Using Social Media to Manage in an Emergency


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The first step to managing a crisis is to understand it. The second step is to have a framework in place that allows for a rapid response to the situation. In the past it has primarily been professional emergency responders who have performed both of these functions. But with social media, communities and those who serve them are now able to quickly determine what any given situation is and respond more effectively. This guide provides an easy, step-by-step guide to anyone responding to crisis.

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Using Social Media to Manage in an Emergency

  1. 1. How to respondto a crisisusing social mediaA guide published by Ustream and Ayoudo
  2. 2. The first step to managing a crisis is to find out what’s happeningThe second step is to have a framework in place that allows a rapid response to the situation.
  3. 3. The first step: find out what’s happening 1 Search Twitter 2 Find relevant hashtags Top tweets Miami flood @peter77 my socks are wet #flood @sarahng the beach looks like a lake #flood 3 Use hashtags to find photos and videos 4 Use hashtags to find live streaming videos LIVE #flood
  4. 4. The second step: rapid response 1 Upload photos and videos 2 Find or create a facebook page Flood Peter S. Red Cross my entire street is flooded! Help is on the way! 3 Use citizen help apps like ayoudo 4 Wait for emergency response teams volunteer Need people to help deliver food supplies 34km peterK I would like to help sanjay07 I would like to help
  5. 5. The impact of social mediaIn the past largely professionalemergency responders performedboth of these functions.But with social media, officials &citizens are now able to quicklydetermine what any given situationis and respond more effectively.
  6. 6. HistorySocial media has been part of theresponse in recent disasters.
  7. 7. HistoryIn 2004, Flickr users captured thedevasation of the Thailand Tsunami.
  8. 8. HistoryIn 2011,people usedFacebookand Twitter tocope duringthe Japaneseearthquake.
  9. 9. Limits of Facebook and Twitter• highly fluid, with emergency situations are In many cases, events changing rapidly.• becomingthe situation is stabilizing or Whether more dynamic social media provides a intelligence network that can be used by anyone with access to the Internet.• half knowing what is happening isisonly to But the battle. The next question what do next?
  10. 10. Get Help. Offer Help.Use these apps to get help and give help.Disaster Prep FEMA App Ayoudo Shelter View S.O.SThis app is available If you have an Android Available on the iphone The app can access up This app is onlyonly on the iphone. It device, this app gives and the web. Lets to 60,000 facilities that available on Android. Ithas information on first you information on what anyone ask for and offer can provide shelter and provides videoaid and CPR and is a you need to be ready for help to those in need. support in times of crisis. demonstrations andgreat tool to help ensure a emergency. Based on your location The system lets users instruction on the mostthat you are prepared the app will connect navigate using simple common emergencyfor a crisis. people trusted help in map interface. health responses such the area. as CPR.
  11. 11. Sign up to receive updates on new ways toRespond to a crisisusing social mediaA guide published by Ustream and Ayoudo
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