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LUCID Customer Experience Design Model
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LUCID Customer Experience Design Model


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The LUCID model is a customer experience analysis & design model built upon the concept of connecting value / brand to customers through “smart” touchpoints. LUCID Model is crafted to understand your …

The LUCID model is a customer experience analysis & design model built upon the concept of connecting value / brand to customers through “smart” touchpoints. LUCID Model is crafted to understand your business thoroughly and understand how you interact with you customers, where we can explore the opportunities that we can make the perfect use of. While LUCID is anything but ordinary, I have taken it a further step ahead. Thanks to the creativity injection concept adopted in LUCID, now we can design an extraordinary experiences to our customers based on the world’s best and most effective creativity practices. More of excitement you can surely enjoy by checking out the LUCID model presentation here.

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  • 1. © Ayman Basheer 2012
  • 2. LUCID Model, When success means “WOW”!
  • 3. LUCID is a customer experience Brandanalyze & design model builtupon the concept of connectingvalue / brand to customersthrough SMART touchpoints. Smart Touchpoints
  • 4. SMART = We understand YOU
  • 5. LUCID gives you the tools you needto offer your customers smarttouchpoints, those touchpoints whichare TAILORED to your business andto your customers perfectly.
  • 6. Are you CONNECTED?
  • 7. To be connected is all about knowingwhat is your business, who are yourcustomers, how to reach them andhow the experience design connectsthe RING between all.
  • 8. The RING: Business Analysis
  • 9. The experience design process inLUCID is based on the mosteffective creativity injectionpractices out there, which makethe opportunities LIMITLESS!
  • 10. LUCID is an organic model as itscreativity practices are subject tocontinuous addition and upgrade.This enables LUCID to GROW overtime and ultimately increases itsvalue proposition.
  • 11. Special Thanks: Mr. Khaled Sadeddin Managing Partner at ADabisc Fusion Special thanks to you, my great mentor and my endless inspiration. Thank you for believing in me and supporting me through all the past years. Mr. Maher Kaddoura Businessman & Owner of Meydan Business Incubator My gratitude to you for offering me such an exceptional high-end experience at Meydan Business Incubator, which opened to me so much doors of amazing opportunities I’ve never dreamed of before.
  • 12. About The Model Developer: Ayman Basheer SMEs & Startups Business Consultant Ayman Basheer is an SMEs and Startups Business Consultant. He brings an international level experience in entrepreneurship, strategic planning and business development fields. Ayman’s expertise was deployed in many projects focusing on incubators models development, processes and tools development to a number of international organizations as, INJAZ Al-Arab and Aramex. Ayman enjoys a solid experience inherited by his prior role at Meydan Business Incubator as a Business Knowledge Manager. In addition, Ayman worked in the fields of strategic planning, business modelling and blueprinting, branding, market research, plus to funding and investment proposals development with a number of reputable entities, such as Al-Jude NGO, Retail Group Jordan and ADabisc- Qatar. Ayman acquired a diverse job experience started during attending university while working in real-estate marketing and sales field, and remarkably he got the ‘Consultant’ title at age of 24 as recognition of his work on INJAZ Al-Arab Incubation Program project. A graduate of the University of Banking and Financial Sciences (UBFS-JO), holding a B.S. in CIS with an honours degree.
  • 13. For more info, please you can REACH throughthe following: LUCID on Facebook (click here)Ayman BasheerMobile : +962 78 5839 887E-mail : aymanbasheerfx@gmail.comP.O.Box : 7570 Amman 11118 Jordan