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Tips from a retired facebook app developer

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Talk I gave at the BarCamp 4 of Auckland (July 2010). …

Talk I gave at the BarCamp 4 of Auckland (July 2010).

I talk about lessons I have learned during my facebook years.

I give tips about how to start a facebook application, how to grow and retain your user base and other various Facebook strategy tips.

I hope you will find it useful.

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Transcript

  • 1. Tips from a retired Facebook app developer
    Aymeric Gaurat-Apelli
  • 2. Who am I?
    French .Net developer
    Readify consultant in Australia
    Turned into an entrepreneur thanks to Facebook
    current project: TaskArmy
  • 3. Why I may have a (interesting || different) point of view?
    I am French (let me explain )
    2 years
    6 languages
    15 applications
    3500 dollars a day
    1m users a day
    10m users reached
    20m page views a day
  • 4. Why ‘retired’?
    Volatile market
    Platform dependence
    API continuous changes
    Gaming business
    There is a thin line between entertaining people and wasting their time
  • 5. My mistakes
    Business ‘friend’ story
    Php story
    Underused emails
    Lost focus
    Cheaters
    Monetization/Optimization
    Money is a mind twister
  • 6. Strategy tips
    Make a game
    Listen and interact
    Target on ‘fresh’ markets
    Build a community
    Ask for their email addresses
  • 7. High potential apps
    RPG-type apps
    Fads
    Event related apps
    Poker app in French 
  • 8. Game features that worked for me
    Level system
    Progress bar
    Competition
    Against yourself
    Against your friends
    Against everyone weekly
    Against everyone in group
    In-app chat
    Limited amount of actions
  • 9. Watch out for cheaters!
    People have more time than you
    0.01% of the users can ‘pollute’ everyone else
    Smart vs lazy design
    Care for the community
    Tough challenge
  • 10. Launching your application
    Friends and family
    Ad networks
    Facebook ads
  • 11. Facebook ads
    Cheap-ish
    Avoid US, UK, Canada, Australia
    Scandinavian countries are your friends
    The power of the “Likes” criteria
    Start small
    Genetic algorithm
  • 12. Growing your userbase
    Email marketing is king
    User wall updates
    Page updates
  • 13. Questions?
    http://aymeric.gaurat.net
    @AymericG

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