Your SlideShare is downloading. ×
Play 99.6 & Sunny FM SWOT  Analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Play 99.6 & Sunny FM SWOT Analysis

642
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
642
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Play FM & Sunny FM Competition Analysis© Ayman Basheer, 2010
  • 2. Play FM & Sunny FM SWOT AnalysisInternal Environment Analysis:Strengths: Weaknesses:- Both cover a wide range of listeners - Some tastes are not fulfilled. tastes. - Highly contested market pie.- Strong image.- Decent experience in the work field.- Robust brand awareness.- Good market share.
  • 3. Play FM & Sunny FM SWOT AnalysisExternal Environment Analysis:Opportunities: Threats:- Large targeted customer segment. - Strong, highly competitive competitors.- Strong demand. - Highly contested market.- Positive market trends. - Online/mobile is being used heavily by competitors.- Strong partners.- Still there’s room to utilize the online/mobile side.- Relatively stable economical/political/legislative climate.
  • 4. Play FM & Sunny FM Competition Analysis By: Ayman S. Basheer E-mail : aymanbasheerfx@gmail.com Cell : +962-78-5839 887 P.O.Box : 7570 Amman 11118 Jordan© Ayman Basheer, 2010