Humans Of Amman - Brand Identity - BRANDA (the chosen identity)

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Best described as hip, energetic and colorfully cheerful. Designed by Ayham Basheer under Humans of Amman Brand Identity Project carried out by BRANDA. This proposal out of two was chosen to resemble Humans of Amman project identity.

About Humans of Amman:
A photography project by Ali Alhasani http://on.fb.me/mi20TT that aims to capture portraits of people around Amman, Jordan without focusing on gender, race or color to spread the sense of unity among the Jordanian society. Inspired from " Humans of New York http://on.fb.me/Vy04qf " and others, take a look at a list here http://bit.ly/VlF4iq. This project is run by other Jordanian photographers as well.

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Humans Of Amman - Brand Identity - BRANDA (the chosen identity)

  1. 1. Designed by: BRANDAworld
  2. 2. • Why the blue circle shape? Amman is a city full of vibes, different cultures and different people, that’s why we chose the circular shape. Circle represents the endless and infinitive reality just like our city Amman. We chose blue to be the major color of the logo because it re-presents trust and comfort.
  3. 3. • Why this font? We picked the font of Amman, because it’s already represents the identity of Amman and it has become a part of the Ammani culture.
  4. 4. • Why these colors? Humans of Amman logo is abundant with different colors and we specially selected these colors which are representing Amman through its logo. All these colors are going to be utilized giving different looks for the identity from while to while.

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