Play FM & Sunny FM SWOT AnalysisInternal Environment Analysis:Strengths: Weaknesses:- Both cover a wide range of listeners - Some tastes are not fulfilled. tastes. - Highly contested market pie.- Strong image.- Decent experience in the work field.- Robust brand awareness.- Good market share.
Play FM & Sunny FM SWOT AnalysisExternal Environment Analysis:Opportunities: Threats:- Large targeted customer segment. - Strong, highly competitive competitors.- Strong demand. - Highly contested market.- Positive market trends. - Online/mobile is being used heavily by competitors.- Strong partners.- Still there’s room to utilize the online/mobile side.- Relatively stable economical/political/legislative climate.