol dictated by the researcher’s objectives (Volo 2009)Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Sampling › purposive sampling is taken which means Datum are selected because of some characteristic (Patton 1990) used the term “Travel Blog” Brin and Page (1998)…Google’s PageRank algorithm ranks documents based on popularity January 26…www.travelblog.org is selected About Ethiopia 1015 found and downloaded in to word fileSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
travel blogs which are spam (commercial, personal description, etc) will be eliminated Pictures and their description will not be part of the Analysation Only travel blogs that has something with research question will be analyzed Content will be grouped in to themes to answer the research question, Content analysis and word Frequency will be used with the help of Nvivo version 9Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
TRAVEL BLOGS AND THE IMPLICATIONS FOR DESTINATION MARKETING (Bing et al. 2007) Development of a Scale to Measure Memorable Tourism Experiences (Kim et al. 2010) Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists (Volo 2010)Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Positive and Negative tourist experience in Ethiopia Factors that determine tourists experience will be identified Constructive managerial implication to DMOs of Ethiopia will be providedSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
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