<ul><li>THE EFFECTS of SOCIAL MEDIA on TOURISM The Gezgins 2.0 </li></ul><ul><li>Ayşe İyigün 108604144 </li></ul><ul><li>E...
ONCE UP ON A TIME…. <ul><li>Ask friends to find destinations or hotels to go </li></ul><ul><li>Hit the road to be adventur...
NOW A DAYS… <ul><li>Take suggestions from people they  know  and also from people they  don’t know  all around the world v...
YOUTUBE
FLICKR
GOOGLE MAPS
TRIPADVISOR
BLOGS
FACEBOOK & TWITTER
ETS – DIGITAL CAMPAIGN
VIDEO
 
USE OF SOCIAL MEDIA  <ul><li>Traditional  </li></ul><ul><ul><li>Old aged </li></ul></ul><ul><ul><li>No trust </li></ul></u...
ADVANTAGES <ul><li>Lots of comments (+/-) </li></ul><ul><li>Video and picture  </li></ul><ul><li>comparison </li></ul><ul>...
DISADVANTAGES <ul><li>Lots of comments (+/-) </li></ul><ul><ul><li>Mostly “-”  </li></ul></ul><ul><li>Missing the older ag...
SOCIAL MEDIA AND COMPANIES <ul><li>Specify your target  </li></ul><ul><li>Talk to your customer </li></ul><ul><li>Be where...
 
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the gezgins 2.0 presentation

  1. 1. <ul><li>THE EFFECTS of SOCIAL MEDIA on TOURISM The Gezgins 2.0 </li></ul><ul><li>Ayşe İyigün 108604144 </li></ul><ul><li>Evren Aktaş 109604029 </li></ul><ul><li>İlknur Çiğdem Varoğlu 108604041 </li></ul>
  2. 2. ONCE UP ON A TIME…. <ul><li>Ask friends to find destinations or hotels to go </li></ul><ul><li>Hit the road to be adventurous </li></ul><ul><li>tour guides’ suggestions </li></ul><ul><li>Choose where ever tour operators suggest </li></ul><ul><li>news papers </li></ul><ul><li>tourism magazines </li></ul>
  3. 3. NOW A DAYS… <ul><li>Take suggestions from people they know and also from people they don’t know all around the world via; </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Google Maps </li></ul></ul><ul><ul><li>Tripadvisor.com </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  4. 4. YOUTUBE
  5. 5. FLICKR
  6. 6. GOOGLE MAPS
  7. 7. TRIPADVISOR
  8. 8. BLOGS
  9. 9. FACEBOOK & TWITTER
  10. 10. ETS – DIGITAL CAMPAIGN
  11. 11. VIDEO
  12. 13. USE OF SOCIAL MEDIA <ul><li>Traditional </li></ul><ul><ul><li>Old aged </li></ul></ul><ul><ul><li>No trust </li></ul></ul><ul><ul><li>Guarantee </li></ul></ul><ul><li>Digital </li></ul><ul><ul><li>Young </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Value opinions of others </li></ul></ul>
  13. 14. ADVANTAGES <ul><li>Lots of comments (+/-) </li></ul><ul><li>Video and picture </li></ul><ul><li>comparison </li></ul><ul><li>Saves time </li></ul><ul><li>Easy to reach information </li></ul><ul><li>Travelers rely on the previous customers` experiences </li></ul><ul><li>Low cost </li></ul>
  14. 15. DISADVANTAGES <ul><li>Lots of comments (+/-) </li></ul><ul><ul><li>Mostly “-” </li></ul></ul><ul><li>Missing the older aged population </li></ul><ul><li>Needs a department </li></ul><ul><li>Lack of qualified info </li></ul>
  15. 16. SOCIAL MEDIA AND COMPANIES <ul><li>Specify your target </li></ul><ul><li>Talk to your customer </li></ul><ul><li>Be wherever your customers are </li></ul><ul><li>Be one of them </li></ul><ul><li>Use all kinds of media channels </li></ul><ul><li>establish one to one communication instead of a corporate communication </li></ul><ul><li>Social media is a MUST however not enough alone by itself for the company </li></ul>

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