Social Media As A Recruitment ToolPresentation Transcript
Social Media as a Recruitment tool Aylin Ahmet www.twitter.com/AylinAhmet
“ Social media describes a new set of internet tools that enable shared community experiences, both online and in person. SM is a community of people with common interests who connect with one another to learn, play, work, organise and socialise. Communities can be large or small, local or global. They can be public or restricted to members.” Geoff Jennings, Online Recruitment Specialist
700,000,000 number of photos added to Facebook monthly
273.1 minutes on average spent watching online video each month
55% Internet users who have uploaded and shared photos
57% users who have joined a social network
93% people expect companies to have a social media presence
Sourced from: SlideShare Presentation by Marta Strickland
Social Media as a Recruitment Tool
Source of candidates
Builds and leverages off networks
Complements a company’s careers site (not to be used instead of a corporate careers site)
Engage in conversation with customers, suppliers and internal stakeholders
“ [Social Media] is NOT a Recruitment Strategy on its own. The key is to understand where the talent hangs out online and then develop a strategy to engage with them on their terms” Michael Specht, industry blogger
What does this mean to us? If candidates are using Social Media to find what they are looking for….. You need to get into the mind of candidates & how they search
Let’s examine some really cool Social Media trends…
What is Twitter?
Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates (known as tweets), which are text-based posts of up to 160 characters.
Sourced fromPew Internet and American Life Project - http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Twitter_Fall_2009_web.pdf
Twitter as a Recruitment tool
Advertise job opportunities
Network with industry leaders
Source of candidates
Employer branding tool
Reach a wider and passive audience
• Respond to comments, requests, feedback, complaints in real time
Follow discussion on various recruitment topics
Engage in conversation and headhunt talent
Company presence on Twitter
Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools
Aussie iconic brand Bushells have successfully created a group with a following of 8500 people who make comments and share ideas
The median age for Facebook is now 33, up from 26 in May 2008
Source: Pew Internet & American Life Project
“ Facebook is more than social networking, it’s a force for social action ” Mark Zuckerberg, founder
Seen by users as a credible extension of their resume and a way to research relevant industry information:
Search employees and target organisations
Join Groups to join in discussions and have access to industry information
Network with other industry professional
Contributing in discussion
Advertising job opportunities
Networking with prospective candidates/ clients/ colleagues
An online forum to share or browse PowerPoint Presentations or Word Documents either publicly or privately.
Search for webinar presentations or topics of interest
… But what makes Slideshare Social Media?
It is a highly measurable online tool
It allows you to become part of an online community to share information
You can comment and create discussions on topics of interest
Allows you to network with industry professionals
YouTube is the leader in online video, allowing people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.
Founded in February 2005
Channels created as a portal for
recruitment videos, resumes
Available measurable data
to calculate ROI
Yammer Yammer is a social media tool to assist organisations in being more productive through the exchange of short frequent answers to one simple question: 'What are you working on?'
Online social communities – Ning
Ning provides a platform for people to join and create social communities and meet new people with similar interests.
Benefits of social communities:
Build network connections
Easy way to communicate
Forum to share knowledge and ideas
Share photos & videos
Online social communities - Wetpaint
Share information, experiences and ideas
Social community around anything you want
Conferences/ Webinars/ Social Recruiting Summit
Creates discussion and open communication
Online social community for Candidates – Glassdoor & Even it up
Candidates have the opportunity to provide feedback on:
The interview process
Tool that gives job seekers an insight into working for a organisation
Anonymous rating of employers, CEO’s and the publishing of salary data
See how your organisation stacks up
Get recognised for what matters most
Blogs to follow Phillip Tusing writes about “talent” and observes the Global Recruitment space endeavouring to join Talent Providers with Employers Thomas Shaw was the first person to create social networking applications for FB and My Space Michael Specht has over 5000 followers on his blog. He has a great knowledge on HR Technology and the value add of Social Media Mashable is the online bible to source information on everything that is Social Media. Read comments, blogs and updates Mumbrella is more dedicated to Marketing and Media industry but has just unveiled a free job board
Having a Recruiting Strategy
What will social media do to your customer relationships?
Will the customers become more engaged with your organisation?
Who within your organisation needs to be involved in your strategy?
Who are your customers of the strategy?
What are they able to use?
How are they likely to engage with your organisation?
What do you want to achieve?
Is this an internal or external activity?
Do you want to listen to or support
What tools should you use?
What applications should you build?
How do they work with your existing technology environment?
Sourced from: Inspect – Networks of expertise, 21st Century Recruiting 2009
Challenges and Roadblocks
Legal & privacy implications
Be prepared to be overwhelmed
It’s a moving target
Companies need to overcome their fears i.e. giving control back to the consumer
This is a different form of communication – its much more than marketing