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Understanding the  Tourist Experience in Ethiopia
 

Understanding the Tourist Experience in Ethiopia

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The very funny first draft of my Master Thesis presented to my classmates for comment.

The very funny first draft of my Master Thesis presented to my classmates for comment.

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    Understanding the  Tourist Experience in Ethiopia Understanding the Tourist Experience in Ethiopia Presentation Transcript

    • IMT-E M2010 Author: Aysheshim Tiruneh, B.A # 1010649040 [atiruneh.imte-m2010@fh salzburg.ac.at] Supervised by Prof. Roman Egger (Phd.) June 2012Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  Chapter 1. Introduction  Chapter 2. Methodology  Chapter 3. Literature Review  Chapter 4. Results  Chapter 5. Discussion  Chapter 6. Conclusion  Chapter 7. ReflectionSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  Evaluating tourists’ experience in Ethiopia › Based on visitors opinion posted on travel blogs. Provide managerial implication to monitor tourist experience › Based on the result evaluatedSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  Experience as a competition strategy › (Gilmore & Pine 2007; Andersson 2007; Oh, Fiore & Jeoung 2007; Tung & Ritchie, 2011; Dalton et al. 2009) › Volo (2009, proved the way out › Though it is expensive, it is valued(Binkhorst 2009)  experience as a marketing motto › What is experience in tourism all about? › (Ooi 2003)…found out it is difficult › And Volo (2009)…. Tourism is market place of experience › Andersson (2007) …..providing input for experienceSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  How? › Gilmore and Pine (2007)….”. ….being real, original, genuine, sincere, and authentic” › …. staging meaningful experiences (Tarssanen 2009). › But, experience designers ……intuition,  on copying best practices w/c is a problem  and tourists are not included (Binkhorst 2009).Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  if we know as we have to consider tourist as a partner in the experience design process › Why not identifying factors that determine tourist experience ………….. › Identifying those factors has been tried in the service industry (Magnini 2011), though it was just positive aspect › And in Holiday experience (Kim et al. 2010)Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  What factors determine the experience (type: meaning negative or positive) that tourist encounter in Ethiopia? › What experience are tourist communicating about their visit to Ethiopia? › What measures must Ethiopian DMOs consider to provide and maximize tourists’ experience?Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  Unobstructive methodology is chosen to answer the research question › Allan and Emma (2003)…extensively used by historians than business fields › traditional research methodologies depend  On protocol dictated by the researcher’s objectives (Volo 2009)Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  Sampling › purposive sampling is taken which means  Datum are selected because of some characteristic (Patton 1990) used the term “Travel Blog” Brin and Page (1998)…Google’s PageRank algorithm ranks documents based on popularity January 26…www.travelblog.org is selected About Ethiopia 1015 found and downloaded in to word fileSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  travel blogs which are spam (commercial, personal description, etc) will be eliminated Pictures and their description will not be part of the Analysation Only travel blogs that has something with research question will be analyzed Content will be grouped in to themes to answer the research question, Content analysis and word Frequency will be used with the help of Nvivo version 9Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  TRAVEL BLOGS AND THE IMPLICATIONS FOR DESTINATION MARKETING (Bing et al. 2007) Development of a Scale to Measure Memorable Tourism Experiences (Kim et al. 2010) Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists (Volo 2010)Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
    •  Positive and Negative tourist experience in Ethiopia Factors that determine tourists experience will be identified Constructive managerial implication to DMOs of Ethiopia will be providedSalzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu