SING THEIR     SING TOGETHER     GAINING   OBTAINFAVORITE SONG   WITH YOUR FRIEND   SCORE      ITEM
MARKET SITUATION
CULTURAL CONTEXT        CORE OFFERThe cultural backdrop        The product  of our consumers            positioning       ...
CULTURAL CONTEXT        CORE OFFERThe cultural backdrop        The product  of our consumers            positioning       ...
CULTURALLY SOCIALIndonesia is basically a very socialcountry. Indonesians love to interactand be together in everything.
Very CollectiveBased on Hofstede Cultural Dimensions, Indonesia’s individualism score is only 14,lower even amongst neighb...
The social-ness of Indonesian is extended to their digital behavior. Indonesian is one of the major social media user in t...
INDONESIA :A SOCIAL NATIONIndonesians are social. Theirbehaviors and actions are drivenby their nature of togethernessand ...
CULTURAL CONTEXT         CORE OFFERThe cultural backdrop   The product positioning  of our consumers       that we want to...
WHY DO YOU USE SOCIAL GAMES?Social gamers were asked to choose why they enjoy participating insocial gaming. Most use soci...
Playing online game can gatherpeople, creating this scene of socialinteraction. A view of one person playingwhile other pe...
Driven by their social nature, online gaming is seen as a medium or activity of     togetherness, just like watching movie...
CULTURAL CONTEXT         CORE OFFERThe cultural backdrop   The product positioning  of our consumers       that we want to...
“Singing can help me relieve                                    my stress and also let me       “Singing is easy. It is no...
CULTURAL CONTEXT         CORE OFFERThe cultural backdrop   The product positioning  of our consumers       that we want to...
TOGETHER WITHUNLEASH THE SUPERSTAR IN EVERYONEAyoOke is more than just a singing game. It is a channelfor people to experi...
ABOUT
Gratis! Bisa Karaoke sepuasnya       Menguras kocekKaraoke kapan saja dan               Harus pergi ke karaoke clubdi mana...
Pastikan PC/laptop     Pastikan headset    Pastikan koneksimemenuhi spesifikasi   dan mic terpasang   internet menyala    ...
EVENT & ACTIVITY
Record your best performanceand upload it to Youtube- Battle Dance- Club Dance- Couple Club Dance- Beat-Cross- Rhythm Crash
You can be manyFashion    things in AyoOkeStylistInteriorDesigner
1. AYOOKE PLAY TO WIN   Main AyoOke dan dapatkan bonus hadiahnya!2. AYOOKE BEST MOMENT   Share best moment AyoOke di Faceb...
GOOD NEWS FROM US
AUDITION AYODANCE- Best Contributor II - Telkom                             - Best MMO Rhytm, Dance & Music (2009) - Kotak...
LINEAGE II                                               GRAND CHASE- Game Graphic 3D Terbaik (2008) - Indonesia Game Show...
COUNTER STRIKE ONLINE- Best First-Person Shooter (2012) - Majalah ChipSD GUNDAM CAPSULE FIGHTER ONLINE- Most Anticipated M...
Source: CHIP Awards 2012
THANK YOU
Q&A
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
Ayo oke slide (animated) ver1
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Ayo oke slide (animated) ver1

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Ayo oke slide (animated) ver1

  1. 1. SING THEIR SING TOGETHER GAINING OBTAINFAVORITE SONG WITH YOUR FRIEND SCORE ITEM
  2. 2. MARKET SITUATION
  3. 3. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product of our consumers positioning that we want to build CATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  4. 4. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product of our consumers positioning that we want to build CATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  5. 5. CULTURALLY SOCIALIndonesia is basically a very socialcountry. Indonesians love to interactand be together in everything.
  6. 6. Very CollectiveBased on Hofstede Cultural Dimensions, Indonesia’s individualism score is only 14,lower even amongst neighbor countries. (www.geert-hofstede.com)
  7. 7. The social-ness of Indonesian is extended to their digital behavior. Indonesian is one of the major social media user in the world.We Love to Facebook Country Mobile is Big There is currently 47,165,080 The social media prominence inTweet Facebook users in Indonesia, Indonesia is driven by the mobileIndonesia is currently the 5th currently the 4th biggest internet growth in Indonesia.biggest Twitter country in the Facebook country in the According to Nielsen’s Southeastworld, while Jakarta is world’s world.(www.socialbakers.com) Asia Digital Consumer ReportTwitter capital. 2012, 61% internet access in(www.mediabistro.com) Indonesia is done via mobile gadget. (www.jakartaglobe.com)
  8. 8. INDONESIA :A SOCIAL NATIONIndonesians are social. Theirbehaviors and actions are drivenby their nature of togethernessand interaction.
  9. 9. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to build CATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  10. 10. WHY DO YOU USE SOCIAL GAMES?Social gamers were asked to choose why they enjoy participating insocial gaming. Most use social games as a mean of friendly competition. Source: www.digitalbuzzblog.com
  11. 11. Playing online game can gatherpeople, creating this scene of socialinteraction. A view of one person playingwhile other people is watching the gameis very common in Indonesia.
  12. 12. Driven by their social nature, online gaming is seen as a medium or activity of togetherness, just like watching movies, karaoke, family dinner, etc.
  13. 13. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to build CATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  14. 14. “Singing can help me relieve my stress and also let me “Singing is easy. It is not“I love singing because by express my feelings.” Rus, 22 tiring like dancing. The worstsinging I can channel myemotion, whether I am sad, thing can happen is only sorehappy, excited, etc.” Cynthia, 24 throat.” Gita, 27
  15. 15. CULTURAL CONTEXT CORE OFFERThe cultural backdrop The product positioning of our consumers that we want to build CATEGORY CONSUMER INSIGHT The state of online The motivation that game in Indonesia we want to leverage
  16. 16. TOGETHER WITHUNLEASH THE SUPERSTAR IN EVERYONEAyoOke is more than just a singing game. It is a channelfor people to experience what it’s like to be a superstar.
  17. 17. ABOUT
  18. 18. Gratis! Bisa Karaoke sepuasnya Menguras kocekKaraoke kapan saja dan Harus pergi ke karaoke clubdi mana sajaBerkaraoke ria dengan jutaan Terbatas pada orang dikaraoke mania di seluruh dalam ruang karaokeIndonesiaBebas asap rokok Banyak asap rokokNyanyian kamu bisa direkam dan Tidak bisa share ke Youtubelangsung di-share di Youtube. Wow!
  19. 19. Pastikan PC/laptop Pastikan headset Pastikan koneksimemenuhi spesifikasi dan mic terpasang internet menyala minimum ke PC/laptop dan dapat berfungsi dengan baik
  20. 20. EVENT & ACTIVITY
  21. 21. Record your best performanceand upload it to Youtube- Battle Dance- Club Dance- Couple Club Dance- Beat-Cross- Rhythm Crash
  22. 22. You can be manyFashion things in AyoOkeStylistInteriorDesigner
  23. 23. 1. AYOOKE PLAY TO WIN Main AyoOke dan dapatkan bonus hadiahnya!2. AYOOKE BEST MOMENT Share best moment AyoOke di Facebook3. YUTUB IDOL Kompetisi menyanyi online!4. ROAD TO STAR Ajang mencari bakat AyoOke
  24. 24. GOOD NEWS FROM US
  25. 25. AUDITION AYODANCE- Best Contributor II - Telkom - Best MMO Rhytm, Dance & Music (2009) - Kotak Game- Game Online 3D Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2010) - Kotak Game- Game Casual Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2011) - Kotak Game- MMO Dance Favorit (2010) - Majalah Hot Game - Best MMO Rhytm, Dance & Music (2012) - Kotak Game- Best Casual Online Game (2010) - GameQQ
  26. 26. LINEAGE II GRAND CHASE- Game Graphic 3D Terbaik (2008) - Indonesia Game Show - Best Game (2011) - Asia Online Game Award- Best Graphic (2008) - Majalah Omega- Best Graphic (2009) - Majalah Omega- Best MMORPG (2009) - Majalah Omega
  27. 27. COUNTER STRIKE ONLINE- Best First-Person Shooter (2012) - Majalah ChipSD GUNDAM CAPSULE FIGHTER ONLINE- Most Anticipated MMO (2012) - Klik Game- Best Third-Person Shooter pilihan pemain (2012) - GameQQ
  28. 28. Source: CHIP Awards 2012
  29. 29. THANK YOU
  30. 30. Q&A
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